40+ best online shopping sites in New Zealand

Shop till you drop for the latest fashions without leaving your house. Find the best online shopping stores that are based in or ship to New Zealand

Last updated:

Who needs to stroll around crowded shopping centres or head out in the cold to go to the shops? Not you. That’s because you’re about to read about the top places for online shopping in New Zealand.

These thirty stores offer the latest fashions, and we’ve got the scoop on promo codes, discounts and sales that will help you save big – we’re talking about the kind of savings that you can’t get in stores.

HelloFresh HelloFresh

$80 off your first four boxes


Zaful Zaful

70% off: Easter Sale


Swarovski Swarovski
Limited time!

40% off: Mid-Season Sale


Get deal
Limited time!
Platypus Platypus

Up to 62% off Converse sneakers and more

Best online shopping sites: Fashion

Cable Knit Roll Neck Cropped Jumper

1. Boohoo

UK-based Boohoo offers fashion that’s super trendy and very affordable.

It has won numerous awards since it launched in 2006 and offers a huge range of products and styles in every design you can think of. Some of Boohoo’s brands include the denim-inspired Blue, high-fashion flavoured Boutique and perfect-for-the-club night.

  • Free delivery on orders $40 or more
  • Up to 100 new designs added every day
  • Students get 15% off
Back to top

Man and woman sitting together


Based in Australia and quickly becoming a powerhouse, THE ICONIC brings the latest fashions local and abroad online.

It carries major brands like Finders Keepers, Ray-Ban, Sass & Bide and Tigerlily, plus a few exclusive lines.

  • Free delivery on orders $50 or more
  • 30-day free returns
  • THE ICONIC offers over 500 brands and 15,000 products
Back to top

Woman wearing knit top and white pants

3. PrettyLittleThing

PrettyLittleThing offers popular (and affordable) women’s fashion and accessories through its web store.

With new styles added daily, you can keep your wardrobe looking stylish and chic no matter what the occasion.

  • Daily updates of the latest and newest in women fashion
  • Shop for anything from celebrity-inspired clothing, dresses, shoes to accessories
  • Enjoy discounts up to 75% on selected sale items
Back to top

Man wearing Lost Monarchy Car Coat

4. Hallenstein Brothers

Selling everything from T-shirts and jandals to suits and leather shoes, Hallenstein Brothers focuses on men’s fashion.

It has been around since 1873 and continues its in-store legacy online.

  • Free delivery on orders $50 or more
  • Students always get 20% off
Back to top

Steph Curry Hand Signed Official Spalding NBA Basketball In Case with COA

5. eBay

You can get anything and everything online through eBay.

Buy new and used items from both local and international sellers. Top tech, the latest wardrobe trends, accessories galore and more, whatever you’re after, eBay has it.

  • Buyer and seller diversity
  • Daily deals up for grabs on the home page
  • Free delivery widely available. Many sellers offer free shipping.
Back to top

Woman in Lilac Loungewear


Awards from In Style, Maxim and Cosmopolitan back-up the 98 million shoppers who were on ASOS’s website in 2014.

The fast-fashion giant offers more than 80,000 items on its website from brands like Calvin Klein, Free People, G-Star, Nike and River Island.

  • Free delivery on orders $40 or more
  • Petite, tall and plus-size options available
  • Follow ASOS stylists for the latest fashion tips
Back to top

Nike Sports Shoes for baby and mommy

7. Platypus

Easily order all your sneaker must-haves from one place – Platypus has many of the world’s most sought-after sneaker brands for less.

We’ve seen huge discounts here before – saving up to 50% off RRP prices.

  • Order brands like adidas, Vans and Converse
  • Get free shipping to New Zealand on orders over $99
Back to top

Woman in pink clothing

8. Showpo

What started off as a little garage shop in Sydney called Show Pony has now become the fashion-forward online shop Showpo.

It’s bright, it’s fun and it’s affordable. It only sells women’s clothing, but there is a small selection of homewares to choose from as well.

  • Free NZ delivery on orders $50 or more
  • Many items are $79 or less
Back to top

Woman wearing zip back blouse

9. Glassons

One of New Zealand’s leading women’s fashion stores, Glassons sells the latest trends at affordable prices.

There are stores scattered across the country where you can try before you buy. A huge selection of items are available online including dresses, tops, jackets, shoes and accessories.

  • Free delivery on orders $25 or more
  • Bag a bargain in the sale section with many items $10 or less
  • Monthly voucher giveaways for social media tags
Back to top

Woman wearing Juralina Mini Dress

10. Princess Polly

Princess Polly is an Australia-based fashion boutique with a whopping online presence.

The brand is dedicated to the defence of independent fashion, individual style and wow-worthy talent. This site also has a hand-selected approach to its collection. Fashionistas can find a mix of items from established labels and up-and-coming designers at Princess Polly

  • Princess Polly has a large and varied range of fashion labels.
  • Express shipping is free for all orders over $80 to all New Zealand addresses.
  • Sign up to the newsletter and get 10% off.
Back to top

Man surfing on big waves

11. SurfStitch

Browse an impressive catalogue of over 20,000 lines from 600+ top brands. Surfstitch is a store that fulfils the needs of surfers, beach-lovers and bodyboarders.

SurfStitch started way back in 2008 by two surfers who’d spotted a gap in the market. Surfstitch rose from its operation roots of a garage based in the North Beaches of Sydney, Australia to become the go-to it is today.

  • Fantastic catalogue of over 600 brands including favourites like Billabong, Ripcurl and Rusty.
  • Free express shipping on orders over $50.
  • 100-day returns policy on non-sale items.
Back to top

Woman in sportswear

12. Lorna Jane

High performance, innovative and beautiful women’s activewear.

  • 14-day returns
  • Easy to navigate website
  • Secure online payment system
  • Sign up and save 20% off your first order
Back to top

Woman flexing her muscles and wearing ECHT sportswear

13. ECHT

ECHT is an activewear label that specialises in creating functional and stylish gym and fitness wear for men and women.

  • Sign up to their newsletter and get 10% off
  • Live chat
  • Free express shipping to New Zealand on orders over $100
Back to top

Man wearing Champion satin baseball jacket

14. Onceit

Onceit is a popular online shopping portal that gives New Zealanders and Aussies access to premium wares at insider prices.

Launched in 2010, it is a go-to source for designer fashion, homewares, beauty products and more.

  • New sales added every day
  • Invite friends and earn Onceit credit when they spend $60 or more
  • 30-day hassle-free returns
Back to top

Woman in yellow skirt, black leather jacket and boots

15. City Beach

City Beach is an Australia-based store that offers one of the largest product ranges on the market.

Shoppers are always spoiled for choice with the impressive selection of brands including Billabong, Roxy and Quiksilver available via the online store.

  • Wide range of products
  • Returns up to 100 days
  • Delivery tracking
Back to top

Happy baby wearing grey sweater

16. Bonds

Shop for underwear, loungewear, socks and tights for every occasion for men, women and the kids at Bonds.

Bonds was founded more than a century ago. In 1915 the company was set up by George Bond, one man with an innovative plan. Today Bonds is one of the most iconic Aussie-based underwear brands out there.

  • Free shipping on orders over AU$49 (approximately NZ$52.27)
  • Returns accepted within 30-days from purchase
  • Secure online payment system
Back to top

Woman wearing C/MEO Collective Mode white long sleeve dress

17. BNKR

Explore a refreshing collection of ladies wardrobe options and accessories tailored to every preference.

BNKR is an Australia-based fashion house that provides on-trend feminine fashion for its global fan-base. It is the only retailer that stock the complete catalogue of Finders Keepers, Keepsake and The Fifth staple styles.

  • Free shipping on all orders over $79
  • ‘Ask a stylist’ live chat. Get real, instant advice from BNKR’s fashion experts
  • 14-day returns accepted, even in change of mind cases
  • Enjoy discounts of up to 70% off sale items
Back to top

3 kids wearing printed leggings and jacket

18. Cotton On

When you’re reworking your closet to freshen up your style, you’ll find everything you need for the whole family at Cotton On.

This site offers fast, forward fashion solutions that will have you stepping out in style each and every season.

  • Free delivery on orders over $60
  • 20% off for students
  • 30-day returns
Back to top

Woman wearing plus size cropped twist top and jeans

19. Zaful

If you’re looking for somewhere that caters to all your wardrobe wants, you won’t want to miss out on the style catalogue at Zaful.

Whether you’re shopping for everyday, wanting to wow at the next evening event, or looking for supportive styles to ensure every workout counts, there’s a catalogue of options at your disposal right here.

  • Sign up to their newsletter and get 10% off
  • Free delivery on orders over US$49 (approximately NZ$74)
  • 30-day returns
Back to top

Woman wearing rose gold metallic off shoulder jumper dress

20. Missguided

Look and feel great with Missguided’s collection of casual and trendy pieces.

This UK–based fashion house is all about adding that touch of sophistication to your look, no matter who you are or what the occasion.

  • Wide variety of items to choose from and available sizes including Plus sizes
  • Secure shopping
Back to top

Woman wearing striped cotton-linen dress with built-in scarf

21. Stylebop

With over 200 international fashion brands on their site covering womenswear, mens, footwear, accessories and jewellery.

STYLEBOP.com holds fashion from innovative labels, up and coming designers and more so you can experience the latest trends online.

  • Secure online transactions
  • Sign up to their newsletter for latest fashion styles direct to your inbox
  • Diverse range of leading luxury designer fashion
Back to top

Man taking a picture at Milford Sound fiord

22. Kathmandu

A hotspot for the intrepid explorer within.

Get all the clothing you need for a fabulous array of outdoorsy activities online at Kathmandu. Tailor your look to express your love of adventure and passion for the outdoors with inspired apparel.

  • Free delivery on orders over $100
  • Free in-store returns
  • Gift cards available
Back to top

Woman wearing peach dress and denim jacket

23. Supré

Achieve the look you’re after and step out in style, always. Supré has all you’ll need to give your style an injection of spice.

If you live and breathe fashion, you’re certain to enjoy getting creative with your apparel with all the stylish releases exclusively available here.

  • Discounted products available in their “Sale” section – grab yours before it’s gone
  • Sign up for their newsletter and get a $10 voucher to use towards your next purchase
  • 30-day returns
Back to top

3 woman wearing Plus Size lingerie

24. Curvy

Shop for gorgeous curvy and plus-size lingerie and swimwear at Curvy

Curvy is an Australian online retailer for women that provides lingerie and swimwear from big name brands such as Bonds, Bras N Things and Robyn Lawley, made just for curvy shapes and larger cup sizes.

  • Sign up for a Curvy membership and get $10 off your next order
  • Browse for a bargain any time in their dedicated special sale section
  • Their website features a handy bra-fitting guide to help you get your measurements accurate
Back to top

Men's black shoes

25. Merchant 1948

Merchant 1948 is a one-stop shop for all your favourite footwear trends.

Merchant 1948 is a leading fashion footwear shopping destination. Get fabulous footwear for men and women designed by top brands including Skechers, Isabella Anselmi and Deuce.

  • Massively diverse catalogue of footwear for men and women
  • 14-day returns
  • Free delivery on orders over $50
Back to top

Ladies' maroon designer bag

26. Mon Purse

Design your own leather handbag and have it custom made and shipped to your door.

Mon Purse is a unique handbag company that offers both customisable and ready-made designs. The bags are made in Europe from materials selected from quality tanneries around the world, and the design-your-own-bag feature includes options for leather colour and texture, monograms, lining, attachments and more.

  • Sign up for 10% off your first purchase
  • Personalisable products
  • Seven-day returns accepted
Back to top

Woman wearing green long sleeved dress

27. Hello Molly

Hello Molly is an online fashion retailer for women. It offers on-trend dresses, playsuits, tops, skirts, pants and shoes that are flirty, feminine and affordable.

  • Free standard shipping on orders over AU $100
  • Express delivery available
  • Afterpay available
Back to top

Best online shopping sites: Children, Books & Stationary

City of Brass Book

1. The Book Depository

If you’re looking for a varied selection of reading material, The Book Depository boasts in excess of 18 million titles.

Get swept away in a whirlwind romance, enjoy an edge-of-your-seat page turning thriller, or sink your teeth into a sci-fi adventure. With such a diverse collection of titles on offer, the only thing you have to be worried about is being spoilt for choice.

  • Free delivery worldwide
  • Secure shopping with high-grade SSL
  • Massive selection of over 18 million titles for all ages and interests
Back to top

Business Cards

2. Vistaprint

When it comes to printing your photos, preserving your favourite memories and personalising gifts, cards and homeware, Vistaprint is an online shopping sensation.

  • Personalise practically anything
  • Sign up to their newsletter for exclusive savings direct to your inbox
  • Secure online payments system
  • Save your designs to recreate or re-print quicker next time
Back to top

Devil May Cry 5 PS4 Game

3. NZ GameShop

Entertainment for busy households solved.

NZ Game Shop provides all the diversity you could ask for to keep your whole family happy and entertained, whatever their pastime preferences. Peruse and purchase an impressively diverse catalogue of products guaranteed to provide hours of fun.

  • Free delivery on orders over $60
  • Sign up to their newsletter and hear about special offers first
  • 30-day returns
Back to top

Best online shopping sites: Food, Health & Beauty

Roast Cauliflower Biryani

1. HelloFresh

HelloFresh is a fresh food delivery service with a twist.

Choose your plan preference, select the meals that make your mouth water, and then have the ingredients you need to create delicious dishes delivered to your door, along with the recipes and some cooking tips and tricks too of course.

  • All subscriptions come with free delivery to your door as standard
  • Variety of subscriptions to choose from
  • Only high-quality ingredients
Back to top

Artemis Liver Detox Tea

2. HealthPost

For natural health and skincare remedies, we’re all flocking to HealthPost.

Keep your whole family healthy, happy and clean with the natural remedies, supplements and products available at HealthPost.

  • Sign up to their newsletter and get a $5 voucher
  • Refer a friend and get $5 off your next order
  • 30-day returns
  • Free delivery on orders over $49
Back to top

Addict Lip Tattoo

3. Sephora

US-based beauty giant Sephora now ships to New Zealand – and we couldn’t be happier.

Get your beauty brand favourites like Urban Decay and Benefit, plus a host of exclusive brands like Becca, Tarte and Kat Von D.

  • Huge range of products
  • Exclusive items
  • Product ratings displayed
Back to top

MegaFood Blood Builder

4. iHerb

Switch over-the-counter drugs and creams for all-natural health care remedies and start to feel health benefits more than ever before.

  • Free delivery on orders over $50
  • Secure online payments system
  • 60-day returns
Back to top

Cream eye shadow

5. Adore Beauty

A one-stop shop for all your cosmetic and skincare essentials.

With some of the best brands in the business, it’s easy to understand why Adore Beauty is on this list. Pick up skincare, haircare and make-up products that enable your inner glow to shine through.

  • Sign up to the newsletter and get exclusive member offers direct to your inbox.
  • 90-day returns
  • Fantastic catalogue of brands and products
Back to top

Best online shopping sites: Department stores & homewares

KitchenAid home appliances

1. Catch

If you’re looking for low prices in branded fashion, tech, beauty products and beyond, Catch offers the perfect online solution.

Shop now and enjoy savings of up to 75% on all those day-to-day essentials for the whole family. Whether you’re revamping your wardrobe or restocking your kitchen cupboards, cut costs right here.

  • Sign up to the newsletter for daily deals direct to your inbox
  • Discounts of up to 75%
  • 28-day return policy
Back to top

Luxury quilt duvet cover set in color red

2. AliExpress

Shop for anything and everything you need on a single site.

If you can imagine it, chances are, AliExpress has it by the bucket load. Whether you’re hunting down the hottest accessories and apparel, electronic essentials, or quirky homeware to fit in with your latest decor, this site won’t let you down.

  • Join to receive new-customer coupons
  • Daily flash deals available
  • Handy consumer rating to help you see how others who’ve purchased the product rate it.
Back to top

Variety of baskets

3. Adairs

Adairs is an Australian-based home decor store that sells high quality, stylish and on-trend furniture, homewares and manchester.

Its retail network includes over 100 stores in both New Zealand and Australia, and shoppers can access their entire collection online. This includes linen, bedding products, towels, cushions, homewares, and furniture.

  • Join the Linen Lovers Club for VIP treatment and exclusive benefits, such as entry into invitation-only shopping events, 10% discount on full-priced items, previews on seasonal releases, and free shipping.
  • Subscribe to the newsletter and receive $10 off your order
  • If you’re not completely satisfied with your order, you can return it for a full refund or an exchange
Back to top

Woman crossing street with her Samsonite Cosmolite 3.0 in Copper Blush

4. Luggage.co.nz

Shop for big name travel brands including Bellroy, Samsonite and Pacsafe to ensure you travel with style.

  • Sign up to their newsletter and get a $10 voucher
  • Free delivery on all orders
  • 100-day returns