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How to buy Prudential Financial (PRU) shares

Learn how to easily invest in Prudential Financial shares.

Prudential Financial Inc is an insurance-life business based in the US. Prudential Financial shares (PRU) are listed on the NYSE and all prices are listed in US Dollars. Prudential Financial employs 41,671 staff and has a trailing 12-month revenue of around USD$64.3 billion.

How to buy shares in Prudential Financial

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – PRU – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted Prudential Financial's stock price?

Since the stock market crash in March caused by coronavirus, Prudential Financial's stock price has had significant positive movement.

Its last market close was $103.61, which is 10.63% up on its pre-crash value of $92.6 and 168.28% up on the lowest point reached during the March crash when the stocks fell as low as $38.62.

If you had bought $1,000 worth of Prudential Financial stocks at the start of February 2020, those stocks would have been worth $428.67 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,132.46.

Is it a good time to buy Prudential Financial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Prudential Financial shares at a glance

Information last updated 2021-09-10.
Latest market close$103.61
52-week range$57.18 - $107.97
50-day moving average $104.09
200-day moving average $100.10
Wall St. target price$108.09
PE ratio 5.7444
Dividend yield $4.5 (4.3%)
Earnings per share (TTM) $18.20

Prudential Financial stock price (NYSE: PRU)

Use our graph to track the performance of PRU stocks over time.

Prudential Financial price performance over time

Historical closes compared with the close of $103.61 from 2021-09-16

1 week (2021-09-10) -0.13%
1 month (2021-08-17) -2.75%
3 months (2021-06-17) 2.95%
6 months (2021-03-17) 11.19%
1 year (2020-09-17) 51.06%
2 years (2019-09-17) 17.35%
3 years (2018-09-17) 4.67%
5 years (2016-09-16) 30.46%

Is Prudential Financial under- or over-valued?

Valuing Prudential Financial stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Prudential Financial's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Prudential Financial's P/E ratio

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, Prudential Financial shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Prudential Financial's PEG ratio

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4408. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Prudential Financial's EBITDA

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $8.7 billion.

The EBITDA is a measure of a Prudential Financial's overall financial performance and is widely used to measure a its profitability.

Prudential Financial financials

Revenue TTM $64.3 billion
Operating margin TTM 13.27%
Gross profit TTM $13.6 billion
Return on assets TTM 0.58%
Return on equity TTM 11.55%
Profit margin 11.34%
Book value $163.01
Market capitalisation $40.3 billion

TTM: trailing 12 months

Shorting Prudential Financial shares

There are currently 7.0 million Prudential Financial shares held short by investors – that's known as Prudential Financial's "short interest". This figure is 12.6% up from 6.2 million last month.

There are a few different ways that this level of interest in shorting Prudential Financial shares can be evaluated.

Prudential Financial's "short interest ratio" (SIR)

Prudential Financial's "short interest ratio" (SIR) is the quantity of Prudential Financial shares currently shorted divided by the average quantity of Prudential Financial shares traded daily (recently around 1.8 million). Prudential Financial's SIR currently stands at 3.91. In other words for every 100,000 Prudential Financial shares traded daily on the market, roughly 3910 shares are currently held short.

However Prudential Financial's short interest can also be evaluated against the total number of Prudential Financial shares, or, against the total number of tradable Prudential Financial shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Prudential Financial's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Prudential Financial shares in existence, roughly 20 shares are currently held short) or 0.0181% of the tradable shares (for every 100,000 tradable Prudential Financial shares, roughly 18 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Prudential Financial.

Prudential Financial's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Prudential Financial.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Prudential Financial's total ESG risk score

Total ESG risk: 17.58

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Prudential Financial's overall score of 17.58 (as at 12/31/2018) is pretty good – landing it in it in the 21st percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Prudential Financial is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Prudential Financial's environmental score

Environmental score: 0.62/100

Prudential Financial's environmental score of 0.62 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Prudential Financial's social score

Social score: 11.32/100

Prudential Financial's social score of 11.32 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Prudential Financial's governance score

Governance score: 7.64/100

Prudential Financial's governance score puts it squarely in the 1st percentile of companies rated in the same sector. That could suggest that Prudential Financial is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Prudential Financial's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Prudential Financial scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Prudential Financial has, for the most part, managed to keep its nose clean.

Prudential Financial share dividends

32%

Dividend payout ratio: 32.41% of net profits

Recently Prudential Financial has paid out, on average, around 32.41% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.4% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Prudential Financial shareholders could enjoy a 4.4% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about $4.5 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that Prudential Financial may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 15 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 22 August 2021 (the "ex-dividend date").

Prudential Financial share price volatility

Over the last 12 months, Prudential Financial's shares have ranged in value from as little as $57.181 up to $107.9667. A popular way to gauge a stock's volatility is its "beta".

PRU.US volatility(beta: 1.68)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Prudential Financial's is 1.684. This would suggest that Prudential Financial's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Prudential Financial overview

Prudential Financial, Inc. , together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment and other supplemental health solutions, and provides plan administration services in connection with its insurance coverages. The company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. In addition, it provides third-party life, health, Medicare, property and casualty, and personal finance products to retail shoppers through its digital and independent agent channels.

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