Pinterest's new tool to filter beauty pins by skin tone |

Pinterest’s new tool to filter beauty results by skin tone

Amanda Swan 1 May 2018 NEWS

Finding that perfect beauty tutorial just got easier.

Pinterest has millions of users who rely on it to bring them the best makeup tips on the Internet. The site has so many users, in fact, that it can be overwhelming to sort through thousands and thousands of posts. Pinterest is determined to make the search process easier by creating new tools that allow users to filter by skin tone to find the tips that are most relevant to them.

The tool is super useful for beauty addicts because we’re all different. The best foundation for a dark skin tone does nothing for an ultra pale girl like me who’s searching for lighter shades.

In a recent statement, representatives from Pinterest said, “We’ve heard from pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair pins on our site.” Eight. Billion. That’s certainly a lot of pins to sort through. Luckily, the Pinterest team was ready to come up with a solution. “That’s why we’re rolling out a way to customize your beauty search results by a skin tone range. As you search for makeup tutorials, hairstyles and more, you can select from four palettes to narrow your search. Each palette represents a range of skin tones.”

Once you search for a beauty-related query, the Pinterest site will invite you to “pick a skin tone range to narrow your search”. There are four circles to represent a range of skin tones. Each circle is divided into four sections to show various shades. You can click on the color that looks most like your skin to narrow your search results and make it easier to find beauty advice suited to you.

Although the feature is not yet perfected, it’s definitely a step in the right direction. With brands like ASOS rolling out site features to represent a greater variety of body types, the world of fashion and beauty is becoming more inclusive every day. We’re happy to see Pinterest keeping up.

Image: Instagram

Latest beauty headlines

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site