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NFT gaming statistics

What play-to-earn (P2E) adoption looks like across 26 countries.

With roughly 8.2% of respondents saying they’ve played NFT games, New Zealand ranks 21st out of 26 countries surveyed by Finder as part of its NFT Gaming Adoption Report.

That figure is expected to increase 1.8 times by the end of 2022, with the percentage of people in New Zealand expected to hit 14.4%.

Men more likely than women to play P2E

With 10% of men surveyed saying they’ve played a play-to-earn (P2E) crypto game before, men are roughly 1.5 times more likely than the 7% of women who said the same.

That gender gap is expected to increase slightly by the end of the year, with 18% of men saying they plan on playing this year, compared to 11% of women, meaning men will be 1.7 times more likely to have played NFT games by the end of 2022.

Those aged 18-34 most likely to play P2E

People aged 18-34 are most likely to play P2E at 11%.

Global NFT gaming trends

NFT gaming is most popular in India, where 34% of respondents say they've played a P2E game. The next highest percentage of P2E gamers is in Hong Kong (29%) and the UAE (27%). Sweden sits at the other end of the spectrum with just 4% of those surveyed saying they'd played NFT games.

With the percentage of those playing NFT games expected to go from 6% to 15% by the end of 2022, France will see the most growth the adoption of NFT games, meaning that NFT games will grow by 2.6 times. Other big movers will be Peru (going from 13% to 29%) and Spain (8% to 17%).

P2E gaming dominated by men globally

Men are more likely than women to say they've played NFT games, with an average of 17% of men saying they've done so compared to 12% of women globally. That gap is at its widest in Singapore, with 32% of men saying they own cryptocurrency compared to 13% of women.

Those under 35 lead the way in NFT gaming

Globally, those aged 18-34 are most likely to have played a play-to-earn game, with an average of 18% saying they'd done so, with India seeing the highest percentage of respondents in that age bracket participating in the P2E realm at 42%.

Methodology

In March 2022, Finder surveyed Internet users in 26 countries on NFT gaming. Participants in all regions, with the exception of the UK where the survey was conducted by CensusWide, are Internet, smartphone and Google AdMob users. Sample sizes range from 1,000 to 3,800 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

Survey results are analyzed using Google's Data Studio, which provides weighted averages for the top-level responses, along with breakdowns for sex and age.

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