Paper towel buying guide

While paper towels might look the same on the shelf, there are actually different types — including virgin pulp, recycled, certified and chlorine-free options. Compare some of the leading brands to find the best fit for your cleaning needs.

Compare some of the best paper towels

Name	Avg. price (USD)	Number of rolls	Sheets per roll	Ply	Purchase
Bounty Select-A-Size	$9.98	6	101	2	Buy now
Brawny Pick-A-Size	$10.48	8	103	2
Viva Signature Cloth	$10.99	8	91	1	Buy now
Scott Professional Multi-Purpose Shop Towels	$9.98	6	55	1
Seventh Generation 100% Recycled Paper Towels	$12.49	8	156	2	Buy now
Pure Eko Reusable Washable Organic Unpaper towels	$16.95	1		1	Buy now

Types of paper towels

Most paper towels are made from pulp, which is made by separating the fibers in timber, waste paper or fiber crops. Several environmentally-friendly options are available, including recycled, bleach-free and certified.

Common types of paper towels include:

• Virgin. These paper towels don’t include any recycled/alternative fibers.
• Recycled. Made from a mix of reused materials, these are less harmful to the environment and won’t end up as waste in landfills. However, the pre-processed pulp used is weaker, which can mean the towels aren’t as absorbent.
• Elemental Chlorine-Free (ECF). Paper towels are frequently bleached to appear white. ECF products are not actually chlorine-free, but rather bleached with chlorine dioxide instead of more harmful elemental chlorine gas.
• Processed chlorine-free (PCF). PCF products are treated with bleach alternatives such as hydrogen peroxide or oxygen.

Environmental certifications

The Forest Stewardship Council (FSC) and the Program for the Endorsement of Forest Certification (PEFC) are international organizations that endorse sustainable forest management. If you want to use more environmentally-friendly paper towels, choose an FSC- or PEFC-certified product by looking for the FSC tree tick logo or the PEFC-certified logo.

How to understand FSC and PEFC labels

	FSC mix	The timber used in the product is either recycled, made from FSC-certified forests or from controlled sources and is not harvested illegally or in violation of traditional and civil rights.
	FSC recycled	The entire product is made with recycled or reclaimed material.
	FSC 100%	All of the timber used to make the product comes from FSC-certified forests.
	PEFC certified	At least 70% of the timber used in the product is from PEFC-certified forests and controlled sources.
	PEFC recycled	At least 70% of timber used in the product is recycled PEFC-certified material and timber from controlled sources.

How to compare paper towels

Paper towels differ in price, type and absorbing power. The right choice for you depends on your needs and lifestyle.

Key features to consider:

• Ply count. Generally, the higher the ply count, the more layers of paper used. This means the material will be more absorbent, thicker, softer and stronger.
• Scrubbing strength. How well does the towel withstand scrubbing rough surfaces when wet? Check reviews for different brands to find a towel that doesn’t break or leave lint all over your countertops or floors.
• Absorbency. How much liquid can the towel soak up before it gets saturated and breaks apart? There’s usually a tradeoff between strength and absorbency.
• Sheet size. Paper towels that come in smaller sheets can help you use less each time. Look for products with more tear-off points to reduce waste.

Additional factors:

• Microwave safe

  If you typically use paper towels when microwaving food, it’s important the towel you choose is microwave safe.

• Allergies

  For those with sensitive skin or allergies, pick unscented, dye-free products with a hypoallergenic label.

• Embossed, printed, quilted, scented

  These features are optional for added aesthetic appeal. Keep in mind: the dye in some printed paper towels will bleed when wet.

Paper towels vs. reusable dishcloths

There’s no denying paper towels are convenient to use. But like single-use plastics, they’re harmful to the environment and produce a lot of waste. A more environmentally friendly alternative to single-use paper towels is reusable paper towels or dishcloths. In the long run, reusing your cloth towels rather than constantly purchasing paper towels could be more cost effective.

As long as you clean and disinfect reusable dishcloths properly, they’re hygienic enough for most daily cleaning. However, you shouldn’t use them for cleaning up bacteria-filled messes.

Bottom line

Paper towels are a convenient product to have on hand, whether you use them for everything or in conjunction with cloth dishrags. Shop the picks on this list to keep your kitchen stocked.

Frequently asked questions

• Why do paper towels have patterns?

  The small bumps and indents that are usually arranged in patterns on paper towels help maximize absorption. Colored designs are only meant to make the paper towels more visually appealing.

• Which brand of paper towel is the most absorbent?

  According to user tests, some of the leading brands in absorbency are Bounty, Brawny and Viva.

• How much do paper towels cost?

  Paper towels can cost anywhere from $0.60 to $2.20 per roll, depending on the brand. You can usually save by buying larger packs containing multiple rolls, rather than buying several individual rolls.