How keen are New Zealanders on share trading?
New research ranks investing appetite behind Australia (really?) but ahead of the UK (yay!).
Looks like New Zealanders aren’t especially keen on share trading.
New research from investment platform CMC Markets ranked countries based on how often they searched for terms often used by investors in stocks and shares.
That ranking put New Zealand in 8th place globally, just behind Australia and South Africa, and just ahead of the UK.
| Ranking | Country | Total search score |
|---|---|---|
| 1 | Singapore | 555 |
| 2 | India | 492 |
| 3 | Canada | 462 |
| 4 | United States | 453 |
| 5 | United Arab Emirates | 374 |
| 6 | Australia | 338 |
| 7 | South Africa | 254 |
| 8 | New Zealand | 245 |
| 9 | United Kingdom | 224 |
| 10 | Nigeria | 218 |
Among the 7 terms that the research ranked using data from Google Trends, the most popular in New Zealand was “invest in stocks”.
The least popular was “interest rate”.
That’s a slightly surprising result, given that the official RBNZ cash rate rose 6 times in 2022.
Experts predict the rises will continue for some time.
“The pressure is still there from inflation, and unemployment is low – so there are no barriers to further rises in the near term,” CoreLogic’s Kelvin Davidson said in response to Finder’s most recent RBNZ survey.
Kiwis aren’t just turning to Google to investigate their investment options.
Research by Finder last year found that 17% of New Zealanders relied on finance podcasts and 16% on social media when making investment decisions.
Most popular of all was information from family and friends, a source of investment advice for 29% of survey respondents.
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- CMC Markets research announcement 11 January 2023
- Finder RBNZ official cash rate forecast
- Finder research: 44% of gen Z investors get money tips on social media
