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10 sites like THE ICONIC you need to know right now
Looking for another fashion shopping hotspot like THE ICONIC? We’ve rounded up our 10 favourites to share with you.
THE ICONIC is one of a shopaholic’s favourite fashion destinations. Its shelves are crammed with tons of well-known brands (Adidas, Tommy Hilfiger, Guess, Tony Bianco – to name just a few) in addition to plenty of affordable, exclusive labels including Spurr and Atmos&Here. If you’re looking for similar shopping destinations, check out these 10 online stores like THE ICONIC.
Looking for THE ICONIC? Right this way.
- Glassons
- Princess Polly
- Just Jeans
- Missguided
- Dotti

1. ASOS
Just like THE ICONIC, ASOS stocks an impressive range of famous brands including Nike, Calvin Klein and Alice McCall. Both are super-famous online shopping meccas that regularly have free shipping offers and loads of promo codes to help you cut costs.
- ASOS ships orders to New Zealand for free when you spend over $40.
- All items are sourced ethically – ASOS promises to only obtain goods from supply partners who produce items without exploitation or unlawful practices.
- ASOS offers free returns through New Zealand Post.

2. Boohoo
This British fashion retailer has a huge range of products, similar to THE ICONIC. Boohoo offers free shipping to New Zealand, which makes it an awesome alternative when you're looking for fast, affordable fashion solutions.
- New styles are added every single day.
- The clothing on offer is affordable, with clothing in the sale section starting from $6 and accessories from $3.
- Get free shipping on orders over $60.

3. PrettyLittleThing
Fashion-forward Pretty Little Thing is one of the hottest spots around for keeping up to date with those of-the-moment trends. You're guaranteed to be enticed by an edgy new style or blogger-inspired outfit when you shop online at this pretty little store
- There’s nothing stale on the Pretty Little Thing website with daily updates of the latest in women’s fashion.
- Check out the sale section of the website and enjoy discounts of up to 75% on selected pieces.
- Shop for more than clothes – get celebrity-look shoes and accessories too.
Go to PrettyLittleThing website View coupon codes for PrettyLittleThing

4. Missguided
Up-to-date styles, heaps of promo codes and free shipping to New Zealand; do we even need another reason why Missguided is a terrific alternative to THE ICONIC for fashion-fanatics?
- Missguided offers clothes in a variety of shapes and sizes, including plus sizes
- Missguided offers a secure shopping portal, so you can rest assured that your account details will remain safe.
- The website is constantly updated with a wide variety of styles.
Latest deals:

Up to 80% off everything
Enjoy up to 80% off clothing, dresses, tops, swimwear, shoes, accessories and more. Excludes selected lines. T&Cs apply.
Last verified
Deal ends

Up to 60% off sale
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
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$20 off your first order
Get $20 off your first order when you sign up at THE ICONIC. Valid on orders over $99. T&Cs apply.
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25% off site-wide
Enjoy 25% off site-wide when you shop at Coltorti Boutique. Exclusions, T&Cs apply.
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Coupon code ends

Up top 50% off selected outlet styles
Includes sneakers, boots and more for men and women. T&Cs apply.
Last verified

20% off site-wide
Score 15% off site-wide when you order at Coltorti Boutique. Exclusions, T&Cs apply.
Last verified
Coupon code ends

Up to 70% off everything
Enjoy up to 70% off clothing, dresses, tops, shoes, accessories and more. T&Cs apply.
Last verified
Deal ends

Up to 50% off 1000's of sale styles
Save up to 50% on clothing, shoes, bags and accessories from Levi's, Roxy, Rusty, Nixon, Vans and more. While stocks last. T&Cs apply.
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15% off site-wide
Get 15% off site-wide when you shop at Coltorti Boutique. T&Cs apply.
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Extra US$25 off on orders US$159+
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
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Coupon code ends

80% off sale
Great savings on dresses, tops, shoes and more at Missguided. While stocks last. T&Cs apply.
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60% off 6,000 items
Take 60% off 6,000 items at Farfetch. T&Cs apply
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Extra 25% off all sale items
Enjoy an extra 25% off sale boots, sandals, flats, accessories and more. While stocks last. T&Cs apply.
Last verified

Up to 60% off mid-season sale
Up to 60% off mid-season sale on men's, women's, and kids' shoes. Limited-time offer only. Exclusions, T&Cs apply.
Last verified

20-60% off all sale
Valid on selected styles only. While stocks last. T&Cs apply.
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Up to 81% off Abrand, Levi's, Wrangler and more
Save as much as 81% on cute and sexy shorts at Princess Polly. Hurry, while stocks last. T&Cs apply.
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Up to 30% off: Clearance Sale
Save up to 30% on clothing, shoes, bags and more at Kathmandu. Hurry, while stocks last. T&Cs apply.
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$100 off all orders over $500
Valid when you spend over $500 at BNKR. T&Cs apply.
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20% off full-priced items
Get 20% off selected styles Prada, Thom Browne, Max Mara, Chloe, Off-White and more at 24S. Minimum spend AU$300. Exclusions, T&Cs apply.
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Up to 60% off newest heels at Tony Bianco
Save up to 60% off newest heels at Tony Bianco. Hurry, while stocks lasts. Exclusions, T&Cs apply.
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Up to 70% off sale
Get what you really wanted and enjoy up to 70% off. While stocks last. T&Cs apply.
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Up to 70% off frames + 40% off lenses
Valid for a limited time only at Clearly. While stocks last. T&Cs apply.
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Coupon code ends

20% off tights and leggings
Valid on full-priced styles for a limited time only at Lorna Jane. While stocks last. T&Cs apply.
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Deal ends

Up to 70% off sale
Save up to 70% off sale items including tops, dresses, shorts, pants, skirts and more. T&Cs apply.
Last verified

25% off everything
Valid for a limited time only at General Pants. Including sale. While stocks last. T&Cs apply.
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Coupon code ends

Up to 70% off: Mid-Season Sale
Score up to 70% off dresses, tops, jeans and more at Crossroads. While stocks last. T&Cs apply.
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Deal ends

Up to 60% off sale
Get up to 60% off luxury furniture, appliances, shoes and more at Onceit. While stocks last. T&Cs apply.
Last verified
Deal ends

Up to 50% off new-season looks
Enjoy huge discounts of up to 50% off sweats, kicks, tops and more at ASOS. Selected styles only. While stocks last. T&Cs apply.
Last verified
Deal ends

Up to 60% off: The Outlet
Enjoy up to 60% off leggings, sportsbra, tops and more at ECHT. T&Cs apply.
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Up to 80% off daily deals
Get up to 80% off today's daily deal at Fishpond. T&Cs apply.
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Buy one, get one 50% off women's vests
Valid on selected styles at Marks & Spencer. Hurry, while stocks last. T&Cs apply.
Last verified

Up to 60% off sale
Enjoy up to 60% off selected styles from top brands including Diesel, Fitbit, Roxy, Michael Kors and more. Exclusions, T&Cs apply.
Last verified

Up to 75% off Converse sneakers, sandals and more
Valid on selected styles at Platypus Shoes. While stocks last. T&Cs apply.
Last verified

40% off THE ICONIC exclusives
Enjoy 40% off selected styles from Atmos & Here, Atmos & Here Curvy, Dazie, Spurr, Double Oak Mills and Staple Superior at THE ICONIC. T&Cs apply.
Last verified
Deal ends

Up to $70 off: Deals of the Month
Save up to $70 on a wide variety of items at Catch. Hurry while it lasts. T&Cs apply.
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20% off everything
Get 20% off everything using the code. T&Cs apply
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Coupon code ends

10% off your first purchase
Use the code to enjoy 10% off your first purchase over AU$300 at 24S. Exclusions, T&Cs apply.
Last verified

Up to 80% off sale
Enjoy up to 80% off dresses, tops, pants and more at Crossroads. Prices as marked. T&Cs apply.
Last verified

Further 30% off sale
Take a further 30% off sale using the code. T&Cs apply
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40% off second pair + FREE shipping
Valid for a limited time only at Sunglass Hut. While stocks last. T&Cs apply.
Last verified
Coupon code ends

$20 off your first order
Get $20 off your first order when you sign up at THE ICONIC. Valid on orders over $99. T&Cs apply.
Last verified

25% off site-wide
Enjoy 25% off site-wide when you shop at Coltorti Boutique. Exclusions, T&Cs apply.
Last verified
Coupon code ends

Up top 50% off selected outlet styles
Includes sneakers, boots and more for men and women. T&Cs apply.
Last verified

20% off site-wide
Score 15% off site-wide when you order at Coltorti Boutique. Exclusions, T&Cs apply.
Last verified
Coupon code ends

20% off your purchase
Use promo code to enjoy 20% off clothing, suits, shoes and more at Hallenstein Brothers. Valid on $90 minimum spend. T&Cs apply.
Last verified

Up to 50% off 1000's of sale styles
Save up to 50% on clothing, shoes, bags and accessories from Levi's, Roxy, Rusty, Nixon, Vans and more. While stocks last. T&Cs apply.
Last verified

15% off site-wide
Get 15% off site-wide when you shop at Coltorti Boutique. T&Cs apply.
Last verified

Extra 25% off all sale items
Enjoy an extra 25% off sale boots, sandals, flats, accessories and more. While stocks last. T&Cs apply.
Last verified

Up to 60% off mid-season sale
Up to 60% off mid-season sale on men's, women's, and kids' shoes. Limited-time offer only. Exclusions, T&Cs apply.
Last verified

20-60% off all sale
Valid on selected styles only. While stocks last. T&Cs apply.
Last verified

Up to 30% off: Clearance Sale
Save up to 30% on clothing, shoes, bags and more at Kathmandu. Hurry, while stocks last. T&Cs apply.
Last verified

20% off full-priced items
Get 20% off selected styles Prada, Thom Browne, Max Mara, Chloe, Off-White and more at 24S. Minimum spend AU$300. Exclusions, T&Cs apply.
Last verified

20% off site-wide
Get 20% off organic beard oil, care kit, accessories and more at Banjos Beard. T&Cs apply.
Last verified

Up to 30% off sale
Enjoy up to 30% off sale at Rodd & Gunn. T&Cs Apply
Last verified

Free shipping on orders over $200
Exclusions, T&Cs Apply
Last verified

Up to 70% off frames + 40% off lenses
Valid for a limited time only at Clearly. While stocks last. T&Cs apply.
Last verified
Coupon code ends

25% off everything
Valid for a limited time only at General Pants. Including sale. While stocks last. T&Cs apply.
Last verified
Coupon code ends

Up to 60% off sale
Get up to 60% off luxury furniture, appliances, shoes and more at Onceit. While stocks last. T&Cs apply.
Last verified
Deal ends

Up to 50% off new-season looks
Enjoy huge discounts of up to 50% off sweats, kicks, tops and more at ASOS. Selected styles only. While stocks last. T&Cs apply.
Last verified
Deal ends

Up to 80% off daily deals
Get up to 80% off today's daily deal at Fishpond. T&Cs apply.
Last verified

30% off when you buy 2 or more men's formal shirts
Spend smart with 30% off when you buy 2 or more luxury shirts at Marks & Spencer. Limited time only. T&Cs apply.
Last verified

Up to 60% off sale
Enjoy up to 60% off selected styles from top brands including Diesel, Fitbit, Roxy, Michael Kors and more. Exclusions, T&Cs apply.
Last verified

Up to 75% off Converse sneakers, sandals and more
Valid on selected styles at Platypus Shoes. While stocks last. T&Cs apply.
Last verified

40% off THE ICONIC exclusives
Enjoy 40% off selected styles from Atmos & Here, Atmos & Here Curvy, Dazie, Spurr, Double Oak Mills and Staple Superior at THE ICONIC. T&Cs apply.
Last verified
Deal ends

Up to $70 off: Deals of the Month
Save up to $70 on a wide variety of items at Catch. Hurry while it lasts. T&Cs apply.
Last verified

10% off your first purchase
Use the code to enjoy 10% off your first purchase over AU$300 at 24S. Exclusions, T&Cs apply.
Last verified

40% off second pair + FREE shipping
Valid for a limited time only at Sunglass Hut. While stocks last. T&Cs apply.
Last verified
Coupon code ends

40% off second pair of eyewear or goggles + FREE shipping
Valid for a limited time only at Oakley. While stocks last. T&Cs apply.
Last verified
Deal ends

Up to 70% off Connor men's clothing
Valid on selected items only at The Market. While stocks last. T&Cs apply.
Last verified

60% off Samsonite Engenero and all Nomad suitcases
Shop from Luggage.co.nz on TheMarket. While stocks last. T&Cs apply.
Last verified

Up to 70% off sale
Get up to 70% off designer fashion including Saint Laurent, Levi's, Burberry and more at SSENSE. T&Cs apply.
Last verified

Up to 40% off sunglasses and eyeglasses
Take up to 40% off selected styles at Smart Buy Glasses. While stocks last. T&Cs apply.
Last verified

Up to 70% off sale
Shop the sale section and save up to 70% off clothing, accessories, activewear and more for men, women and kids. While stocks last. T&Cs apply.
Last verified

Up to 70% off sale
Shop Connor's sale section for discounts of up to 70% on the regular price. While stocks last. T&Cs apply.
Last verified

Up to 55% off sale
Enjoy up to 55% off when you shop for travel bags, wallets, suitcase, handbags and more at Luggage.co.nz. Exclusions, T&Cs apply.
Last verified

Up to 50% off designer fashion and accessories on sale
Valid on select sale styles only. While stocks last. Exclusions, T&Cs apply.
Last verified

Up to 50% off selected items
Take up to 50% off selected items at eBay. T&Cs Apply
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Up to 50% off sale
Score up to 50% off selected bags, tights, tops, shoes and more at Champion. T&Cs apply.
Last verified

Up to 30% off cycling shoes
Take up to 30% off cycling shoes. T&Cs apply
Last verified

Up to 60% off selected items
Enjoy up to 60% off running shoes, helmets, gym wear and more at Wiggle. T&Cs apply.
Last verified
Clare Cribbin is the global shopping deals publisher at Finder. She started in the Australian team hunting down the best shopping deals on the market, producing health and wellbeing articles and creating helpful gift guides. Clare has since taken her Australian shopping knowledge and is now applying it globally. You may be surprised to know that she has a degree in Zoology and a Master of Animal Welfare Science, Ethics and Law. When Clare isn’t busy looking for deals, you’ll find her eating avo on toast, drinking a protein shake or trying out the latest fitness craze.
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