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How to buy GoPro (GPRO) shares

Learn how to easily invest in GoPro shares.

GoPro Inc is a consumer electronics business based in the US. GoPro shares (GPRO) are listed on the NASDAQ and all prices are listed in US Dollars. GoPro employs 758 staff and has a trailing 12-month revenue of around USD$1.1 billion.

How to buy shares in GoPro

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – GPRO – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted GoPro's stock price?

Since the stock market crash in March caused by coronavirus, GoPro's stock price has had significant positive movement.

Its last market close was $8.83, which is 55.83% up on its pre-crash value of $3.9 and 341.50% up on the lowest point reached during the March crash when the stocks fell as low as $2.

If you had bought $1,000 worth of GoPro stocks at the start of February 2020, those stocks would have been worth $569.69 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,158.94.

Is it a good time to buy GoPro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

GoPro shares at a glance

Information last updated 2021-10-16.
Latest market close$8.83
52-week range$5.80 - $13.79
50-day moving average $9.47
200-day moving average $10.58
Wall St. target price$10.88
PE ratio 25.8187
Dividend yield N/A (0%)
Earnings per share (TTM) $0.34

GoPro stock price (NASDAQ: GPRO)

Use our graph to track the performance of GPRO stocks over time.

GoPro price performance over time

Historical closes compared with the close of $8.83 from 2021-10-15

1 week (2021-10-11) 1.03%
1 month (2021-09-17) -7.73%
3 months (2021-07-16) -12.57%
6 months (2021-04-16) -22.34%
1 year (2020-10-16) 29.76%
2 years (2019-10-18) 144.60%
3 years (2018-10-18) 31.40%
5 years (2016-10-18) 14.41

Is GoPro under- or over-valued?

Valuing GoPro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of GoPro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

GoPro's P/E ratio

GoPro's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 26x. In other words, GoPro shares trade at around 26x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

GoPro's PEG ratio

GoPro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0108. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into GoPro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

GoPro's EBITDA

GoPro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $93.7 million.

The EBITDA is a measure of a GoPro's overall financial performance and is widely used to measure a its profitability.

GoPro financials

Revenue TTM $1.1 billion
Operating margin TTM 7.78%
Gross profit TTM $315.7 million
Return on assets TTM 8.09%
Return on equity TTM 29.44%
Profit margin 4.99%
Book value $1.55
Market capitalisation $1.4 billion

TTM: trailing 12 months

Shorting GoPro shares

There are currently 16.5 million GoPro shares held short by investors – that's known as GoPro's "short interest". This figure is 3% up from 16.0 million last month.

There are a few different ways that this level of interest in shorting GoPro shares can be evaluated.

GoPro's "short interest ratio" (SIR)

GoPro's "short interest ratio" (SIR) is the quantity of GoPro shares currently shorted divided by the average quantity of GoPro shares traded daily (recently around 2.0 million). GoPro's SIR currently stands at 8.15. In other words for every 100,000 GoPro shares traded daily on the market, roughly 8150 shares are currently held short.

However GoPro's short interest can also be evaluated against the total number of GoPro shares, or, against the total number of tradable GoPro shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case GoPro's short interest could be expressed as 0.11% of the outstanding shares (for every 100,000 GoPro shares in existence, roughly 110 shares are currently held short) or 0.1332% of the tradable shares (for every 100,000 tradable GoPro shares, roughly 133 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against GoPro.

GoPro share dividends

We're not expecting GoPro to pay a dividend over the next 12 months.

GoPro share price volatility

Over the last 12 months, GoPro's shares have ranged in value from as little as $5.8 up to $13.79. A popular way to gauge a stock's volatility is its "beta".

GPRO.US volatility(beta: 1.22)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while GoPro's is 1.219. This would suggest that GoPro's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

GoPro overview

GoPro, Inc. develops and sells cameras, drones, and mountable and wearable accessories in the United States and internationally. The company offers cloud connected HERO7 Silver, HERO7 Black, HERO8 Black, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that offers cloud-based storage solutions and enables subscribers to access, edit, and share content, as well camera protection plans; Quik, a video editing application; and GoPro App, a mobile app that allows users to share and edit their photos and videos. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its website.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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