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Shopify vs. Amazon
The best choice depends on how much control you want over the selling process.
Both Shopify and Amazon can help you start selling online. And while both offer integrated payments and in-house shipping, Shopify remains the best choice for merchants who want to build their own online store. Amazon is better suited to sellers who don’t mind paying a premium to leverage Amazon’s customer base.
How do Shopify and Amazon compare?
|Which should I choose?||Choose Shopify if you want to build your own online store and control the selling process from start to finish.||Choose Amazon if you want to access an expansive user base and don’t want an online store separate from the Amazon Marketplace.|
|Overview||Shopify is a hosted e-commerce platform that offers an online store-building service alongside payment processing and point-of-sale systems. Merchants can customize their online store with thousands of third-party plugin integrations and access 24/7 customer support. The platform works best for merchants who want full control over the selling process.||Amazon is an international e-commerce marketplace with platforms in over 180 countries and millions of customers worldwide. For a fee, merchants can list, sell and ship their products through Amazon. The platform works best for merchants who don’t want to build their own online store and don’t mind paying a premium for access to Amazon’s millions of monthly customers.|
|BBB letter rating||A+||A+|
|Reputation and customer reviews|
|Support||Amazon provides support via phone, email and chat 24/7|
Both Shopify and Amazon can help you set up shop online. Shopify allows you to control each step of the selling process, but you’ll need to build your own online store from the ground up. Amazon offers access to its massive customer base but limits your ability to customize your listings and interact with your buyers.
Before you pick a platform, explore your options with multiple merchant services providers.
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