NFT statistics

Finder’s NFT Adoption Index measures the growth of NFTs worldwide through an ongoing survey of internet users in 26 countries.

Key Kiwi NFT adoption trends for September 2022 report

NFT adoption statistics in New Zealand

NFT ownership in New Zealand is in line with what we saw last month, with 2% saying they own an NFT, following 2% the month before.

This is lower than the global average of 3% who say they own an NFT.

Men in New Zealand more likely than women to own an NFT

In New Zealand aproximately 2% of men say they own an NFT compared to 1% of women.

There is a wide gap in adoption of NFTs between men and women. On average roughly 2% of women say they own an NFT globally, compared to 4% of men. India has the highest adoption of NFTs for men, with 8% of men saying they have bought the asset compared to Japan which has the lowest uptake among men at 1%. Vietnam has the most women who said they own an NFT, with 5% saying they’ve bought an NFT, compared to just 1% in Germany who said the same.

The gap in ownership between men and women is at its widest in United States, where 4% of men say they own NFTs, compared to 1% of women. The smallest gap in adoption of NFTs is in Japan, where 2% of women say they have an NFT compared to 1% of men.

Age trends for NFT ownership in New Zealand

Those aged 18-34 in New Zealand lead the way in terms of the NFT ownership, with 3% saying they have one or more NFTs. Those aged 35-54 are the group least likely to own NFTs, making up just 1% owning an NFT.

• Methodology

  Methodology

  Finder regularly survey individuals across 26 countries to analyze NFT adoption rates, investment diversification and the demographics of investors.

  Beginning in April 2022, Finder switched its method to a three-month rolling average. The July 2022 report will be the first to present data using the three-month rolling average, which is made up of responses gathered between April and June 2022. The August report will display May through July 2022 and so forth. So far the survey using the new method has garnered 272,257 responses.

  The survey is designed by Finder and conducted by Google in all territories except for the first run in Australia, where the survey is conducted by Qualtrics/SAP.

  Participants are internet, smartphone and Google AdMob users or Qualtrics research panel participants. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

  Survey results are analyzed using Google’s Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

  Finder previously asked people whether they owned or planned to own NFTs in a diffent survey. The method for that survey and the reults differ to the latest iteration and are not comparable.