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Purple Carrot Review

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Enjoy plant-based meals delivered to your doorstep weekly, but the service features limited recipes.

Enjoy plant-based meals delivered to your doorstep weekly, but the service features limited recipes.


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If you’re looking for some healthy cooking alternatives to your standard recipes, Purple Carrot delivers — literally. It provides all the necessary ingredients, seasonings and condiments for up to four different plant-based meals.

It also includes a booklet with recipes for eight dinners, two breakfasts and two lunches. However, the service has limited recipes compared to other meal plans, and if you enjoy meat with your meals, you may want to consider another food service.

Quick take

Weigh out the highlights and drawbacks to see if Purple Carrot suits your lifestyle.


  • 100% vegan recipes
  • Free shipping
  • Add-in breakfasts, lunches or snacks
  • Big portions, according to one review


  • No allergy alternatives except for gluten-free meals
  • Limited number of recipes
  • Meal-preference options are only for the two-serving plan

Purple Carrot reviews and complaints

Online reviews of the Purple Carrot are split — or should we say sliced? — into two spectrums. Most people are satisfied with their deliveries and ingredients, claiming that the recipes are tasty. Others have experienced bad customer service, a difficult cancellation process, missing or spoiled ingredients and untimely deliveries.

How does it work?

Purple Carrot delivers plant-based recipes and ingredients to your doorstep, allowing you to experiment with new vegan recipes without the hassle of finding the ingredients yourself.

To sign up for the Purple Carrot meal service, follow these steps:

1.Visit the Purple Carrot website.
2.Select your plan of either two or four servings and the number of dinners you would like per week.
3.Sign up using your Facebook account or your personal email.
4.Enter your shipping and payment information.
5.Select your meal preference (if applicable).
6.Begin customizing your weekly boxes.

The meal kits are delivered in insulated boxes with non-toxic ice packs on Mondays, Tuesdays and Wednesdays depending on your location. You will be emailed a tracking link for your meals each week.

Box size and pricing options.

Purple Carrot has no membership fees and can be skipped, paused or canceled before 11:59 p.m. ET the Tuesday before your next shipment.

There are two main meal plan options:

Best ForCouples or individuals
Number of dinners3 dinners/week4 dinners/week
Cost per serving$11.99/serving$11.99/serving
Cost per week$71.94/week$95.92/week
Number of Extras+ 3 extras+ 2 extras
Number of dinner options available8 dinner options8 dinner options

You can add “Extras” to some meal options. These include breakfasts, lunches or snacks. They cost around $18 each and can be added to your box weekly by changing a setting in your account.

Breakfast ExtrasLunch Extras
4 servings2 servings

Snacks are bite-size options that are available for six weeks at a time and range from $3.99 to $15.99.

Shipping, payments and cancellations

Can I get free delivery?

There is free delivery and shipping on the meal kits.

Shipping costs.

There are no additional shipping costs.

Payment options.

You can pay for a Purple Carrot subscription with a credit card or through PayPal. On Wednesday the week before your meals arrive, there will be a pre-authorization hold placed on your card. The next day, Thursday of the same week, your card will be charged.

Can you skip weeks with Purple Carrot?

Yes. To skip meals, log into your account and select Skip for the desired week. Make sure to do this before Tuesday at 11 p.m. ET for the following week.

How do I cancel my Purple Carrot subscription?

To cancel your subscription with Purple Carrot, follow these steps:

  1. Visit the Purple Carrot website and log in to your account.
  2. Go to your account settings.
  3. Selecting Change next to the subscription status, then choose Cancel my account.
  4. Complete a short survey to complete and a few cancellation instructions.

This change must be made by 11:59 p.m. ET the Tuesday prior to your next shipment. If not, you will pay for one final delivery. You can also pause your account for up to 10 weeks if you are unsure if you want to cancel or need to skip a few weeks.

What sets Purple Carrot apart?

All-vegan and plant-based ingredients definitely make Purple Carrot stand out from the typical meal kit industry. It also provides free shipping, breakfast, lunch and snack options and four different meal preferences for the two-serving plan: gluten-free, high-protein, quick and easy and chef’s choice.

Bottom line

Purple Carrot can help you adjust to a healthy, vegan diet without the trial and error of creating new plant-based recipes each week. It can also introduce you to a variety of plant-based substitute ingredients that you may not have previously attempted to cook with.

However, it has a limited number of recipes and options are limited outside of the two-serving plan. If you prefer meal delivery with wider variety, you may want to compare other meal plan services.

Frequently asked questions

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