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How to buy shares online

Learn how to buy shares online without a full service stock broker by following our 7 step guide.

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Thanks to online share trading platforms, buying and selling shares online is easier for the average Joe than ever before. This step-by-step guide explains how you can start buying and selling stocks on the Singapore Exchange (SGX) and exchanges around the world, and also has plenty of tips to help you get the most out of your online trades.

Let’s get started.

Step 1: Choose an online share trading platform

Choosing an online share trading platform can be one of the most difficult parts of the process. There are dozens of platforms available to Singaporean investors – some of them are offered by the major banks, while others are provided by specialist share brokers.

While it might be more convenient to stick with your current bank, you could lose out in terms of brokerage fees. Instead, compare the features and fees of a number of platforms before choosing the right one for you.

Name Product Number of Stocks CFDs Shares Available Markets
Saxo Markets
19,000+
Yes
Yes
AU, CN,CZ, DK, ES, FR, TW, HK, IT, HU, SA, NE, NO, PL, RU, SG, CH, UK, JP
CFD Service. Your capital is at risk.
Interactive Brokers
Access to global markets
Yes
Yes
Americas, Europe, Asia Pacific
CFD Service. Your capital is at risk.
Plus500
2,000+
Yes
No
US, UK, AU, DE, FR, IT, PT, GR, JP, SG, ZA, NL, FI, BE, DK, SE, CH, ES, AT, NO, HU, CZ, IE, PL, HK
CFD Service. Your capital is at risk.
BlackBull Markets
N/A
Yes
No
UK, HK, JP, MY, NZ, US
CFD Service. Your capital is at risk.
Libertex
50+
Yes
No
Worldwide with exception.
Except for: US/Australia/New Zealand/Belgium/British Virgin Islands/Guam/Lebanon/United States Minor/Outlying Islands/Northern Mariana Islands/Uganda/Philippines/Sri Lanka/Kuwait/South Africa/Azerbaijan/Canada/Armenia/Russia/Japan/Brasil.
CFD Service. Your capital is at risk.
Exness
N/A
Yes
No
CH, VN, TH, PH, SG, ID, IN, UAE, ZA, SA, EG, BR, CR, MX
CFD Service. Your capital is at risk.
IG
17,000+
Yes
No
DK, IE, NO, RU, DE, IT, AT, CH, ES, LU, PT, SE, FR, NL, RO, UK, US, AU, JP, SG, ZA, AE
CFD Service. Your capital is at risk.
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Compare up to 4 providers

What you need to consider when picking a broker:

  • Brokerage fees. This is the fee that applies to each buy or sell transaction. Depending on the platform you choose and the size of your transaction, this could be a flat fee or a percentage of the total transaction cost.
  • Other fees. Brokers can charge all kinds of additional fees to use their platform. Some of the most common include an inactivity fee, subscription fee and foreign exchange fee.
  • What you can trade. Some platforms offer access to the SGX only, while others also allow you to trade on stock exchanges all around the world.
  • Ease of use. Consider how easy each platform is for the type of trading you want to do. Most providers give you the option of a free demo account for a short period so you can trial the features they offer.
  • Who the platform is suited for. Some share trading platforms are designed with casual investors in mind, others are more suited to active and experienced traders.
  • Customer support. How easy is it to get in touch with the provider if you ever have any issues? Is their customer service team based locally in Singapore?

Step 2: Sign up for an account

To sign up to a broker in Singapore, you’ll need to be at least 18 years old and not an undischarged bankrupt.

Registering for an account with a broker is usually free, however, do check if there’ll be any subscription costs, fund transfer fees or initial deposit requirements. If you’re a new customer, you’ll typically need to provide the following information:

  • Personal details. Your name, address, date of birth, contact details etc.
  • Proof of ID. NRIC or Passport with at least 6-month validity.
  • Bank account information. Bank Account (DBS/POSB/OCBC/UOB/Maybank) or TT details (TT Bank Name, Account Number & Currency Details)
  • Proof of residential address. If your mailing address is different from the address stated on your ID/Passport, you’ll need to provide supporting documents issued within the last 3 months (e.g. letters from government bodies, telco or utility bills, bank statements etc)

    Depending on the broker you choose, it can take as little as a few minutes for your account to be approved or it can take up to a fortnight.

    You may be asked to deposit a specific minimum amount in order to open an account although this isn’t always the case. For example, Saxo Markets requires a minimum S$3,000 funding for a Classic Account whereas IG and CMC Markets don’t have any minimum funding requirements. In most cases, you’ll have the option of funding your account through GIRO, bank transfer, credit card or debit card.

    Once your application has been assessed and approved, it’s time to start trading.

    Step 3: Choose the shares you want to buy

    You may have already decided what shares you want to buy but if not, now’s the time to start researching stocks that match your investment goals. You’ll often be able to access a wide range of market research, analysis and even trading recommendations through your platform, so use this info to help make an informed decision.

    You’ll also need to consider the number of shares you want to buy. This will obviously be down to your budget and your investment goals, but keep in mind that SGX shares come in lots of 100. This means that your minimum investment is 100 times the company’s share price – so if company XYZ is valued at $2 a share, your minimum investment will be $200.

    It’s also worth pointing out that larger purchases may incur higher fees or involve different fee structures depending on the trade. For example, your platform may charge you $20 as a brokerage fee to buy a smaller number of shares, but will change the fee structure to 0.1% of the trade value when larger amounts are purchased.

    Step 4: Place your order

    This is where things can get a little confusing for novice share traders. You have two main options when placing a trade to buy shares: you can place the trade “at market” or “at limit”.

    • Market orders. You place a market order when you want to buy a share immediately at the best price currently available.
    • Limit orders. Placing a limit order allows you to set a maximum purchase price for your buy order. If that price becomes available within your specified time period, your trade will be executed.

    Depending on the platform you choose, you may also be able to take advantage of a range of conditional orders that allow you to take advantage of market opportunities. For example, by placing a rising buy order, you can instruct your online trading platform to buy shares in a particular company once its stock price reaches a certain level.

    Once you’ve entered all the specifics of your transaction, you’ll then get a chance to review all those details before placing your buy order.

    Step 5: Pay for the transaction

    You’ll need to have sufficient funds in your online share trading account to cover the cost of the transaction, including the brokerage fees that apply. The trade settlement period on the SGX is two business days (commonly referred to as T+2), which means your account will be charged two days after you’ve bought the shares.

    Step 6: Monitor the performance of your shares

    Now you’ll need to monitor the performance of your shares in regard to your investment plan. However, the frequency with which you monitor them will depend on your strategy. For example, if you have a long-term investment strategy, you may only check in and see how your shares are performing every month. If you have a medium-term strategy, it may be a good idea to check each night or each week.

    Whichever option you choose, you can review the performance of your investments by logging into your trading account.

    Step 7: Sell your shares (if you want to)

    When you decide to sell your shares, the process is very similar to the method of buying shares described in Step 4. Once again, you can choose whether you want to sell them via a market order or a limit order. A market order means the shares will be sold immediately at the best available price, while a limit order allows you to set the minimum sale price you’re willing to accept.

    How to start investing in the share market

    Tips when buying shares in Singapore

    If you want to get more out of your online share trading, try to keep the following tips in mind:

    • Do your homework. Making informed trading decisions is crucial to the success of your investments. Research the financial health and growth prospects of companies by poring over annual reports, keeping an eye out for company alerts, reading share prospectuses and accessing research reports.
    • Stay up to date with the Singapore economy. Keep an eye on the health of the Singapore economy, MAS interest rate decisions, government policy changes, levels of investor confidence, exchange rates and the performance of share markets in Singapore and overseas. All of these can influence when is and is not a good time for you to invest.
    • Start with blue chip companies. One of the safest options for anyone starting out in the share market is to invest in blue chip companies. These are Singapore’s top 30 companies, as listed on the Straits Times Index (STI), and are typically well-established companies. They usually offer the best chance for minimising your risk and providing steady returns.
    • What about speculative shares? Speculative companies are not in the top 100 Singapore companies and have a shorter history of operation. Some investors are attracted to buying shares in these companies because they offer the potential for large returns, but be aware that they also have the potential to suffer large losses.
    • Buy what you know. Rather than diving in at the deep end and investing in a company that operates in a field that you have little or no understanding of, start with industries and businesses you have some sort of background knowledge of.
    • Diversify. If you want to minimise your exposure to risk, diversify your portfolio across a range of different industries. If you buy shares across five or six industries instead of just one or two, you can be better protected against losses if one particular industry experiences a sharp downturn.

    Risks of online share trading

    Before you start buying and selling stocks like you’re Gordon Gekko, make sure you’re aware of all the risks involved, including:

    • Financial losses. A company’s share prices can fall dramatically and even drop as far as zero. This can mean significant financial losses for investors.
    • Last in line. Shareholders are usually the last in line to be paid when a company goes broke. When this happens, there’s a definite chance that you won’t get your money back.
    • Stress. The share market fluctuates on a daily basis, which can cause plenty of stress for investors. If you can’t handle the ups and downs you may be better off looking for a safer and steadier investment option.
    • Unexpected problems. Even if you do an enormous amount of thorough research into a particular company, it’s simply not possible to predict the future. Natural disasters, terrorist attacks, bad company news and even changes in government policy can all occur unexpectedly and adversely affect the price of shares.
    • Lack of expertise. While investing in the share market sounds quite easy in theory, it can get quite complicated if you don’t know what you’re doing. First-time investors should be wary of getting ahead of themselves.
    • Getting in over your head. A final word of warning if you’re thinking of investing in shares: don’t bite off more than you can chew. Make sure to use your common sense and take a cautious approach – good advice no matter whether you’re planning on investing in shares, property or anything else.

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