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Fashionable face masks: Where to buy stylish but protective reusable masks

We've got a list of retailers that are turning protecting yourself and others into a fashion statement.

While face masks may not be the most flattering accessory around, wearing one while out in public can help prevent the spread of COVID-19 by catching droplets that are released when you cough or sneeze.

Luckily, many of your favourite fashion retailers are now stocking cloth masks that are actually kind of stylish. From tie-dyed to leopard print, find out where you can find masks that express your personal style below.

Where to buy fashionable face masks in NZ

Clear Collective unique face mask

Clear Collective

Offering reusable masks for both kids and adults in a variety of fun patterns, Clear Collective makes it easy to stock up on masks for the whole family.

  • Washable and reusable
  • Breathable, comfortable and skin-friendly
  • Available in both adults and kids sizes
Go to Clear Collective website

Healthpost kids mask


Online healthy living store HealthPost stocks a great range of reusable masks with colourful patterns. Styles are available for kids, teens, women and men.

  • Afterpay available
  • Free delivery on orders over $49
  • See reviews from previous customers
Go to HealthPost

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Onceit reusable mask kids


At Onceit you can find masks for every preference and budget, including reusable face masks for kids and adults, KN95 masks and disposable masks.

  • Free delivery on some products
  • Afterpay available
  • New deals added regularly
Go to Onceit

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TheMarket cloth face mask


If you haven’t shopped at The Market yet, it’s time to check it out. This New Zealand-based online marketplace for household and personal goods stocks fashionable face masks from different brands.

  • Own it now, pay later with Zip
  • Range of colours
  • Options for kids, men and women
Go to TheMarket

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City Beach mask

City Beach

Surf and streetwear store City Beach has reusable fabric face masks in camo, red, light blue and khaki for just $10.99. You can also purchase a mask case that comes with 4 disposable masks inside.

  • Free express shipping on orders over $100
  • Paypal and Zip available
  • 30-day returns
Go to City Beach

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Adairs face mask


Known for its luxurious and stylish linen and decor, homewares store Adairs also sells face masks.

  • Join Linen Lovers for exclusive discounts
  • Afterpay and Zip available
  • Free and easy returns
Go to Adairs

CottonOn blue face mask

Cotton On

Cotton On’s face masks are made from cotton and have adjustable elastic straps. Proceeds of mask sales go towards providing access to healthcare and education for youth.

  • Free delivery on orders over $60
  • Read reviews from other customers
  • Afterpay, Zip, Laybuy and Genoapay available
Go to Cotton On

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Onceit personalised mask


NZSALE has plenty of options to choose from when looking for a new face mask, sanitiser or other health essentials. You can even personalise a face mask with your own design.

  • Genoapay, Zip and Afterpay available
  • Dispatched in 1-2 days
  • 14-day returns policy

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If plain face coverings aren’t for you, ASOS has some styles that you won’t want to miss. From starry skies to butterflies, you’re guaranteed to find a totally unique mask pattern option here.

  • 10% discount for students
  • Free standard delivery within 7 working days for orders over $63
  • Buy now, pay later with Afterpay

Go to ASOS

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THE ICONIC is a go-to store for all your wardrobe essentials, making it no surprise that it’s jumped on the cloth mask trend. The site now stocks a range of cotton masks that are comfortable, reusable and super fun to look at.

  • Free delivery to Auckland, Wellington and Christchurch for orders over $50
  • Helpful customer service available via live chat
  • 15% discount for students on full-priced items

View coupon codes for THE ICONIC

lululemon face mask


Did you know that popular activewear brand Lululemon also sells face masks for men and women? Different colours are available and you can buy individually or save some cash when you buy a pack of 3.

  • Free shipping
  • Free returns
  • Afterpay available
Go to Lululemon

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Surfstitch face mask


Surf and streetwear retailer Surfstitch are stocking fashion face masks from brand All About Eve in a selection of colours.

  • Laybuy available
  • Student discount
  • Free shipping on orders over $100
Go to Surfstitch

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If you’re looking for face masks that are as affordable as they are stylish, look no further than boohoo. This budget fashion site has heaps of options to choose from so you can match your mask to your outfit without hurting your wallet.

  • Standard shipping $14.99
  • 28-day returns policy
  • Afterpay and Laybuy available
Go to boohoo

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PrettyLittleThing is the place to go for fashionable pieces, so you already know that its face masks are going to be right on-trend. Choose from pink unicorn print, tie-dye, gothic monogram, check print and heaps more.

  • Get standard delivery for $9.99 or express shipping for $19.99
  • 28 days to change your mind and return for a full refund
  • Check out the sale section of the website for year-round discounts
Go to PrettyLittleThing

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Coltorti face mask


At Coltorti Boutique you’ll find 3-layer cotton face masks in either an all-over bandana or animal print. Masks are washable with a moldable nose bridge.

  • Delivery in 2-4 working days
  • 14-day return policy
  • Shipping costs calculated at checkout
Go to Coltorti

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Etsy is a large seller-driven marketplace, but it focuses on handcrafted unique goods. While you won’t find any big brands here, you’ll definitely find a face mask tailored to your tastes.

  • Shipping and delivery times advised at checkout
  • Creative, unique pieces that you won’t find anywhere else
Go to Etsy

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    Zaful face mask


    Thinking ahead to whether you’ve got suitable swimwear for summer? Kill two birds with one stone by shopping for a bikini and face mask set at Zaful.

    • Express shipping available
    • Discounts for students
    • 60-day return policy
    Go to Zaful

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          Will a fashionable face mask protect me from COVID-19?

          While fashionable cloth masks don’t offer the same benefits as a P2 or N95 mask, they can stop the particles that are released when you cough or sneeze from travelling too far in the air. ABC health reporter Olivia Willis has said that “COVID-19 is mostly spread via respiratory droplets” and “face masks can help to catch some of these fluid splashes”.

          They are also a great reminder to stop touching your face, which the World Health Organization has said is important in preventing the transfer of the virus from surfaces to your nose, eyes or mouth.

          It’s important to remember that wearing a face mask will not make you immune from COVID-19 infection and that you should still adhere to social distancing requirements and hygiene practices.

          How to wear a fashionable face mask safely

          To ensure your safety and the safety of those around you, it’s important to wear your face mask properly. According to the World Health Organisation, this means washing or sanitising your hands before touching or adjusting the mask so that there are no gaps on the sides of your face.

          You should also avoid touching the mask while you are wearing it and clean your hands before and after using it. The mask should be stored in a reusable bag until you are able to wash it with soap or detergent, which you should do once a day.

              How to remove your mask properly

              First, be sure to wash your hands thoroughly before putting on your fashionable face mask. When you’re ready to take it off, do not touch the front of the mask – it could be contaminated. Instead, remove it by pulling the bottom strap over the back of your head, followed by the top strap. Discard the mask, and then wash your hands.

              What’s the difference between P2, N95 and KN95 face masks?

              The difference lies in the testing requirements for each country of origin. P2 masks adhere to European testing requirements, KN95 to Chinese requirements and N95 masks follow US guidelines. All offer nearly the same level of protection, according to a study by respirator company 3M.

              When should I replace my fashionable face mask?

              Cloth masks can be washed and dried for repeated use. If you have a filter in your mask, replace these as per the instructions provided.

              How to wash your fashionable face mask

              Always wash your hands before and after handling your face mask. The World Health Organization recommends washing fabric masks in soap or detergent, with hot water (preferably at least 60 degrees).

              • Before washing, check the manufacturing instructions for the maximum temperature that the fabric can handle.
              • Throw it in the washing machine along with your other clothes on a delicate cycle so the material doesn’t stretch.
              • If you don’t have hot water available, wash the mask in soap/detergent and room-temperature water. Then, either boil the mask for 1 minute or soak the mask in 0.1% chlorine for 1 minute. Make sure to thoroughly rinse the mask with room temperature water.
              • Masks that have a plastic filter will not able to be put in boiling water. Follow the manufacturer’s instructions for cleaning.
              • Let the mask dry naturally, ideally outdoors in the sun. You can use your dryer if you urgently need it again, but don’t rely on this as your regular method.
              • Finally, store your fashionable face mask in a clean airtight bag to prevent any particles or germs from landing on it.

              Stay up to date with the latest information on wearing, washing and disposing of masks at the Ministry of Health website.

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