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Sephora Beauty Insider, VIB and Rouge sales: What to expect

As a member of Sephora's rewards program, you'll be eligible for exclusive discounts during its annual sales, though the amount you'll save depends on the tier you're in.

  • You'll be an Insider right after you sign up — eligible for 10% to 15% off twice a year.
  • Spend $350 per year to reach VIB status — Very Important Beauty-Insider — and get 15% to 20% off three times per year.
  • Spend $1,000 per year to reach Rouge status and get up to 20% off three times per year and one $25 voucher during the holidays.

When's the next sale?

The Spring Beauty Insider is up next, in April 2021:

  • 4/9 to 4/19 for Rouge members (on 4/9 and 4/10 you must shop in-store)
  • 4/13 to 4/19 for VIB members
  • 4/15 to 4/19 for Insider members

Enter code OMGSPRING at checkout to get the discounts. You can use the code as many times as you want during the sale period — it won't expire until midnight on the 19th.

Shop the sale now


The Spring Beauty Insider discounts don't apply to:

  • Sephora Collection products
  • The Ordinary products
  • Viva Glam by Mac Cosmetics products
  • Nudestix anti-bacterial hand sanitizer gel

Sephora's annual sales

Plan your beauty hauls around these sales to save money on refreshing your stash of hair and makeup goodies.

Spring Beauty Insider

  • Late April – early May
  • 10% to 20% off everything

Rouge members get early access to 20% savings, usually starting at the end of April and running through early May. VIB and Beauty Insider members can start shopping about a week later. VIB members get 15% off and Insiders enjoy a 10% discount.

Keep your eyes peeled in your email for an exclusive promo code that you might have to enter to cash in on these deals.

Summer VIB Bonus Sale

  • Mid to late August
  • 15% to 20% off everything

The summer sales event is exclusively for Rouge and VIB members — sorry, Insiders. Rouge members usually get an extra two days to shop the sale, raking in 20% savings on practically everything online and in stores. VIB members still get plenty of time to save 15% sitewide. Like most Beauty Insider sales, you should get a coupon in the mail and/or your email. Present the coupon when shopping in-store, or use the promo code when shopping online.

Friends and Family

  • Mid-October
  • Exclusive savings for friends and family of Sephora employees

Sephora gives every employee a unique discount code to share with friends or family members during this sale. If you don't know a Sephora employee, then you won't be able to participate.

Holiday Bonus Beauty Insider

  • Late October through mid-November
  • 15% to 20% off everything

This annual sales event kicks off in late October, with Rouge members getting early access to sales. VIB members usually start saving in early November, while all Insider members gain access to the sale in mid-November. Expect savings of 15% for all Insider members, with VIB and Rouge members earning up to 20% off select items.

This sale usually wraps up just before the Black Friday season kicks off, so be sure to shop the Sephora Black Friday and Cyber Monday sales if you didn't find everything you were looking for during holiday bonus buys.

Rouge $25 Bonus

  • Late November through early December
  • $25 off any purchase of $75

This is only available to Rouge members.

How to shop Sephora Beauty Insider, VIB and Rouge Sales

Beauty Insider is Sephora's free rewards membership program. Right after you sign up, you'll start earning rewards points on every purchase and score a free annual birthday gift, trial-sized samples at checkout and access to exclusive seasonal sales.

Members who spend at least $350 at Sephora each year are automatically upgraded to VIB status. VIB members earn an extra 0.25 point for every dollar spent, plus get to choose from four birthday gifts, earn a tier celebration gift, get extra seasonal savings and more.

Rouge members spend $1,000 or more per year to get perks like an extra 0.5 point for every dollar spent, another tier celebration gift, free standard shipping, early access to products, a $100 Rouge reward and more.

How to sign up

Here's how to start earning points and saving money when you shop at Sephora.

  1. Go to Sephora's website, select Sign in, then select Create account
  2. Enter your name and email, then create a password
  3. Enter your birthdate, then select Join Now

Beauty Insider birthday gifts

If you're a Beauty Insider, VIB or Rouge member, your next birthday just got a little merrier. Sephora released its new slate of free birthday gifts available in 2021, and it includes goodies from top brands like NARS and Laneige.

Here's a sample of the gifts you can choose from when you turn one year older.

  • NARS Mini Laguna Bronzer
  • NARS Mini Laguna Lip Balm
  • Laneige Water Bank Moisture Cream
  • Laneige Water Sleeping Mask
  • Moroccanoil Hydrating Styling Cream
  • Kérastase Nutritive Shampoo for Dry Hair

Ways to save even more

Sephora offers tons of ways to save, even when there's not a big sale going on.

  • Earn double points. Several times a year, Beauty Insiders can earn double the rewards points with every purchase. These events usually happen in January, February, May and August.
  • Browse the sale page and Rewards Bazaar. New deals drop every Thursday, and Rewards Bazaar rewards drop every Tuesday and Thursday. Find discounts on popular beauty picks on Sephora's sale page, and scoop up free trial-size new products or sign up for makeovers and experiences in the Rewards Bazaar.
  • Take advantage of exclusive mobile app promos. Download Sephora's mobile app to cash in on exclusive deals and offers.
  • Pick your birthday gift. All Beauty Insider tiers get a free birthday gift of their choice. Remember to choose yours!
  • Get free samples. When shopping in-store, ask for a free sample of a product you're interested in. Chances are, if it's in stock, the sales associates would be happy to hook you up. Most online orders come with two free samples.
  • Treat yourself to a free mini-makeover. Sephora offers free 15- to 20-minute in-store makeovers — no purchase necessary!
  • Spend your rewards money early for year-long perks. Use some of those Christmas gift cards toward hitting your Beauty Insider tier goal early in the year so you can rake in extra savings and freebies all year long.

Sephora deals & sales


Free shipping

Receive free shipping at Sephora when you spend over $55.

VIB Sale! Score up to 50% off

Join Sephora's free Beauty Insider program to participate.

Sign up for Beauty Insider and earn points towards redeemable gifts

Receive free samples and join exclusive sales events with Sephora's Beauty Insider program.

$25 and under stocking stuffers

Plus free shipping for a limited time.

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