Press Release

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A whole lotta love: Kiwis plan to spend $796 million on Valentine’s Day

        • 68% of Kiwis plan to treat their partner
        • Men are expected to spend an average of $264 each
        • How to choose a Valentine’s Day gift

11 February 2022, Auckland, New Zealand – Valentine’s Day is set to be a big occasion this year, according to new research from global comparison site Finder.

A nationally representative survey of 1,507 respondents revealed loved-up consumers will spend $216 each on average on their significant others – at a whopping national outlay of $796.4 million.

Almost $183.4 million of that total will be spent on dining out, while $100.9 million will be spent on flowers.

The research shows 2 in 3 (68%) Kiwis will treat their partner on Valentine’s Day.

Angus Kidman, Finder’s editor-at-large in New Zealand, said that based on the numbers – you can put a price on love.

“Valentine’s Day is big business and Kiwis aren’t afraid of splashing out on this Hallmark holiday.”

Kiwi men are expected to spend an average of $264 each, while women will fork out $170.

In true COVID style, $138 million will be spent on a “date night at home”.

“There are plenty of quarantine-friendly date night ideas – from meal deliveries to virtual cooking classes,” Kidman said.

“It’s been a difficult year for many, so it’s great to see that so many people across the country are looking to spoil their nearest and dearest.”

Kidman said there are ways to celebrate Valentine’s Day on a budget.

“Something as simple as a handwritten card is affordable and meaningful.

“People often feel obligated to buy expensive gifts on Valentine’s Day but that doesn’t mean that people who spend less are taking their partner for granted.

“They may choose to save or invest their money as a couple for a common goal such as a home or a holiday.

“Don’t fall into the trap of spending more than you can afford because debt you can’t afford to pay off isn’t sexy.”

Finder has a list of Valentine’s Day gift ideas, things to do, tips and tricks. Visit

How much do you spend on Valentine’s Day for your partner?
Dining out$49.80
Dining in (at home)$37.60
Source: Finder survey of 1,507 New Zealanders in October 2021

How to choose a Valentine’s Day gift:

  • How long have you been dating for? Buying expensive and overly romantic gifts for someone you just started dating isn’t the best idea. It can put unnecessary pressure on the relationship. A more relationship-age appropriate gift might be buying tickets you can both use, or even just treating them to dinner.
  • Personality, personality, personality. Hopefully, if you’ve been dating for a while, you have some idea of their personality and what makes them tick. Asking the why will help you unlock personality ticks and find the perfect gift – even if it has nothing to do with where you originally started.
  • Hobbies. Or more importantly, what do they want to do but haven’t done so far? Hobbies are an easy and obvious place to scrape ideas from. A snowboarder will never say no to a new pair of goggles and a budding MasterChef will love the gourmet ingredients you got them. But if you want to go a step further, what’s the one thing they want to do but haven’t?


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The information in this release is accurate as of the date published, but rates, fees and other product features may have changed. Please see updated product information on's review pages for the current correct values.

About Finder

Finder is a global comparison site, now available in New Zealand. Each month, 90,000 consumers turn to Finder to save money and time, and to make important life choices. In New Zealand we compare credit cards, mortgages, travel insurance, shopping deals and more.

Our free service is 100% independently-owned by three Australians: Fred Schebesta, Frank Restuccia and Jeremy Cabral. Since launching in 2006, Finder has continued to expand and launch around the globe, with offices in Australia, the United States, the United Kingdom, Canada, Poland and the Philippines. For further information visit

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