Supermarket Credit Cards

Some of New Zealand's retailers offer their own credit cards, and they come with benefits.

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Supermarkets credit cards work in the same way a regular credit card, with one fundamental difference — they aim to reward shoppers with specific rewards, such as discounts at the checkout.

For examples, look no further than New Zealand’s supermarket giant: Countdown. Its credit card provides better rewards point earning rates if you shop with them or with one of their partner stores, which include petrol stations.

Supermarket Credit Card Comparison

Updated October 19th, 2019
Name Product Purchase rate (p.a.) Annual fee Minimum Income
2.99% for 6 months (reverts to 19.95% APR)
$149 p.a.
$50,000
Enjoy a low rate on purchases and earn 20,000 Membership Rewards Bonus Points if you apply, are approved and spend $750 in the first 3 months of Card membership.
0% for 6 months (reverts to 19.95% APR)
$0 p.a.
$35,000

Be rewarded with 50 bonus Airpoints Dollars. Simply apply, be approved, and spend $750 on your new Card in the first 3 months of membership.

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What are the benefits of supermarket credit cards?

Retailers are trying to find new ways to promote customer loyalty and increase sales. No longer only providing store cards, supermarkets are partnering with banks to offer convenience as well as brand recognition to customers. When a credit card is combined with a supermarket rewards program, you get a versatile tool that’s able to be used in many locations, and one that’ll make your weekly shopping that bit easier.

What are the types of supermarket credit cards in the market?

There are a number of different types of supermarket credit cards available. As you can see in the table above these are comprised of cards which work in slightly different ways:

  • The card might earn points which are automatically redeemed for a cashback or discount on your shopping bill at the supermarket linked to the card.
  • The card might earn points which can be redeemed for rewards in its program.

Card features for the major retailers

New Zealand’s major supermarket retailers, Countdown, are already on the credit card bandwagon. They offer a number of features which are comparable to non-supermarket credit cards. Take a look at its features below:

Supermarket credit card tips

  • A supermarket credit card earns rewards points in many of the same ways as a regular rewards card, which means most purchases are valid transactions which will net you points.
  • You need to be a part of whatever rewards scheme applies to your card, eg Onecard, or another program that is applicable. Sometimes these programs make you a member automatically, but check to see whether you need to join separately and whether a joining fee applies.
  • You usually receive points for making purchases at any store, provided the transaction is eligible. However, if you buy at the supermarket who provides your card you may earn bonus points, eg double Onecard points when you shop at Countdown. Check out what purchases will get you bonus points, so you can choose where to spend and watch your points balance increase.
  • One of the easiest ways of knowing how you earn points is to work out what you don’t receive points for. Most cards, including Onecard Visa, list some transactions as being ineligible transactions — meaning you won’t earn points on them.
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