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How to buy Under Armour (UAA) shares

Learn how to easily invest in Under Armour shares.

Under Armour Inc is an apparel manufacturing business based in the US. Under Armour shares (UAA) are listed on the NYSE and all prices are listed in US Dollars. Under Armour employs 7,000 staff and has a trailing 12-month revenue of around USD$5.4 billion.

How to buy shares in Under Armour

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – UAA – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted Under Armour's stock price?

Since the stock market crash in March caused by coronavirus, Under Armour's stock price has had significant positive movement.

Its last market close was $21.38, which is 24.98% up on its pre-crash value of $16.04 and 180.95% up on the lowest point reached during the March crash when the stocks fell as low as $7.61.

If you had bought $1,000 worth of Under Armour stocks at the start of February 2020, those stocks would have been worth $397.44 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,054.25.

Is it a good time to buy Under Armour stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Under Armour shares at a glance

Information last updated 2021-09-10.
Latest market close$21.38
52-week range$10.51 - $26.02
50-day moving average $23.22
200-day moving average $22.39
Wall St. target price$27.04
PE ratio 29.0967
Dividend yield N/A (0%)
Earnings per share (TTM) $0.79

Under Armour stock price (NYSE: UAA)

Use our graph to track the performance of UAA stocks over time.

Under Armour price performance over time

Historical closes compared with the close of $24.12 from 2021-09-16

1 week (2021-09-10) 5.47%
1 month (2021-08-17) 2.64%
3 months (2021-06-17) 20.12%
6 months (2021-03-17) 4.92%
1 year (2020-09-17) 101.50%
2 years (2019-09-17) 14.97%
3 years (2018-09-17) 26.22%
5 years (2016-09-16) 38.91

Is Under Armour under- or over-valued?

Valuing Under Armour stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Under Armour's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Under Armour's P/E ratio

Under Armour's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Under Armour shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Under Armour's PEG ratio

Under Armour's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 5.43. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Under Armour's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Under Armour's EBITDA

Under Armour's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $635 million.

The EBITDA is a measure of a Under Armour's overall financial performance and is widely used to measure a its profitability.

Under Armour financials

Revenue TTM $5.4 billion
Operating margin TTM 8.93%
Gross profit TTM $2.2 billion
Return on assets TTM 6.16%
Return on equity TTM 22.04%
Profit margin 6.62%
Book value $3.94
Market capitalisation $9.9 billion

TTM: trailing 12 months

Shorting Under Armour shares

There are currently 15.1 million Under Armour shares held short by investors – that's known as Under Armour's "short interest". This figure is 5% up from 14.4 million last month.

There are a few different ways that this level of interest in shorting Under Armour shares can be evaluated.

Under Armour's "short interest ratio" (SIR)

Under Armour's "short interest ratio" (SIR) is the quantity of Under Armour shares currently shorted divided by the average quantity of Under Armour shares traded daily (recently around 6.4 million). Under Armour's SIR currently stands at 2.37. In other words for every 100,000 Under Armour shares traded daily on the market, roughly 2370 shares are currently held short.

However Under Armour's short interest can also be evaluated against the total number of Under Armour shares, or, against the total number of tradable Under Armour shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Under Armour's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Under Armour shares in existence, roughly 30 shares are currently held short) or 0.0382% of the tradable shares (for every 100,000 tradable Under Armour shares, roughly 38 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Under Armour.

Under Armour's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Under Armour.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Under Armour's total ESG risk score

Total ESG risk: 13.77

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Under Armour's overall score of 13.77 (as at 12/31/2018) is excellent – landing it in it in the 9th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Under Armour is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Under Armour's environmental score

Environmental score: 0.44/100

Under Armour's environmental score of 0.44 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Under Armour is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Under Armour's social score

Social score: 4.78/100

Under Armour's social score of 4.78 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Under Armour is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Under Armour's governance score

Governance score: 6.43/100

Under Armour's governance score puts it squarely in the 1st percentile of companies rated in the same sector. That could suggest that Under Armour is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Under Armour's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Under Armour scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Under Armour has, for the most part, managed to keep its nose clean.

Under Armour share dividends

We're not expecting Under Armour to pay a dividend over the next 12 months.

Have Under Armour's shares ever split?

Under Armour's shares were split on a 2:1 basis on 7 April 2016. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Under Armour shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Under Armour shares which in turn could have impacted Under Armour's share price.

Under Armour share price volatility

Over the last 12 months, Under Armour's shares have ranged in value from as little as $10.51 up to $26.02. A popular way to gauge a stock's volatility is its "beta".

UAA.US volatility(beta: 1.3)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Under Armour's is 1.298. This would suggest that Under Armour's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Under Armour overview

Under Armour, Inc. , together with its subsidiaries, develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company offers its apparel in compression, fitted, and loose types to be worn in hot and cold. It also provides various footwear products for running, basketball, cleated sports, slides, training, and outdoor. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital fitness subscriptions, as well as digital advertising through MapMyFitness platform. It primarily offers its products under the HEATGEAR, COLDGEAR, RUSH or RECOVER, UA HOVR, UA Logo, UNDER ARMOUR, UA, ARMOUR, PROTECT THIS HOUSE, I WILL, ARMOUR BRA, and ARMOUR FLEECE brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 439 brand and factory house stores, as well as through e-commerce websites.

Frequently asked questions

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