How keen are New Zealanders on share trading?

Posted: 13 January 2023 9:09 am

New research ranks investing appetite behind Australia (really?) but ahead of the UK (yay!).

Looks like New Zealanders aren’t especially keen on share trading.

New research from investment platform CMC Markets ranked countries based on how often they searched for terms often used by investors in stocks and shares.

That ranking put New Zealand in 8th place globally, just behind Australia and South Africa, and just ahead of the UK.

RankingCountryTotal search score
4United States453
5United Arab Emirates374
7South Africa254
8New Zealand245
9United Kingdom224

Among the 7 terms that the research ranked using data from Google Trends, the most popular in New Zealand was “invest in stocks”.

The least popular was “interest rate”.

That’s a slightly surprising result, given that the official RBNZ cash rate rose 6 times in 2022.

Experts predict the rises will continue for some time.

“The pressure is still there from inflation, and unemployment is low – so there are no barriers to further rises in the near term,” CoreLogic’s Kelvin Davidson said in response to Finder’s most recent RBNZ survey.

Kiwis aren’t just turning to Google to investigate their investment options.

Research by Finder last year found that 17% of New Zealanders relied on finance podcasts and 16% on social media when making investment decisions.

Most popular of all was information from family and friends, a source of investment advice for 29% of survey respondents.

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Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.
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