Plus-size fashion brand calls for industry reinvention |

Plus-size fashion brand calls for its own industry to be reinvented

Helen Champion 23 February 2018 NEWS

Universal Standard plans to expand its own range of clothes for women of all sizes in order to close the gap that currently exists.

Women come in all shapes and sizes. We’ve heard it all before, but this is definitely one sentiment being embraced by a plus-size fashion brand.

Universal Standard is announcing plans that could send shockwaves across the fashion industry as the clothing company wants to provide its clothing to women of all sizes.

Alexandra Waldman, the co-founder of Universal Standard, is taking a stand against the industry that she believes has been categorizing women for far too long. She wants the industry to stop making plus-size women the outsiders and also wants to see an end to separate stores and departments for this particular group of the population.

Universal Standard, which launched in 2015, provides clothing in double-digit sizing from 10-28.

And with plans to expand its clothing range sizes in both directions, the fashion brand hopes to close this industry gap and make clothing appealing to the potential buyer, regardless of size.

Growing steadily in popularity, the brand has gone on to create the Universal Fit Liberty concept, marketed as transforming the shopping experience. Regardless of the reason, if an item of clothing purchased from its core collection no longer fits, the company vows to replace the item for a new size up to a year after – free of charge and no questions asked.

The brand will then launder and donate the returned clothing to a number of charities that support women in need.

You can purchase Universal Standard clothing from select Nordstrom department stores, so check out our Nordstrom deals to bag yourself a bargain now. And if you fancy taking a look at other plus-size brands, take a look at our top 10 plus-size stores.

Find out which other clothing brand is launching a plus-size collection here.

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Picture: Universal Standard

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