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Amazon Prime Day deals 2021

Although Amazon Prime Day is fairly new to the sale scene, the event is giving Black Friday a run for its money already. The shopping extravaganza will run from Monday 21 June until Tuesday 22nd June.

Through our Finder research, we found that an estimated 1.2 million Singaporean adults plan to shop the Amazon Prime Day sales, so don’t miss out.

From fashion and beauty to automotive, homewares and beyond, Amazon is offering some of the hottest discounts we’ve been privy to all year right now. Plus, with this limited sale shopping window being so close to the upcoming holiday season and prices being slashed left, right and centre, you really can’t afford to miss out on the amazing deals listed below.

Best Amazon Prime Day deals:


Up to 50% off

Verified Today
Enjoy up to 50% savings on select products at Amazon when you check out using coupons from its coupon section. Limited offer only. T&Cs, exclusions apply.

Up to 30% off home and kitchen

Verified Yesterday Expires 31 Jul 2021
Enjoy up to 30% off home and kitchen at Amazon. T&Cs apply

15% off when you spend $60

Verified Yesterday
Valid with a minimum spend of $60 and above where the promotion code is entered at checkout. Items must be purchased in a single order. Offer applies to items shipped to a single address in a single shipment. T&Cs apply.

$15 off first order at Amazon Fresh

Verified Yesterday
Shop for food items, fruits and vegetables at Amazon Fresh and enjoy $15 discount on your first order. T&Cs apply.

Up to 45% off select J&J products

Verified Yesterday
Enjoy up to 45% discount on select Johnson & Johnson personal care products at Amazon. Plus, get an extra $10 off on $65 minimum spend. T&Cs, exclusions apply.

What is Amazon Prime Day?

Amazon Prime Day has become one of the most highly anticipated and exclusive dates in the shopping calendar ever. The event is hosted annually and now rivals the most prolific sales including Black Friday and Cyber Monday. However, unlike these huge shopping events, Amazon Prime Day is highly regarded for its exclusivity. As only Amazon Prime members can access this exciting event, there’s no time like the present to sign up for a membership.

When is Amazon Prime Day 2021?

The shopping extravaganza will run from Monday 21 June until Tuesday 22nd June.

How to score pre-Prime Day sales

Be on the lookout for pre-sale discounts as the event draws closer. Last year, the deals and discounts started as early as two weeks prior to the Prime Day event and Prime Members were able to access some wow-worthy deals including 40% off Kindle Unlimited memberships as well as a discount on Amazon music streaming.

Another way to access early Amazon Prime Day deals is to ask your Echo. Last year, Alexa doled out exclusive savings to Echo owners two hours prior to the start of the sale. Consider asking your Echo about Prime deals at around 9pm the night before the official date and see whether you can secure a deal ahead of the event.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a possibility that you’ll be able to uncover insider info on many of the exclusive deals way before Prime Day commences, granting you a sneak peek of what’s to come. Bear in mind that Amazon Prime Day is laid out in what it calls “Lightning Deals,” which only last for a very limited time before they’re gone. So, it pays off to know exactly what you’re looking for before you start to shop.

Amazon Prime Day shopping tips

As with all major sales events, there are plenty of things to think about before setting out on your Amazon Prime Day shopping spree. Do a little research and ensure you shop savvy during this year’s event. Scroll on to see our top tips for picking up the best deals on Prime Day:

  • Know when to strike and when to pass. The Prime Day Lightning Deals land thick and fast with new ones arriving as often as every five minutes. This can quickly turn your online shopping spree into a frenzy. While you do need to act fast to secure the products you want, don’t be tempted to hit the “Add to Cart” button on every single sale item that flashes across your screen. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it presents itself.
  • Always read the fine print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, won’t reveal the brand name and model number until just seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
  • Plan ahead. Never, ever go into a sale event without a list. Take some time before the sales start to think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you’ll stop yourself from walking away with a bunch of stuff you didn’t really want or need.
  • Check reviews. Sale events can make you feel pressured to snatch up a discount which could cause you to skip reading through the product reviews as carefully as you usually would. This step is vital unless you’re already familiar with the product and know for sure it’s what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it’s a good idea to check out competitor prices online. By now, other retailers are very aware of Amazon’s biggest deal day of the year, so there’s a chance you could find similar or even better deals by shopping around.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

What’s the catch?

When it comes to Amazon Prime Day, the only real catch is that you have to be a paying Prime member to be able to access the event. This sale’s exclusivity sees millions of new members across the globe subscribing to Amazon Prime just so that they can access the event. Why not ask Alexa to sign you up today and see whether you can score a discount on the annual fees?

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