Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

Pacific Life vs. Lincoln Financial

With these two insurers, the choice comes down to cost and customization.

Updated . What changed?

Fact checked

These well-established insurers have solid financial ratings and strong product lineups. Pacific Life sits on the cheaper side of the spectrum, while Lincoln Financial caters to more complex life insurance needs.

Life insurance products with Pacific Life and Lincoln Financial

Pacific Life
Lincoln Financial
Term
checkmark
checkmark
Whole
checkmark
Universal
checkmark
checkmark
Variable
Variable universal
checkmark
checkmark
Indexed universal
checkmark
checkmark
Final expense

Costs

Your premium is a product of your age, gender, occupation and lifestyle. While it’s tailored to you, you’ll see higher premiums with Lincoln Financial.

If you’re a healthy nonsmoker, here’s what you might be charged for a $250,000, 20-year term life policy.

GenderAge
Pacific Life
Lincoln Financial
Male20
$15.66
$23.41
Male30
$15.91
$24.46
Male40
$21.48
$33.69
Male50
$42.73
$77.44
Male60
$123.29
$233.19
Get a quote on Policygenius
GenderAge
Pacific Life
Lincoln Financial
Female20
$12.99
$20.13
Female30
$13.47
$21.61
Female40
$18.57
$28.77
Female50
$36.95
$58.62
Female60
$87.12
$180.91
Get a quote on Policygenius

*Based on sample rates from Policygenius, August 2019.

Policy riders

Pacific Life offers common riders — like an accelerated death benefit — while Lincoln Financial has a more varied selection. Depending on your policy, these riders might be available to you:

Pacific Life Riders

  • Waiver of premium rider.
  • Accelerated death benefit rider.
  • Conversion rider.
  • Child rider.
  • Long-term care rider.
Get a quote on Policygenius

Lincoln Financial riders

  • Accidental death benefit rider.
  • Accelerated death benefit rider.
  • Guaranteed insurability rider.
  • Child rider.
  • Supplemental coverage rider.
  • Value protection rider.
  • Inflation protection rider.
  • Overloan protection endorsement.
  • Assured distribution endorsement rider.
Get a quote on Policygenius

Financial strength

An insurer’s financial strength is important because it points to their ability to pay claims. Pacific Life and Lincoln Financial scored top-tier ratings with the major ratings agencies, which means they have the cash to pay out claims for the foreseeable future.

In terms of customer satisfaction, Pacific Life ranked ninth out of 23 insurers surveyed in J.D. Power’s latest life insurance study, with Lincoln Financial tagging right behind at 11th.

Pacific Life
Lincoln Financial
A.M. BestA+ (Superior)A+ (Superior)
Moody’sA1 (Good)A1 (Good)
Standard & Poor’sAA- (Very strong)AA- (Very strong)
FitchAA- (High quality)A+ (Very high quality)
J.D. Power3 out of 5 circles or “about average”3 out of 5 circles or “about average”

Customer reviews and reputation

Though Pacific Life has an A- rating with the Better Business Bureau (BBB), it earns 1 out of 5 stars with customers. The BBB recorded three complaints in the past three years, which is low for a life insurance company. Most of the complaints had to do with life insurance payments and cancellations.

Lincoln Financial isn’t accredited with the BBB, but it has an A+ rating for its customer interaction. To date, there are no reviews or customer complaints on the site.

Bottom line

Both insurers can boast about their financial strength and product lineups. There are a couple of key differences between the two that may factor into your decision. Pacific Life is significantly cheaper, while Lincoln Financial has a wider range of riders to choose from.

To find out how other insurers stack up, compare life insurance companies.

Compare life insurance companies

Name Product Issue age Minimum Coverage Maximum Coverage Medical Exam Required
Sproutt
18 - 100 years old
$50,000
$3,000,000
No
This life insurance broker combines technology and the human touch to match you with a policy tailored to your needs.
Policygenius
18 - 85 years old
$10,000
$10,000,000+
Depends on provider and policy
Compare affordable quotes from 12+ A-rated life insurance companies side-by-side.
Bestow
21 - 54 years old
$50,000
$1,000,000
No
Affordable 10- and 20-year term life insurance policies with instant quotes and no medical exams.
Everyday Life
20 - 75 years old
$100,000
$10,000,000
No
Build a customized laddering strategy to target specific financial responsibilities and save on term life.
Fabric
25 - 60 years old
$100,000
$5,000,000
Depends on policy
Get affordable term life insurance with accelerated underwriting or no-exam coverage up to $1,000,000. Available in all states except CA, NY and MT.
loading

Compare up to 4 providers

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site