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How to sell on Wish

All the essential info you need to start selling (successfully) on

Wish is an online e-commerce marketplace where you can buy and sell just about anything. It allows shoppers to buy from their desktop browser or the app on Android and iOS. Sellers can connect with more than 300 million shoppers in over 80 countries.

If you’d like to start selling on Wish in New Zealand, keep reading to find out more about setting up a store, Wish’s fee structure and how to ship items to customers.

How do I decide what to sell on Wish?

If you’ve got any type of physical item you want to sell, there’s a pretty good chance you’ll be able to list it on Wish. From fashion and accessories to home decor, automotive, gadgets, tools, jewellery and more, there are endless categories to choose from.

As a general rule, you’re not allowed to sell services on Wish. However, custom orders, for example custom artworks, are permitted.

There are also several items that are prohibited from sale, like:

  • Counterfeit products
  • Digital goods
  • Gift cards
  • Alcohol
  • Tobacco
  • Drugs
  • Plant seeds
  • Firearms
  • Pornography
  • Child car seats
  • Bike helmets
  • Dangerous chemicals

How to find products to sell

There are two main approaches when finding products to sell online:

  • Look for high-demand products. These are those popular and essential goods that most people need.
  • Look for niche products. These are products designed to meet the unique needs of a specific group of customers.

Market research will help you work out which products are always popular, which are trending right now and where there are any gaps in the market you might be able to fill. As Wish boasts shoppers in more than 80 countries, you’ll also need to consider overseas shipping costs from New Zealand when choosing products.

You’ll then have to decide whether you’ll source, store and ship products yourself – in which case you’ll have to start comparing suppliers – or whether you’ll use a dropshipping service to take care of warehousing and shipping orders for you.

How much does it cost to sell on Wish

Wish does not charge any:

  • Listing fees
  • Ongoing membership fees

However, when you make a sale, Wish charges a commission of up to 15% on the total order cost – it calls this fee a “revenue share”. You can check the revenue share that applies to your sales by visiting the “General Information” section of your account settings menu.

In addition, as of 1 October 2018, new stores that join the platform must pay a US$2,000 registration fee. According to Wish’s FAQ page about the fee, this new charge was introduced to ensure that merchants who sign up to the platform are capable of delivering the best products and services to their customers. However, merchants who can “prove their credibility” may be exempt from this fee.

You can request a refund of this store registration fee when you choose to close your account, but Wish can decline to return the fee at its discretion.

Let’s crunch the numbers

Let’s ignore the store registration fee for a moment and look at how Wish’s sales commission will impact your bottom line. For example:

  • If you sell a jacket for $40 and shipping is $10, the total order value is $50.
  • You’ll pay a fee of $7.50 for this transaction.
  • This eats up 15% of the total order value and means you will receive $42.50.

Is selling on Wish worth it?

While it’s possible to make a profit selling on Wish, nothing is certain. Just like any other type of business, selling online comes with a number of risks attached, so there’s no guarantee that you’ll be able to make money selling on Wish.

That said, there are a few things you can do to increase your chances of success:

  • Research the market. Browse Wish and other e-commerce marketplaces to find out which products sell well and how they’re priced. This will help you choose which products you want to stock and work out how to price them attractively.
  • Develop a business plan. Don’t just dive in headfirst. Develop a comprehensive plan for selling online, including a full rundown of your expenses and profit expectations, to improve your chances of making money.
  • Put time and effort into your listings. Using high-quality product photos and creating SEO-friendly listings can help you attract buyers.
  • Understand shipping costs. One of the major expenses New Zealand sellers on Wish need to consider is the cost of shipping. If you want to find a cost-effective way to sell to international buyers, make sure you compare a range of quotes to find the most affordable shipping options.
  • Get better exchange rates. Currency conversion fees and disappointing exchange rates can eat into your profit margins, so consider opening an online seller account to find better value for money.

How do I become a merchant on Wish?

If you’d like to start selling on Wish, you’ll need to sign up for an account by completing the following steps.

How to price your items

There are a few factors you’ll need to consider when pricing your items:

  • What are my competitors’ prices? Browse Wish and other e-commerce marketplaces to get an idea of how your competitors are pricing their items.
  • What are my costs? Consider the cost of sourcing, marketing and shipping products from New Zealand, including Wish’s fees and all other business overheads. This will help you work out a suitable price point to ensure that you satisfy your profit margins.
  • How much are buyers willing to pay? You can find this info through market research and also through trial and error with your own pricing strategies.

By answering these three questions, you should be able to work out an ideal price point for whatever you’re selling.

What types of payment does Wish accept?

Wish buyers can pay for their purchases via the following providers:

  • Visa, Mastercard, American Express, Discover, Cirrus and Maestro
  • Google Wallet (Google Pay)
  • Apple Pay
  • PayPal
  • Klarna
  • EBANX (Credit Card, Boleto, OXXO)
  • iDEAL

As an online seller based in New Zealand, you can receive payments from Wish via PayPal.

How to get paid by international buyers

When you receive payment in a foreign currency, you’ll need to find a cost-effective way to convert those funds into NZD. Unfortunately, PayPal converts your money at 2.5% above its base exchange rate.

This can have a significant impact on your bottom line, so you may want to consider opening a specialist online seller account. This is a multi-currency account that allows you to receive payments in multiple foreign currencies and then offers competitive exchange rates when you want to convert into NZD.

Check out the table below for details of the fees and features of a range of online seller accounts.

Min. Transfer Amount Transfer Speed Online Transfer Fee Rate Amount Received Description CTA Details
GBP 5,000 1 - 2 days NZD 0.00 0.703 USD
CurrencyTransfer is an online marketplace that lets you shop around for the best exchange rate. Use it to take your ecommerce business to the next level. Go to site Show details
AUD 250 1 - 2 days NZD 15.00 0.7 USD
Receive local bank account details for 6 currencies. Free account signup with 24/7 support. Go to site Show details
NZD 1 1 - 2 days NZD 40.00 0.707 USD
Send or receive money with the real exchange rate and a multi-currency account. You can also get local bank account details in the UK, US, Europe, Canada and Australia. Go to site Show details
NZD 2,000 2 days NZD 10.00 0.7 USD
Open bank accounts in Australia, the UK, US, Canada, Japan and Europe. Send and receive large funds with zero fees, including same-currency supplier payments. Go to site Show details

Compare up to 4 providers

Disclaimer: Exchange rates change often. Confirm the total cost with the provider before transferring money.

How to organise shipping

There are a few options to choose from when shipping Wish orders:

  • Fulfilment by Wish. As part of this programme, Wish operates multiple warehouses across the United States and Europe. If you sell to either of these regions, using these warehouses to stock your inventory can provide faster delivery and lower shipping costs. However, make sure you’re aware of all fees that apply before selecting this option.
  • Ship items yourself. The second option is to take care of storing and shipping items yourself. You’ll need to compare the costs and time frames of domestic and international shipping with a range of providers – you can ship with NZ Post if you want, or consider using a courier service.
  • Use a third-party dropshipping service. Another option is to use a third-party dropshipping provider that can warehouse and ship your orders for you.

You can access a list of accepted shipping providers from your Wish account menu.

How do I market my Wish products?

There are a few different ways you can market products on Wish:

  • ProductBoost. ProductBoost is an advertising tool you can use to increase the exposure of your products and boost sales. You can run multiple campaigns across multiple products, but you’ll need to pay to use this feature.
  • Promoted Products. Wish regularly selects products that are selling well to include as part of its promotional campaigns. You can increase the chances of your products being selected by adding product size and colour information to your listings, and adding appropriate tags to your items.
  • Trusted Store programme. Sellers with high-quality products and a proven record of on-time deliveries can qualify for the Trusted Store programme. This provides benefits such as increased visitor traffic, faster availability of products in search results and a Verified by Wish badge on products that receive excellent customer feedback.

What to watch out for with Wish

There are a few disadvantages to selling on Wish:

  • Slow payments. When you receive payments from Wish via PayPal, it’ll take five to seven business days for each payment to arrive in your PayPal account.
  • Exchange rates. Wish lets you sell to buyers in over 80 countries. If you don’t open a multi-currency account for online sellers, PayPal’s exchange rate margins can impact on your profits.
  • Hard to find essential information. While Wish’s Merchant Help Centre contains plenty of useful information to help you sell online, finding the specific article or information you want can be a time-consuming process.
  • Difficult to get noticed. There are more than 100,000 merchants on Wish selling millions of products, so it can be difficult to make your store stand out from the crowd.
  • Shipping tiers. Wish categorises shipping carriers into four separate tiers. Using a non-Tier 1 carrier to ship items, you’ll need to wait longer before you’re eligible to be paid for your sales.
  • Not targeted at New Zealand buyers. Wish is designed to target international buyers, especially those based in the USA, so it isn’t as geared towards a New Zealand audience. Keep this in mind when choosing products to sell and selecting shipping methods.

Frequently asked questions

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