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Shopify vs. Square
The best choice depends on whether you sell online or in person.
Shopify specializes in online stores, while Square offers a wider sweep of hardware options for brick-and-mortar merchants. But before you select a provider, consider software features, tech support availability, selling channel integrations and monthly fees.
How do Shopify and Square compare?
|Which should I choose?||Choose Shopify if you’re an online merchant that requires in-person processing support.||Choose Square if you work in the retail, restaurant or service industry and need an industry-specific POS system.|
|Overview||Shopify is a hosted e-commerce platform that specializes in digital stores while also offering in-person point-of-sale (POS) systems, shopping cart software and an expansive library of third-party app integrations. |
Because it’s fully managed by Shopify, you don’t need a server, IT team or dev experience to get started. And while it caters to online merchants, its in-person POS systems provide processing options for brick-and-mortar businesses.
|Square offers payment processing, proprietary POS systems, business debit cards and an online store builder for e-commerce merchants. Square’s all-in-one processing service is well suited to small businesses that process transactions in person and online.|
|Price starts at||$29/mo||2.6% + 10¢ for payment processing, POS software included|
|BBB letter rating||A+||F|
Based on 500 reviews
Based on 1,523 reviews
|Reputation and customer reviews|
Shopify and Square have much in common with payment processing, POS systems, an online store builder and no contracts.
While Shopify offers round-the-clock tech support and an extensive set of e-commerce solutions, it lacks Square’s industry-specific POS packages. Square, however, offers a free service tier and hands out free card readers to new merchants. But its tech support is limited and its hardware doesn’t integrate with third-party processors.
Before you commit to either of these providers, take a look at your options with other merchant services providers.
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