Black Friday & Cyber Monday deals and sales in Singapore 2020: To be revealed

Black Friday is on 27 November 2020. See all the sales right here. Find the biggest sales running all weekend.


Black Friday will be on the 27th November 2020! It’s the biggest shopping day of the entire year in America. With sales starting after Thanksgiving that offer the ultimate holiday discounts for bargain hunters. Thousands of stores across the country threw their doors open early, enticing shoppers in with massive one-off deals and heavy discounts.

We’d personally rather steer clear of the high street hustle and bustle and shop from our couch with a cup of tea. That’s why we’ve brought you this, the ultimate guide to shopping Black Friday online.

Best deals running today:

Canon Canon

$10 off your first purchase

Kinokuniya Kinokuniya

Gift wrapping & message card service available

Hostgator Hostgator

Free 1 year domain registration

Zavvi Zavvi

Free shipping + exclusive offers + early access

Fiverr Fiverr

$150 pro services

GoPro GoPro

Free SD card

Pomelo Fashion Pomelo Fashion

Up to 70% off End of Season Sale


Guardian Guardian

Buy 1, get 1 FREE on all facial masks


Zalora Zalora

Up to 70% off Great Singapore Sale


Up to 50% off fresh looks

Nike Nike

Up to 50% off sale


iHerb iHerb

Up to 40% off Charlie & Frank pet products


PatPat PatPat

Buy 4, get 30% off: Big Sale for Ladies


ColourPop ColourPop

Over 50% off ultimate brush cup

Up to 20% off National Day flowers & gifts


Amazon Amazon

Up to 30% off beauty products


Extra 10% off with code

Zalora Zalora

Up to 70% off outdoor sports essentials

iHerb iHerb

50% off CollagenUP


YesStyle YesStyle

Up to 80% off dresses & girly style


LightInTheBox LightInTheBox

£15 off orders over £100


Dresslily Dresslily

Up to 60% off top dresses

SurfStitch SurfStitch

Up to 30% off when you spend $200

Zaful Zaful

Up to 70% off men's jackets & coats


Nourished Life Nourished Life

FREE full-sized Hurraw vanilla lip balm

YesStyle YesStyle

Up to 60% off SIORIS


Banggood Banggood

Up to 50% off Summer Brands Sale

Up to 70% off high performance serums

Zaful Zaful

Up to 78% off women's jackets & coats


Eric Dress Eric Dress

$10 off orders over $99 summer wear

YesStyle YesStyle

Up to 60% off 3CE


Amazon Amazon

Up to 20% off P&G toiletries

20% off everything


Zalora Zalora

Extra 25% off your first order



Up to 70% off most-loved pieces

YesStyle YesStyle

Up to 60% off A'PIEU


Kinokuniya Kinokuniya

15% off new ways of working


Sephora Sephora

20% off for Gold Members


Amazon Amazon

Up to 30% off household products from Unicharm

PatPat PatPat

15% off your order


Kinokuniya Kinokuniya

15% off future economy


Sephora Sephora

15-20% off Beauty Pass Sale


Michael Kors Michael Kors

Up to 50% off select styles


Up to $25 off Nurses Day Flowers


Kinokuniya Kinokuniya

20% off children workbook


Roses Only Roses Only

12% off site-wide


PatPat PatPat

Up to 70% off new mommy list

Nourished Life Nourished Life

Up to 50% off Plastic Free July

Shopbop Shopbop

Up to 70% off sale

Up to 10% off get well soon hampers


Black Friday vs Cyber Monday

Black Friday and Cyber Monday are two of the biggest sale events of the year. Black Friday will run on Friday 27 November and Cyber Monday on 30th November, 2020.

When these two sale events started, they had a pretty big difference. Black Friday was predominantly held in-store and Cyber Monday was all about online sales. Now, Black Friday sales are now both in-store and online whereas Cyber Monday sales are just online. But which day has better discounts?

Each retailer is different with Black Friday and Cyber Monday sales. Sometimes brands will hold different sales on these days but we can sometimes see stronger deals on Cyber Monday. If you want to wait to get a better deal then this could lead to bigger savings but you also run the risk of the hot-ticket items selling out.

If you’re shopping for tech items, you’re probably better off doing most of your shopping on Black Friday. Tech is one of the most popular shopping categories during this day and products tend to sell out. Fashion and beauty sales often continue over the weekend but if there are any cult brands you’re after like Nike or Charles & Keith then buy them first.

Our suggestion? If you see a Black Friday deal that’s a good saving and has your product in stock, we’d buy it then and there. Lots and lots of Singaporeans shop during this sale period between 27 November and 30 November – you won’t want to miss out.

What time did the Black Friday sales commence in Singapore?

Black Friday officially started at 12am on 27 November.

If you’re shopping online, Black Friday will start smack bang at the stroke of midnight. This means that if you’re wanting to score the best deals online you may want to set your alarm. In the past, some stores like Amazon and eBay have kicked off Black Friday sales early so be sure to keep your eyes peeled.

For bricks-and-mortar Singaporean stores, the sales will start at the beginning of the day on Friday. These tend to conclude at the end of the day but this sale period tends to be pretty flexible so you may see some deal extensions.

There is also Cyber Monday, which falls on 30 November. This sale event is specifically tailored towards online-only deals. This means that you will be able to find a multitude of deals online but most likely not too many in physical retail stores.

All in all this sale period is jam-packed with some pretty huge savings.

So why does Black Friday matter in Singapore?

These sale events matter for one big reason: Savings.

The sales and deals available over this weekend offer an incredible opportunity to get the jump on your Christmas shopping and purchase expensive items for ridiculously cheap prices. In 2020, this Cyber Weekend of sales will fall in November, so it’s a perfect time to check your Christmas present shopping off your to-do list.

If you’re a savvy shopper and want to see all the Black Friday 2020 deals in one place then be sure bookmark this page where we will be updating the sales from the day LIVE.

When do Black Friday sales end?

Black Friday sales will typically end when retail shopping hours end on the Friday. However, plenty of stores extend their sales across the weekend. Even more stores extend their sales online. If you’re worried you’ve missed out on something, it’s always good to double check which stores are extending their sales.

What is a doorbuster deal?

These are deals or products that are only available for very limited periods of time, such as when the doors open first thing in the morning. However, according to deals expert Mark LoCastro of DealNews, the majority of doorbuster deals will be available online at a similar (or possibly even lower!) price. So while Singapore won’t be able to physically walk into the US-based stores, that doesn’t necessarily mean you won’t be able to take advantage of these online.

Tips and tricks for Singapore on Black Friday

  • Do your research. Many retailers publish, or at least hint at, their deals before Black Friday, meaning you have time to consider your options and really find the best bargain.
  • Make sure the retailer ships to Singapore. Always an important one to check before you get too excited about a deal!
  • Shop around. The first deal you find isn’t necessarily the best. For example, Branded beauty and clothing is stocked by hundreds of online stores, so you may purchase a piece and later realise you could have gotten the same exact thing for less elsewhere. So check out the competition before committing to anything.
  • Don’t forget that electronics might not work. It’s easy to get caught up in the flash sales when you’re surrounded by them. Some of the best deals revolve around new TVs, but even if you buy one at a massive discount you’ll most likely need to also purchase an adapter and a transformer. And make sure you factor in any shipping costs, as these are likely to be high on bulkier items.

Black Friday FAQs

1. Why should Singaporeans shop Black Friday?

Black Friday didn’t always matter to Singaporeans. It started out as a US shopping event but slowly, Singaporean retailers also started offering discounts on the day. As a result, we’ve seen this day grow bigger and bigger each year and it has become one of the largest shopping events in Singapore.

Even though Black Friday originated in the US, the amazing deals are available here too. Each year more retailers are joining in on the Black Friday fun and launching huge sales. It’s also a great opportunity to do your Christmas shopping as it’s the last sale event before Boxing Day.

2. When do Black Friday sales end?

As mentioned above, Black Friday sales can be a little flexible. Some online sales will end after 24 hours at midnight on 27 November. Others may end when the stock sells out. Some retailers even extend their sales for the entire weekend. It can be a bit of a lucky dip.

For physical stores, Black Friday sales will typically end when retail shopping hours end on the Friday. However, similar to online sales, a selection of stores extend their deals across the weekend or will continue to run them until stock runs out.

We keep this page updated with all the running sales from Black Friday so if you’re unsure whether any sales are still on, feel free to come back and check which brands are still celebrating Black Friday.

3. What is Cyber Monday?

Cyber Monday originated as the online version of Black Friday. In 2020, Cyber Monday will fall on 30 November.

Black Friday started out as a sale event that was only in stores so Cyber Monday became the online counterpart. It was created to encourage people to shop online before the Christmas season. It started out as a way for smaller retailers to compete with the big-name brands on Black Friday but pretty soon every retailer was taking part in the sale event.

Much like Black Friday, it originated as more of a US sale event but has quickly become a shopping tradition for many Singaporeans.

The retailers who take part in Cyber Monday are usually the same ones that offer Black Friday bargains. Sometimes retailers just continue their Black Friday sales through to the Monday but often we actually see brands strengthen the deals. This can give shoppers an incentive to wait until Monday to take advantage of stronger sales but you do run the risk of the more popular items being sold out.

4. What’s the origin of Black Friday?

Black Friday takes place the day after Thanksgiving. The term “Black Friday” comes from the horrendous traffic accidents and sometimes violence that would result from the chaos of “savvy shoppers”. Philadelphia police actually created the phrase to address the absolute mayhem of bargain hunters and all the crazy things that would happen on Black Friday.

While many explanations link the name to the fact that retailers operate at a loss or “in the red” from January to November, this is the day their profits turn around (“in the black”), the name actually dates further back than that.

5. Where can I find the best Black Friday sales?

Opening up a number of tabs to see multiple brands’ deals on Black Friday is a huge waste of time and you risk missing out on your items. To find the best deals from Black Friday all in one place then head back here to Finder on the day.

We will be updating this page live throughout the day with all the hottest sales that you definitely won’t want to miss out on. We cover fashion, beauty, tech, home, wellness and much much more, so there is something for everyone to shop.

6. How do I find the best Black Friday 2020 deals?

Doing your research can really help during sale events. Sometimes you can see some brands being a bit sneaky and bumping up prices in October so that the discounts on Black Friday will look like a better deal. Also being aware of the real price and not the RRP (recommended retail price) is good knowledge to have to make sure your savings are as big as they’re made out to be.

7. Can I return items I bought on Black Friday?

For some retailers, yes. For some retailers, no.

It’s super important not to get too excited and buy up a storm before checking the returns policy. Some online stores allow you to return items for a refund or store credit, whereas others will only allow you a store credit. There are even some that don’t allow returns at all and so you definitely want to make sure you’re checking the retailer’s returns policy.

8. How does Black Friday work?

This sale event kicks off both in-store and online. Over the last couple of years, we’ve really seen an extension to how long these sales run for too. So if you’re the type of savvy shopper that enjoys to bargain hunt in their pyjamas then this day is for you.

That’s because a lot of Black Friday deals are available from the comfort of your own web browser.

Even though these sales have started to run over a few days, we still suggest getting in early. This way you can really nab the pieces you’re after because highly coveted items will sell out faster than you can remember your credit card details. No one needs that heartbreak.

The best thing to do is to make sure you’re organised. Write a list and know what you’re after so all you have to do is click that beautiful “checkout” button.

9. Are Black Friday deals real?

You can bet your bottom dollar they are.

Every Black Friday tends to have two types of sales. A pre-set sale is determined by the brand or stockist and is normally set weeks in advance.

The second (and most exciting in our opinion) is the price drops or matches throughout the day. Retailers are all battling it out to get you to shop through them, so they need to have the best prices. This is one of the main reasons we see such big bargains throughout Black Friday.

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