Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

Prudential life insurance review 2020

Last updated:  

A diverse product lineup and multiple underwriting niches allow for competitive pricing.’s rating: 2.0 / 5.0


Get a quote if…

  • You’re looking for a comprehensive term or universal life policy.

Pick something else if…

  • You want a whole life insurance policy.

18 to 75

Issue Age

$100,000 to $10,000,000



Medical Exam Required


Free quote Fill out an online form
Policy options Term, Universal, Variable Universal, Indexed Universal, Survivorship Universal
Term lengths 10, 15, 20, or 30 years
Monthly cost
Claim methods
Available states
Customer support Phone, Online
Riders Yes

Expert review

Julia Cameron

Review by

Julia Cameron is a writer and editor who has experience in finance, mergers and acquisitions, content marketing and immigration law. She has a passion for interior design and an affinity for Old Florida, where she lives with her family.

Expert review

Prudential is a solid choice for term and universal life insurance with the financial standing to offer competitive rates and potentially lenient underwriting guidelines, depending on your health and lifestyle. But you’ll need to carefully read the terms of your policy, asking questions about anything you don’t understand, to avoid surprises later.

Best of 2020
Finder experts pick Prudential as a 2020 best brand for life insurance.

What types of life insurance coverage does Prudential offer?

Prudential specializes in term and universal life insurance, reflected in a large selection of flexible policy options. Its flexible underwriting means you’re protected within many classes that account for those with less-than-perfect health, occasional smokers and even risk-takers, like weekend aviators.

Term life insurance

Term life is typically your most affordable coverage. The same goes for Prudential’s offerings, available in terms of 10, 15, 20 or 30 years, with most allowing the option to convert to a permanent policy.Prudential compares term life insurance to the process of leasing a car: You pay a set amount monthly, and at the end of your term, you can let the policy lapse or renew it, typically with a higher premium.

Each of Prudential’s six term policies feature level premiums with adjustable payment schedules and tax-free death benefit payouts:

  • MyTerm and Term Essential. These standard term policies don’t come with permanent conversion.
  • Term Elite. A more flexible and comprehensive version of Term Essential.
  • PruTerm WorkLife 65. Term life insurance for coverage over your working years, up to age 65.
  • PruLife Return of Premium. Returned premiums — tax-free — if you outlive your policy.
  • PruTerm One. Year-by-year term life coverage.

Universal life insurance

Prudential doesn’t offer whole life insurance, instead jumping to universal life policies. These permanent policies tend to be more expensive than term life but build cash value over the life of the policy.Premiums and payment schedules are flexible, and you can contribute beyond your existing premiums to further grow the value of your policy.

Standard universal

This group of universal policies offers flexible premiums and payment schedules but fixed investment options.

  • PruLife Universal Protector. Lifetime coverage and a guaranteed death benefit.
  • PruLife Essential UL. Lifetime coverage with access to optional living benefits.
  • PruLife SUL Protector. Covers two lives and pays a guaranteed death benefit when the second insured dies.
  • PruLife Universal Plus. Cash value growth with access to policy loans and withdrawals.
Indexed universal

Indexed policies offer flexible premiums and payment schedules, with cash value accumulation tied to the S&P 500 index.

  • PruLife Founders Plus UL. Provides a no-lapse guarantee and payout even if your cash value drops to $0.
  • PruLife Index Advantage UL. Offers the greatest potential to build cash value.
  • PruLife Survivorship Index UL. Covers two people and pays the death benefit after both policyholders die.
Variable universal

Variable policies provide flexible premiums, payment schedules and investment options for increased cash value potential.

  • VUL Protector. Ideal for moderate risk with a no-lapse guarantee.
  • PruLife Custom Premier II. No-lapse guarantee periods and higher risk for potential higher returns.
  • PruLife SVUL Protector. No-lapse guarantee coverage for two people.

Read our review on Prudential’s disability insurance

What riders can I add to my life insurance policy?

Prudential’s life insurance policies offer solid coverage and flexible options, but your life’s circumstances may require beyond-standard coverage.

Like most insurers, Prudential extends a selection of add-ons to suit you and your family’s coverage needs, including:

  • Serious illness rider. Accelerates your death benefit if you’re diagnosed with a serious or terminal illness.
  • Disability rider. Ensures your policy remains in force if you become disabled.
  • Additional death benefits. Provide affordable life insurance for your children or an additional death benefit if you suffer a fatal accident.
  • Cash value rider. Keeps your policy in effect or increases its cash value under specified circumstances.
  • Estate planning rider. Allows you to adapt your policy as your life changes or minimize taxes for your beneficiaries under specific circumstances.
  • Waiver of premium rider. Should you become disabled prior to your 60th birthday, your premiums will be waived for as long as you’re considered disabled.
  • Accidental death benefit rider. May provide an additional death benefit should you die in an accident.
  • Accelerated death benefit. Allows the policyholder to receive a portion of the death benefit prior to death should they meet a set of specified circumstances.

How much does Prudential cost?

To get an idea of how much you might pay for your policy, check out some sample quotes below for a $250,000, 20-year term policy for an individual in good health.


Rates for Prudential are provided by Policygenius and are valid as of August 2019 in all states except New York and Montana.

Get a quote from Prudential

How do I get a low rate?

Prudential’s underwriting can result in a range of rates based on your health and lifestyle. But the best rates fall under three classes: Standard Plus, Preferred Plus and Preferred Best.

To get the lowest Preferred Best rates, you must meet specific eligibility in a handful of categories that include:

  • Blood pressure. Your blood pressure can be up to 130/80 prior to age 49 and up to 135/85 for ages 50 and up.
  • Cholesterol. Your cholesterol should be under 300 with an HDL ratio of 5 or less, with or without medication.
  • Family history. Your parents’ or siblings’ medical history should be free of early death due to coronary artery disease, stroke or cancer, among similar diseases.
  • Tobacco. You cannot have smoked or otherwise used nicotine in the past five years.
  • Driving record. You should have no DWI or reckless driving infractions within the past five years, no license suspensions within the past three years and no more than one moving violation or motor vehicle accident in the past three years.

Talk to a Prudential representative to learn more about Standard Plus and Preferred Plus rate eligibility.

Pros and cons of Prudential

Prudential is a top life insurance provider with the financial strength to back excellent products and solid customer support.


  • Possible rate reductions. While Prudential doesn’t advertise specifics, customers say they’ve moved up in rate classes after, say, quitting smoking for a year or more — without reapplying. It’s worth asking your rep for details.
  • Lenient underwriting guidelines. Prudential might be a choice if you’re older than 60 or aren’t in perfect health. It’s also among the few providers to offer life insurance to applicants with DUIs on their record.
  • Actual age. Some insurance providers use the applicants “nearest age” to determine rates, which often means rounding up if your birthday is in the next six months. Prudential uses your actual age at the time of application.


  • No whole life insurance. Unlike other providers, Prudential sticks to a range of term and universal policies only.
  • Lengthy approval process. Policy approvals can take up to eight weeks if you don’t opt for the expedited option.
  • Strict underwriting for best rates. As with many insurers, lowest rates go to those in ideal health — including no tobacco or nicotine use in the past five years.

Compare more life insurance companies like Prudential

Name Product Issue Ages Minimum Coverage Maximum Coverage Medical Exam Required State Availability
LadderLife™ Life Insurance
20 - 60 years old
Not available in New York
Term life insurance with no policy fees and the freedom to cancel anytime. Simple application process that can get you approved for coverage instantly.
18 - 100 years old
This life insurance broker combines technology and the human touch to match you with a policy tailored to your needs.
21 - 54 years old
Not available in New York
Affordable 2-, 10- and 20-year term life insurance policies. Instant quotes and no medical exams.
20 - 85 years old
Depends on policy.
Products and product features may not be available in all states.
This well-established life insurance provider could offer you $250,000 worth of coverage for as low as $14 per month.
25 - 60 years old
Available in all states except NY, CA and MT
Get affordable term life insurance with accelerated underwriting or no-exam coverage up to $1,000,000. Available in all states except CA, NY and MT.

Compare up to 4 providers

Prudential reviews and complaints

Prudential Insurance Company of America isn’t accredited by the Better Business Bureau, but it has a D- rating while it resolves complaints. The BBB records 69 complaints over the past three years, many of which had to do with billing and the slow claims process.

How does Prudential protect my data?

Prudential collects your personal information in order to help you with its services and for marketing purposes. Prudential does not sell your data to third parties.

Your information is protected through administrative, technical and physical safeguards.

How do I sign up?

  1. From Prudential’s life insurance page, click Buy a Policy and then Get an Instant Quote.
  2. Enter your email address to get started. Then answer a few questions about yourself, including your email address, state, gender, birthdate, height and weight, nicotine use, and coverage term and amount.
  3. You’ll then be presented with a quote. You can make changes or proceed with the application process if you’re happy with the quote. To apply, click Apply Now. It takes about 20 minutes to complete the application process.

I’ve signed up. What happens next?

Depending on your medical history, you might qualify without a check-up. You’ll be notified of your acceptance status, and coverage will take effect once the payment for your first premium is received.

Case study: Kelly’s experience

profile pic

Kelly Larson

I established my life insurance policy with Prudential through a broker, so I didn’t have any direct contact. They provided the lowest quote for me by far, which was the main reason I went in that direction. The in-house medical exam took less than an hour, and I received a Term Essential policy in the mail a week or two later. This may be thanks to the broker I used, but I didn’t have to contend with the lengthy approval process that other customers complain about.

I didn’t look into this too much during the process of establishing the policy, but Prudential also offers a decent number of add-ons that I’ll likely look into in the future. So far, my policy has done no more and no less than exactly what I need it to do — quietly exist in the background.

More about Prudential

Prudential is best known for what its logo is designed to symbolize: the strength and stability of the Rock of Gibraltar. Established as the Prudential Friendly Society, its goal has always been to provide affordable life insurance to the working class. Today, it holds more than $2 trillion in active life insurance policies.

In addition to life insurance, Prudential offers a wide variety of other products that include:

  • Employer insurance plans and pensions.
  • Retirement plans and annuities.
  • Mutual funds.
  • Asset management.

How do I file a life insurance claim with Prudential?

Filing a claim with Prudential is straightforward by phone, in person or online:

  • Phone. To start the claims process, call 855-277-8061 weekdays from 8 a.m. to 8 p.m. Eastern time.
  • In office. Speak with your Prudential representative to walk through the process in person.
  • Online. Click File a Life Insurance Claim on Prudential’s site and follow the instructions.

Prudential Life Insurance

Regardless of what method you choose, here’s what you’ll need:

  • Policy and Social Security numbers
  • The policyholder’s full name and date of birth
  • The policyholder’s date of death
  • The funeral home’s name and phone number

Prudential financial stability and credit ratings

Prudential is highly rated for its financial stability from trusted credit ratings agencies.

A.M. BestA+ Superior rating
Standard & Poor’sAA-

The last word

To make sure you’re getting the exact coverage you’re eligible for at a price you can afford, compare your life insurance options before settling on any one provider.

Frequently asked questions

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

Ask an expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use and Privacy and Cookies Policy.


  1. Default Gravatar
    December 18, 2018

    I just heard that prudential life got bankruptcy. I made already a full payment with my insurance last 2009. I want to know if I can claim a refund of payment? Please reply

    • Avatarfinder Customer Care
      December 20, 2018

      Hi Alice,

      Thank you for reaching out to finder! It seems that the filing for a claim with Prudential life insurance has already lapsed last September 12,2018. You may need to contact them directly for inquiries. Please call (02) 523-8461to 70 Loc. Or (02) 354-0991 or email crl@insurance. gov. ph.


  2. Default Gravatar
    September 20, 2018

    Good day po nag avail po ako ng burial plans sa Prudentiallife Plans,Inc.
    2009 Ang full payment Ko. I heard na bankcrupt po Ang Prudential. Gusto Ko po malaman Kung pude makuha yong ibinayad Ko. Please give me some insight about this
    Thank you very much

    • Avatarfinder Customer Care
      September 21, 2018

      Hi Immaculada,

      Thank you for leaving a question.

      It seems that the filing for a claim refund with Prudential life insurance has already lapsed last September 12,2018. You may need to contact them directly for inquiries. Please call (02) 523-8461to 70 Loc. Or (02) 354-0991 or email crl@insurance. gov. ph. Hope this helps!


  3. Default Gravatar
    July 29, 2018

    Can I borrow from a term life policy?

    • Avatarfinder Customer Care
      July 31, 2018

      Hello Mary,

      Thank you for your comment.

      The possibility of borrowing from a life insurance policy depends on the type of policy. You can borrow money from life insurance, that has a cash account for use, while the insured is alive. Only permanent life insurance has a cash value account, which means you can borrow against this while you cannot borrow against a term life insurance because it does not include a cash value account.

      You can get more details about this when you discuss this with your insurer.


Go to site