Founded in 2008, SEMrush offers a competitive research service for online marketing. Its mission is to make online competition fair and transparent and it has 350 employees spread across four offices in four countries on two continents. SEMrush has features for advertising, content and public relations, social media, marketing agencies, e-commerce, server message blocks (SMBs) and enterprises. Its basic plan costs US$99.95/month or US$999.40/year.
Prices last checked July 2017
What tools does SEMrush offer?
SEMrush for Search Engine Optimisation (SEO)
SEMrush for SEO allows you to locate and assess your competitors for organic traffic and compare your volume of users to theirs, while showing their keyword rankings. This solution also features technical aspects that allow you to see what problems your site might have in drawing hits, including security problems and crawlability issues.
From there it will search its database of more than 700 million keywords across 140 countries to get the best long tail keywords and phrase matches for your site. Those keywords can then help you to build content that is appealing to both human readers and crawling search bots. This package also contains advice on how to get more hits and allows you to track and report your results on a dashboard.
SEMrush for advertising
SEMrush’s advertising offerings help your company build keywords from scratch. There are functions to filter out ones that are too expensive or simply don’t work, compare your keywords to those used by your competitors in pay-per-click (PPC) campaigns and filter out negative keywords that can have you competing against yourself. Using market research, SEMrush can give you examples of successful ad copy and visuals to inspire your own and track/report your results against up to 20 competitors.
SEMrush for public relations (PR) and content marketing
SEMrush can help you monitor trending topics and identify those formats of content that are getting the most play on social media. Once the content is created, SEMrush can help you identify which media channels can best share your brand, and also who is already talking about you.
SEMrush for social media marketing (SMM)
SEMrush can track your competition’s SMM and see where they are making strides and where they are falling behind. In addition, SEMrush can monitor your social media mentions and allow you to react instantly to them.
SEMrush for digital agencies
SEMrush helps out digital agencies by giving them the use of a lead generation tool, performing site audits and comparing your domain to others in the industry.
SEMrush for e-commerce
SEMrush can ensure that every page of your e-commerce site is optimized to attract as many visitors as possible with pre-made templates, backlink suggestions and other services such as keyword analytics.
SEMrush for small-to-medium businesses (SMB)
SEMrush can keep careful tabs on your competition to track where their traffic comes from, how well their PPC campaigns work, to see who’s linking to them and who’s mentioning their products.
SEMrush for enterprise customers
SEMrush offers its complete line of products and tools to enterprise customers including SEO, paid traffic, social media and content and PR services.
SEMrush has three standard plans available on a monthly or yearly basis. For custom plans or enterprise-level plans, customers should get in touch with an SEMrush sales representative. All prices are in US dollars.
500 SEO Ideas Units
50 SM profiles
800 SEO Ideas Units
100 SM profiles
| 200 projects|
2,000 SEO Ideas Units
300 SM profiles
|Reporting||5 Scheduled PDFs||20 Scheduled PDFs||50 Scheduled PDFs|
|User Management||1 User|
1 Max additional user
2 Max additional users
9 Max additional users
Prices last checked July 2017
Pros and cons
SEMrush offers a robust array of products dedicated to improving a company’s online marketing. Some of these tools can be very valuable to businesses in general, while others are fairly specific in nature.
- The Pro package is powerful enough to handle most SMBs with up to 5 projects and 500 keywords to track, along with 50 social media profiles.
- The annual savings are substantial: $250 for the Pro package, $500 for the Guru Package and more than $1,000 for the Business Package.
- The maximum user limit for the Guru Package is only 2 while for the Business Package it’s 9, meaning if you have 3 users, you have to spend an extra $251/month for that third person.
- API Access is only available to Business Package customers.