Infogram was created in 2012 by a trio of Latvian entrepreneurs with the purpose of allowing users to render infographics and data-visualisation in a web-based environment. Users can create reports, maps, infographics and charts. In 2014, Infogram acquired Visualoop, a data visualisation blog and news site. The company has 30 employees in two offices in Riga, Latvia, and San Francisco, California.
What does Infogram do?
Infogram has more than 500 maps and 35 charts to choose from for data visualisation projects. These can be used to created column, bar and pie charts, along with word clouds. There are 20 ready-made design themes as well as the ability to create your own brand theme with a custom logo, colours and fonts. To augment the data, Infogram has more than 1 million stock photographs and more than 500,000 icons to choose from, as well as the ability to upload your own logos and GIF picture files. All of these selections come together in an online data editor that allows you to edit colours and styles, alter display options and add icons.
Data can be uploaded from popular cloud services like OneDrive, Dropbox and Google Drive, via a spreadsheet or by use of Infogram’s API. Creations can be downloaded as PNG or PDF files, turned into GIFs or made interactive.
The program’s interactive maps allow you to incorporate data from more than 500 countries and territories using icons, time-series data and heat maps. Infogram is capable of publishing your work online via integrations with Facebook Instant Articles, Medium and WordPress. You can also collaborate with teams in Infogram, defining permissions to edit and access projects.
Pricing and plans
Infogram has four membership plans, including one free plan and one enterprise-level offering that requires a phone consultation to receive a membership price. Here’s a comparison table of the four plans and their features:
Note: all prices are in US dollars.
|Library Size||10 projects||100 projects||1,000 projects||Unlimited projects|
|Images and Icons Available||None||1+ million||1+ million||1+ million|
|Download HD Images?||No||Yes||Yes||Yes|
|Premium Themes?||No||Yes||Yes||Premium & Custom|
|Your Own Logo?||No||No||Yes||Yes|
|Team Functionality?||No||No||$19 per user/per month||Advanced functionality|
|Price/Month||Free||$25||$79||Call for quote|
|Call for quote|
Prices last checked August 2017
Infogram also has special rates available for startups, students and educators, and non-profit organisations. If you believe you qualify under one of these four groups, you must complete a form on Infogram’s website to be approved for the lower rate.
Pros and cons
- The free package is quite robust and can be used as either a trial run for an upgrade or simply to fill your needs until your business requires more of its resources.
- The data editor is an intelligent device that you’ll feel at home with in short order.
- The website has dozens of examples to serve as inspiration for those wanting to visualize their data but without their own creative spark.
- Business plan triples the cost of basic plan without significantly more features.