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Shopify vs. WordPress
Consider if you sell on multiple platforms before choosing between these two e-commerce website builders.
Shopify and WordPress both let you quickly set up an online store. They also both cater to businesses with no technical experience and have thousands of plugins, so there’s a solution for just about everything. But each provider has distinct advantages — from Shopify’s exclusive shipping rates to WordPress’s built-in blogging features.
WordPress.com vs. WordPress.org
WordPress has two options for website building: WordPress.com and WordPress.org. WordPress.com hosts your site and handles updates, maintenance and security in-house. And set up is speedy — create an account, choose a URL and get started.
On the other hand, WordPress.org is open-source software that lets you customize your website if you know how to use its developer tools and documentation. But it’s self-hosted, so you’ll need to purchase a domain name, find your own hosting provider and handle the technical side yourself. Unless you’re comfortable building your site on your own, you might need to hire a developer.
The .com version is better suited to e-commerce businesses and has more in common with Shopify. In this review, we're comparing WordPress.com. If you want more information on how the .org site stacks up, read our full review of WordPress.
How do Shopify and WordPress compare?
Which should I choose?
Choose Shopify if you sell on multiple channels, including online, in-person and social media.
Choose WordPress if you want an e-commerce website with robust blogging tools.
A solid option for merchants with no technical background that need a hosted website with e-commerce features.
A strong option for businesses with no coding background that can afford its e-commerce plan.
Monthly fees start at
BBB letter rating
Reputation and customer reviews
Shopify and WordPress both deliver a hosted e-commerce site with similar payment processing rates. Shopify is better geared toward businesses that sell on multiple platforms, such as Amazon and Facebook. WordPress is a more attractive option for online stores that also run a blog. But you’ll need to take advantage of its plugin goldmine to really utilize its e-commerce features.
High-risk businesses and those that may violate WordPress’s terms of service, such as gambling websites, should consider other providers to avoid account closures.
Frequently asked questions
What is Shopify’s billing cycle?
Shopify’s monthly subscription is billed annually, while its fees and transactions are billed monthly.
What does Shopify’s free trial include?
Shopify’s 14-day free trial lets you set up your online store, but you can’t sell your products or services until you pay.
How many plugins can I have on WordPress.com?
You can have as many as you like, but having too many may slow down your site.
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