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40+ best online shopping sites in New Zealand

Shop till you drop for the latest fashions without leaving your house. Find the best online shopping stores that are based in or ship to New Zealand

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Who needs to stroll around crowded shopping centres or head out in the cold to go to the shops? Not you. That’s because you’re about to read about the top places for online shopping in New Zealand.

These 40+ stores offer the latest fashion, and we’ve got the scoop on promo codes, discounts and sales that will help you save big – we’re talking about the kind of savings that you can’t get in stores.

The MarketThe Market

Up to 50% off selected items + 10% off site-wide


Lego ShopLego Shop

20% off selected items


General PantsGeneral Pants

30% off everything



30% off 1000's of products: Black Friday Sale


Best online shopping sites: Fashion

Man and woman sitting together


Based in Australia and quickly becoming a powerhouse, THE ICONIC brings the latest fashions local and abroad online.

It carries major brands like Finders Keepers, Ray-Ban, Sass & Bide and Tigerlily, plus a few exclusive lines.

  • Free delivery on orders $50 or more
  • 30-day free returns
  • THE ICONIC offers over 500 brands and 15,000 products
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Woman in Lilac Loungewear


Awards from In Style, Maxim and Cosmopolitan back-up the 98 million shoppers who were on ASOS’s website in 2014.

The fast-fashion giant offers more than 80,000 items on its website from brands like Calvin Klein, Free People, G-Star, Nike and River Island.

  • Free delivery on orders $40 or more
  • Petite, tall and plus-size options available
  • Follow ASOS stylists for the latest fashion tips
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Woman wearing knit top and white pants


PrettyLittleThing offers popular (and affordable) women’s fashion and accessories through its web store.

With new styles added daily, you can keep your wardrobe looking stylish and chic no matter what the occasion.

  • Daily updates of the latest and newest in women fashion
  • Shop for anything from celebrity-inspired clothing, dresses, shoes to accessories
  • Enjoy discounts up to 75% on selected sale items
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Man wearing Lost Monarchy Car Coat

Hallenstein Brothers

Selling everything from T-shirts and jandals to suits and leather shoes, Hallenstein Brothers focuses on men’s fashion.

It has been around since 1873 and continues its in-store legacy online.

  • Free delivery on orders $50 or more
  • Students always get 20% off
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Steph Curry Hand Signed Official Spalding NBA Basketball In Case with COA


You can get anything and everything online through eBay.

Buy new and used items from both local and international sellers. Top tech, the latest wardrobe trends, accessories galore and more, whatever you’re after, eBay has it.

  • Buyer and seller diversity
  • Daily deals up for grabs on the home page
  • Free delivery widely available. Many sellers offer free shipping.
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Cable Knit Roll Neck Cropped Jumper


UK-based Boohoo offers fashion that’s super trendy and very affordable.

It has won numerous awards since it launched in 2006 and offers a huge range of products and styles in every design you can think of. Some of Boohoo’s brands include the denim-inspired Blue, high-fashion flavoured Boutique and perfect-for-the-club night.

  • Free delivery on orders $40 or more
  • Up to 100 new designs added every day
  • Students get 15% off
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Nike Sports Shoes for baby and mommy


Easily order all your sneaker must-haves from one place – Platypus has many of the world’s most sought-after sneaker brands for less.

We’ve seen huge discounts here before – saving up to 50% off RRP prices.

  • Order brands like adidas, Vans and Converse
  • Get free shipping to New Zealand on orders over $99
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Woman in pink clothing


What started off as a little garage shop in Sydney called Show Pony has now become the fashion-forward online shop Showpo.

It’s bright, it’s fun and it’s affordable. It only sells women’s clothing, but there is a small selection of homewares to choose from as well.

  • Free NZ delivery on orders $50 or more
  • Many items are $79 or less
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Woman wearing zip back blouse


One of New Zealand’s leading women’s fashion stores, Glassons sells the latest trends at affordable prices.

There are stores scattered across the country where you can try before you buy. A huge selection of items are available online including dresses, tops, jackets, shoes and accessories.

  • Free delivery on orders $25 or more
  • Bag a bargain in the sale section with many items $10 or less
  • Monthly voucher giveaways for social media tags
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Woman wearing Juralina Mini Dress

Princess Polly

Princess Polly is an Australia-based fashion boutique with a whopping online presence.

The brand is dedicated to the defence of independent fashion, individual style and wow-worthy talent. This site also has a hand-selected approach to its collection. Fashionistas can find a mix of items from established labels and up-and-coming designers at Princess Polly

  • Princess Polly has a large and varied range of fashion labels.
  • Express shipping is free for all orders over $80 to all New Zealand addresses.
  • Sign up to the newsletter and get 10% off.
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Man surfing on big waves


Browse an impressive catalogue of over 20,000 lines from 600+ top brands. Surfstitch is a store that fulfils the needs of surfers, beach-lovers and bodyboarders.

SurfStitch started way back in 2008 by two surfers who’d spotted a gap in the market. Surfstitch rose from its operation roots of a garage based in the North Beaches of Sydney, Australia to become the go-to it is today.

  • Fantastic catalogue of over 600 brands including favourites like Billabong, Ripcurl and Rusty.
  • Free express shipping on orders over $50.
  • 100-day returns policy on non-sale items.
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Woman in sportswear

Lorna Jane

High performance, innovative and beautiful women’s activewear.

  • 14-day returns
  • Easy to navigate website
  • Secure online payment system
  • Sign up and save 20% off your first order
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Woman flexing her muscles and wearing ECHT sportswear


ECHT is an activewear label that specialises in creating functional and stylish gym and fitness wear for men and women.

  • Sign up to their newsletter and get 10% off
  • Live chat
  • Free express shipping to New Zealand on orders over $100
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Man wearing Champion satin baseball jacket


Onceit is a popular online shopping portal that gives New Zealanders and Aussies access to premium wares at insider prices.

Launched in 2010, it is a go-to source for designer fashion, homewares, beauty products and more.

  • New sales added every day
  • Invite friends and earn Onceit credit when they spend $60 or more
  • 30-day hassle-free returns
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Woman in yellow skirt, black leather jacket and boots

City Beach

City Beach is an Australia-based store that offers one of the largest product ranges on the market.

Shoppers are always spoiled for choice with the impressive selection of brands including Billabong, Roxy and Quiksilver available via the online store.

  • Wide range of products
  • Returns up to 100 days
  • Delivery tracking
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Happy baby wearing grey sweater


Shop for underwear, loungewear, socks and tights for every occasion for men, women and the kids at Bonds.

Bonds was founded more than a century ago. In 1915 the company was set up by George Bond, one man with an innovative plan. Today Bonds is one of the most iconic Aussie-based underwear brands out there.

  • Free shipping on orders over AU$49 (approximately NZ$52.27)
  • Returns accepted within 30-days from purchase
  • Secure online payment system
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Woman wearing C/MEO Collective Mode white long sleeve dress


Explore a refreshing collection of ladies wardrobe options and accessories tailored to every preference.

BNKR is an Australia-based fashion house that provides on-trend feminine fashion for its global fan-base. It is the only retailer that stock the complete catalogue of Finders Keepers, Keepsake and The Fifth staple styles.

  • Free shipping on all orders over $79
  • ‘Ask a stylist’ live chat. Get real, instant advice from BNKR’s fashion experts
  • 14-day returns accepted, even in change of mind cases
  • Enjoy discounts of up to 70% off sale items
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3 kids wearing printed leggings and jacket

Cotton On

When you’re reworking your closet to freshen up your style, you’ll find everything you need for the whole family at Cotton On.

This site offers fast, forward fashion solutions that will have you stepping out in style each and every season.

  • Free delivery on orders over $60
  • 20% off for students
  • 30-day returns
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Woman wearing plus size cropped twist top and jeans


If you’re looking for somewhere that caters to all your wardrobe wants, you won’t want to miss out on the style catalogue at Zaful.

Whether you’re shopping for everyday, wanting to wow at the next evening event, or looking for supportive styles to ensure every workout counts, there’s a catalogue of options at your disposal right here.

  • Sign up to their newsletter and get 10% off
  • Free delivery on orders over US$49 (approximately NZ$74)
  • 30-day returns
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Woman wearing rose gold metallic off shoulder jumper dress


Look and feel great with Missguided’s collection of casual and trendy pieces.

This UK–based fashion house is all about adding that touch of sophistication to your look, no matter who you are or what the occasion.

  • Wide variety of items to choose from and available sizes including Plus sizes
  • Secure shopping
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Woman wearing striped cotton-linen dress with built-in scarf


With over 200 international fashion brands on their site covering womenswear, mens, footwear, accessories and jewellery. holds fashion from innovative labels, up and coming designers and more so you can experience the latest trends online.

  • Secure online transactions
  • Sign up to their newsletter for latest fashion styles direct to your inbox
  • Diverse range of leading luxury designer fashion
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Man taking a picture at Milford Sound fiord


A hotspot for the intrepid explorer within.

Get all the clothing you need for a fabulous array of outdoorsy activities online at Kathmandu. Tailor your look to express your love of adventure and passion for the outdoors with inspired apparel.

  • Free delivery on orders over $100
  • Free in-store returns
  • Gift cards available