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Top New Zealand fashion designers everyone should know about

See who made it onto our list of all-time favourite homegrown designers, and your comprehensive guide on where to shop these New Zealand fashion labels online.

When it comes to forward fashion in New Zealand, we’ve got an awesome catalogue of our favourite New Zealand fashion designers and brands.

Rejuvenate your closet with statement styles designed by the brightest and best in New Zealand fashion for this season and beyond.

We’ve got a pretty perfect bunch of New Zealand fashion designers on our hands that you need to pay attention to. Here they are:

1. Huffer

Originally launched in 1997, Huffer is now secured in its role as one of New Zealand’s best loved and most iconic homegrown brands. For streetwear you can both look and feel fantastic wearing, this label raises the bar.

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2. Stolen Girlfriends Club

This brand has been launched and honed by a talented New Zealand-based trio. Their designs are simple staples that everyone needs in their wardrobe. Splurge on luxurious leather or some seriously sassy pants.

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3. Karen Walker

This lady is one Kiwi designer everyone should know about. Her oversize statement eyewear first hit the catwalk at NZFW in 2006, where the label boomed and has continued its growth in popularity ever since.

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4. Lonely

Lonely is a label that encourages self-expression through apparel. It’s fast becoming one of New Zealand’s most adored brands for girls across the world and with its lavish array of lingerie, swimwear and clothing, it’s not hard to see why.

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5. Storm

Founded by Deborah Calder, Storm helped to bridge the gap between luxury designer labels and high-street brands. Some of the plentiful highlights include fitted dress up or down blazers and metallic statements.

6. Commoners

Commoners brings us those modern classics we’re pining for. The label recognises and appeals to our desires for understated essentials that no wardrobe is complete without.

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7. I Love Ugly

This Auckland-based brand first hit our shelves in 2008. I Love Ugly offers Kiwi lads minimalistic-inspired styles across tees and pants, as well as essential accessories and footwear. In fact, this brand has been so successful it’s now across the globe.

8. Trelise Cooper

Looking for an internationally acclaimed brand homegrown in New Zealand? Trelise Cooper fits the bill. This label is all about clean lines and aesthetics, without compromising on personality.

9. Company of Strangers

Founded in 2008 by Sara Munro, Company of Strangers is a jewellery designer that has very much achieved the intended overall feel for dark romanticism. Finish your effect with out-of-the-box splurge-worthy jewellery.

10. Working Style

While this brand started simple, it’s fast become a force to be reckoned with. Working Style is now regarded as one of the superior menswear retailers our country has to offer. Not bad considering it all began selling tailored shirts door-to-door, eh?

11. Kate Sylvester

Love flirty feminine fashion? Kate Sylvester combines gorgeously girly designs with immaculate tailoring and attention to detail. The masterpieces are all based loosely around timeless classics, which leads to awesome wearability.

12. My Boyfriend’s Back

Danielle Burkhart brought this label to our clothing rails back in 2010. The apparel on offer caters to those of us who adore the whole urban-organic vibe. This designer also likes to include local talent too, pairing up with homegrown artists and photographers during the creation process.

13. NOM*D

Margarita Robertson is the inspired creator of this innovative gothic-esque brand. The clothing is renowned for its durability, as well as offering a comfortable wear. NOM*D is now an international sensation too.

14. Adrienne Whitewood

This self-titled label was inspired by the designer’s Maori roots. Tribal patterns combined with earthy colours give this brand a really unique and stylised aesthetic appeal. Break away from the norm and treat yourself to something truly stand-out.

15. Deadly Ponies

If you like your handbags designer and handmade, Deadly Ponies is a label you’ll love. Have fun with fresh and fabulous quirky accessories designed in Auckland by Liam Bowden since 2005.

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16. Kathryn Wilson

If you’re in the market for some ultra-decadent footwear, Kathryn Wilson is the label you’ve been longing for. This Kiwi designer really knows her kicks.

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17. Zambesi

Edgy designer fashion label Zambesi was set up by husband and wife designer duo Neville and Liz Findlay. The styles on offer challenge you to experiment with apparel while preserving the all-important wearability factor.

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Another spousal duo, Francis Hooper and Denise L’Estrange-Corbet, teamed up to form this label that aims to help us celebrate our individuality. The bright, contrasting colour palettes and bold pattern choices first appeared in our sights in 1989.

19. Alexandra Owen

Alexandra Owen is a big name brand in haute couture. The luxurious and inspired high fashion styles range from striking and awe-inspiring to understated and elegant.

20. Annah Stretton

If you like to experiment with colour and patterns, Annah Stretton is perfection. The gorgeous anti-fit and juxtaposing tailored-look apparel created by this designer is alluring and varied. Annah Stretton can turn her hand to any style.

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Okewa Rainwear instagram

21. Okewa Rainwear

Face the elements in sustainable, stylish rainwear throughout 2022. This Wellington-born fashion brand offers an array of cuts to ensure you find the perfect figure-flattering protective outerwear for every occasion.

Juliette Hogan

22. Juliette Hogan

If you adore fashion that evolves with an ever-changing world of design influences, Auckland-based Juliette Hogan is the designer for you. The current catalogue is all about fabulously fierce feminine styles fused with that clean, contemporary look that’s popular amongst hard-working women and ladies that lunch alike.


23. Mandatory

For modern men, Mandatory is a must. This intuitive fashion label offers custom-made pieces for any and every occasion and is definitely rising in popularity as we ease our way into 2022. Plus, with access to all the accessories you could ask for, there’s so much to love.


24. Wilson Trollope

Another Wellington-born fashion label that’s making waves with its striking and unique designs to promote female empowerment, Wilson Trollope specialises in timeless design you’ll be able to wear again and again for decades to come.


25. Lucilla Gray

When only the contemporary makes the cut, Lucilla Gray is a brand you can always lean on. This label specialises in accessories, jewellery and innovative puffer styles that are sure to turn heads throughout 2022.

Now or Never

26. Now or Never

Girls that appreciate the finer lingerie in life definitely want to check out Now or Never in 2022. Spanning everything from boudoir-appropriate silks to everyday comfort, it would be rude not to. Surely?

Kowtow Clothing

27. Kowtow Clothing

If you’re an eco-warrior on a mission to ensure that your wardrobe reflects your sense of style while minimising its carbon footprint, this is the brand for you. Kowtow clothing offers sustainable pieces created using organic cotton that your wardrobe will love you for.


28. Herriott

Homegrown brand Herriott is not only born and bred right here in New Zealand, it also takes every necessary step to ensure all production and craftsmanship stays within our economy by outsourcing manufacturing tasks locally. The label has become popular thanks to its iconic, ground-breaking designs and looks set to take on the world in 2022.

Twenty-seven names

29. Twenty-seven names

For bold prints and vibrant colours, why go anywhere else? Twenty-seven names is another fashion label that has been home-grown and likes to make a statement at every possible opportunity too.

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