Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

The coolest activewear brands and where to buy them 2021

Activewear isn't just functional, it's fashionable! These brands will have you in your workout clothes all day long.

Nowadays activewear can make a clear and bold statement, so it’s all the more important that you aim for fashion as well as function. Besides, workouts seem way more fun when you’re wearing something you feel good in!

The great thing about buying new activewear is that there are plenty of up-and-coming brands and online retailers that sell all sorts of gear for you to look good while you sweat it out. Keep scrolling to find our picks of the coolest activewear brands and where Kiwis can buy them online.


lurvactivewear

Source: Instagram user lurvsportswear

1. L'urv

If you’re obsessed with pretty feminine activewear that looks like it just came off an Instagram feed, you need to check out L’urv.

Think form-fitting and figure-hugging styles, decorated with gorgeous prints and designs. Whether it’s a pink pastel or a deep navy blue, L’urv has got you covered with activewear.

Where to buy:


Source: Instagram user lululemon

2. Lululemon

It’s the brand favoured by beach-going yoga-lovers all over the coast, and you can bet that Lululemon is still going stronger every day. With pastel colours and designs with cut-outs, you’ll be a full asana apart from the rest.

The materials are high-quality enough to safeguard against any embarrassing yoga moments (see-through leggings, anyone?).

Lululemon stocks women’s and men’s athletic clothing, as well as yoga mats, bags, headbands, water bottles, scarves and gloves. You’ll never be unprepared for yoga again!

Where to buy:


Source: Instagram user adidaswomen

3. Adidas

Adidas is definitely a household name, and for good reason. The brand is now in over 160 countries worldwide, and has made it its mission to be the best in sportswear.

Looking for activewear that will have your back through a long, gruelling workout? Adidas is definitely the label for you.

With brand reps like Kendall and Kylie Jenner and a range that includes men, women and kids-wear products, you can be sure that when you shop with Adidas you’ll be able to find whatever you’re after.

Where to buy:


Source: Instagram user pumawomen

4. Puma

Puma boasts brand collaborations with Rihanna and Selena Gomez, as if there was any way that Puma wouldn’t make the list of cool activewear brands. That’s right, two of music’s biggest superstars have lines out with Puma, so you know you’re in good hands when it comes to quality, style and efficiency.

Offering women’s, men’s and kids activewear, Puma is one of the leading names in athletics and has a range that will satisfy even the pickiest customer. From hardcore workouts to chilling out, there’s something for you here.

Where to buy:


Source: Instagram user gymsharkwomen

5. Gymshark

You may have seen this brand plastered over Instagram and popping up in YouTube haul videos over the last few months, and there’s a very good reason for that. Gymshark is a company that has grown massively over the last year to become one of the coolest and most-popular activewear labels online.

Offering men’s and women’s athletic clothing, as well as a range of accessories including phone cases, water bottles, beanies, towels and lifting straps, Gymshark is a one-stop shop for your activewear needs.

Where to buy:

  • Gymshark

Source: Instagram user underarmourau

6. Under Armour

A brand that has the endorsement of a machine like The Rock and a prima ballerina like Misty Copeland? You can be certain that that’s got our full attention. Maximised for performance, the Under Armour range is one that will stick by you through thick and thin, sweat and strain.

Offering men’s, women’s and kids activewear as well as shoes and accessories like backpacks and headgear, Under Armour is the type of cool athletics gear you go for when you’re serious about exercise.

Where to buy:


Source: Instagram user echtapparel

7. ECHT

ECHT is an activewear label that specialises in combining functionality with stylish gym wear. These looks can take you from a heavy power session straight to your brunch date afterwards.

The brand covers men and women, with a range of tights, sweatpants and jumpers for all genders.

Where to buy:

  • ECHT

Source: Instagram user p.e.nation

8. P.E. Nation

P.E Nation is an Australian brand that aims to provide activewear that is adaptable – you can wear it for an intense strength workout one day and recline in it on the couch the next.

P.E Nation stocks both male and female athletics wear, and you can even nab yourself a swimsuit, bags, water bottles, hats, armbands and even denim!

Where to buy:


Source: Instagram user nikewomen

9. Nike

Possibly the most globally-celebrated name on the entire list, Nike is practically synonymous with activewear. With the slogan “Just Do It”, we’re inclined to do as Nike says and get started on our fitness journeys – decked out head-to-toe in Nike gear, of course.

Nike has men’s, women’s, girls’ and boys’ activewear for every season – not to mention shoes as well.

Where to buy:


Frill Me and Graceful Wear

10. Lorna Jane

Lorna Jane is a go-to for gym savvy styles that deliver the perfect combination of support and comfort demanded by an intense workout. Feeling good during a training session can really boost your performance, and this brand inspires to transform the way you think and how you feel about exercise.

Lorna Jane brings over 30 years’ experience in creating activewear that lasts the distance whether you are hit the gym on a daily basis, attend yoga classes a few times a week or like to head into the great outdoors for your workout. The company has been taking steps towards sustainability and uses recycled materials wherever possible.

Where to buy:


Elite Seamless Wear

11. Elite Eleven

A brand that originated in Melbourne back in 2014, Elite Eleven mixes fitness with fashion. Its range caters for both men and women with a focus on both lifting and sport.

The Elite Eleven women’s range includes tights, sports bras, tops, hoodies, jackets and shorts. Men can pick up singlets, T-shirts, joggers, shorts, hoodies and jackets.

Where to buy:


cleoharper

Source: Instagram user cleoharperactivewear

12. Cleo Harper

Made in Australia, Cleo Harper offers high quality and supportive pieces that are feminine and functional. The fabrics are comfortable, soft and luxe. Plus, they are sweat-proof and squat-proof. The cuts and fits are unique and interesting. Cleo Harper even creates pieces for mums-to-be!

The label releases a new collection every three months, so there is always something new to get your hands on it. Cleo Harper focuses on a new theme or colour palette every time so the flattering pieces will be sure to get your attention.

Where to buy:

  • Cleo Harper

Source: Instagram user squatwolf

13. Squat Wolf

Squat Wolf activewear is practical, good quality and fashionable. The fabric is different to others on the market. Not only is it thick and supportive, it’s also super soft and comfortable. The activewear performs well, especially as it is sweat-proof and squat-proof. The bras are supportive and stylish, and the leggings are flattering – hugging you in all the right places!

The colour selection is great and there are plenty to styles to choose from. We’ve tried them and we can say this brand also washes really well. Even after a long, hot cycle through the machine, the pieces don’t lose their shape.

Where to buy:

  • Squat Wolf

Source: Instagram user theupside

14. The Upside

Founded and designed by model and TV personality Jodhi Meares, The Upside is a brand that merges functionality and style smoothly – so you know you’ll be in safe hands. Meares also founded the brand Tigerlily, so anyone who can do both swimwear and activewear is a force to be reckoned with.

Shopping The Upsidebrand means you’ll have the option of men’s and women’s activewear for different activities such as running or yoga.

Where to buy:


Source: Instagram user runningbare

15. Running Bare

This athleisure brand came to be on the shores of Bondi Beach in Sydney. With a luxe feel and high-quality materials, garments from Running Bare will go the distance no matter whether you’re an endurance runner or just want to rock them to brunch.

The womenswear brand stocks street clothes as well as performance apparel, and categorises them as such. Don’t forget an abundant accessories section as the cherry on top!

Where to buy:


Source: Instagram user reebok

16. Reebok

A subsidiary of Adidas, Reebok is a highly popular activewear and footwear brand that you’ve probably heard a million times before. Trust us when we say that there’s a reason that this label has remained at the top of people’s attention span for as long as it has.

Reebok stocks both men’s and women’s shoes and activewear, organised by sport as well as by item type. The line also offers a “classics” section, which stocks your all-time favourites.

Where to buy:


Source: Instagram user weareivypark

17. Ivy Park

Do we even need to say it? This is Beyoncé’s line of activewear. Of course it’s cool!

Expect to see a whole lot of khaki, black and camo style designs, because this line is definitely military in its precision and style. And honestly? We absolutely love the departure from the usual pastel shades – it’s definitely something different.

You can purchase women’s gear from Ivy Park and feel like Beyoncé has blessed your workout. Do you think those dance routines are easy? Try rocking the whole “Single Ladies” dance in a pair of these leggings.

Where to buy:


Source: Instagram user teamjaggad

18. Jaggad

When ex-professional athletes own an activewear label, you know that it has to be pretty damn good. Owners Chris Judd and Steven Greene, two ex-AFL players, have gone from strength to strength plus as they’ve taken the brand from a triathlon-focused line through to a full-fleshed line of athletic and performance apparel.

Jaggad stocks menswear, womenswear and even has a junior section. Beyond that, there are accessories on offer, plus outerwear and gift cards if you’re choosing for a friend.

Where to buy:


Source: Instagram user lilybod

19. Lilybod

Lilybod is a newer face on the activewear radar, but it’s one you should familiarise yourself with quick smart. This brand flourishes on social media, even incorporating a collection of photos from the Instagram feed on their website, with the hashtag #lilybodbabe – so make sure you get paparazzi-friendly.

You can purchase an array of different styles for women’s athletics from Lilybod, all made from high-quality materials and in simple sizes so you won’t have to fuss.

Where to buy:


Source: Instagram user bodbyrachaelfinch

20. B.O.D by Finch Apparel

If you haven’t heard of B.O.D already, it’s only because it’s still fresh and new – but all that means is that you’ll be ahead of the trend. If you do recognise the name, it’s likely because you’ve heard of Rachael Finch’s Body by Finch workout and nutrition program. So you can trust that she knows what she’s doing!

Selling womenswear in different shapes and sizes, the label covers all the basics you need to workout and have a bit of a dancing session – just like in her workout program!

Where to buy:


Source: Instagram user aloyoga

21. Alo Yoga

Another big name on Instagram and YouTube, Alo Yoga is one to watch for sure. Designed to be “studio-to-street” clothes that are adaptable to any situation, the label is definitely growing in awareness and looks to be one of the top options online for anyone who loves a good shopping haul video.

You can purchase both men’s and women’s activewear, which will have you ready to take to the mat and get stretching into some light yoga poses.

Where to buy:


Source: Instagram user bondsaus

22. Bonds

Bonds is definitely a household name, but don’t be fooled into thinking that it only stocks underwear and kids clothes. The brand also carries a line of athletic wear that will change your sporting game forever with how comfortable they are. You think the undergarments are comfy? Wait till you try the leggings.

Bonds has men’s, women’s and kids-wear on offer – as well as regular clothes and hoodies. And if you want to deck yourself out in head-to-toe Bonds, they do socks too!.

Where to buy:


Source: Instagram user varley

23. Varley

If you haven’t heard of Varley yet, let us assure you that you’ve been missing out. With a tagline of combining LA living with London elegance, the brand does not disappoint when it comes to style and functionality. With daring designs and patterns, you’ll stand out in your group classes and turn heads as you hit the pavement.

Bras, leggings, tops and sweats… Varley has it all under control. Just head online and you’ll be rewarded with a sea of leggings that will definitely tickle your fancy.

Where to buy:


Source: Instagram user rockwearaustralia

24. Rockwear

This women’s activewear brand is here to tell you to get moving – in the best possible way. A relative newcomer on the scene, Rockwear is a brand that encourages women of all shapes and sizes to start exercising – and they stock from sizes 4 to 18 so rest assured they’ll have you covered.

Rockwear only carries womenswear, but they do a damn good job of it. You can buy all the tights, sports bras, tops, hoodies, water bottles and headwear you need and get free shipping to New Zealand when you spend over $150.

Where to buy:



Grab a discount on your activewear with these deals:

Code

Up to 70% off everything + Extra 10% off with code

Verified 2 days ago
Enjoy huge savings on clothing, dresses, tops, shoes, accessories and more at PrettyLittleThing. Limited time only. T&Cs apply.
Code exclusive

$25 off full-priced items

Verified 4 days ago Expires 19 Jul 2022
Spend a minimum of $99 and get $25 off selected items. Exclusions, T&Cs apply.
Deal

Up to 60% off sale

Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
Code exclusive

$20 off your first order

Get $20 off your first order when you sign up at THE ICONIC. Valid on orders over $99. T&Cs apply.
Deal

Up to 50% off sale

Get up to 50% off sale at Forever New. While stocks last. T&Cs apply.
Code exclusive

30% off everything

Expires 31 Dec 2021
Use the code to enjoy 30% off sports nutrition, clothing, proteins, snacks, and more. T&Cs apply.
Deal

Up to 75% off Converse sneakers, sandals and more

Valid on selected styles at Platypus Shoes. While stocks last. T&Cs apply.
Deal

Up to 50% off sale

Enjoy huge discount on new styles from Dr Martens, Adidas, Puma, Nike and more. While stocks last. T&Cs apply.
Deal

Up to 70% off 100's of new styles

Enjoy up to 70% off clothing, swimwear, shoes and more for men, women and kids at City Beach. While stocks last. T&Cs apply.
Deal

Enjoy up to 50% off sale

Enjoy up to 50% off selected handbags, shoes, accessories and more at Michael Kors. While stocks last. T&Cs apply.
Code exclusive

10% off orders over $75

Score 10% off when you shop at Quay Australia. While stocks last. T&Cs apply.
Deal

Up to 50% off 1000's of sale styles

Save up to 50% on clothing, shoes, bags and accessories from Levi's, Roxy, Rusty, Nixon, Vans and more. While stocks last. T&Cs apply.
Code exclusive

15% off site-wide

Get 15% off site-wide when you shop at Coltorti Boutique. T&Cs apply.
Deal

60% off 6,000 items

Take 60% off 6,000 items at Farfetch. T&Cs apply
Deal

Extra 25% off all sale items

Enjoy an extra 25% off sale boots, sandals, flats, accessories and more. While stocks last. T&Cs apply.
Deal

Up to 60% off mid-season sale

Up to 60% off mid-season sale on men's, women's, and kids' shoes. Limited-time offer only. Exclusions, T&Cs apply.
Deal

20-60% off all sale

Valid on selected styles only. While stocks last. T&Cs apply.
Deal

Up to 81% off Abrand, Levi's, Wrangler and more

Save as much as 81% on cute and sexy shorts at Princess Polly. Hurry, while stocks last. T&Cs apply.
Deal

Up to 60% off newest heels at Tony Bianco

Save up to 60% off newest heels at Tony Bianco. Hurry, while stocks lasts. Exclusions, T&Cs apply.
Deal

Up to 60% off everything

Verified Yesterday Expires 24 Sep 2021
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
Code

10% off your order

Verified 2 days ago Expires 20 Sep 2021
Valid for a limited time only. While stocks last. T&Cs apply.
Deal

30-70% off sale

Verified 2 days ago
Includes knitwear, layers, denim and more. T&Cs apply.
Deal

Up to 20% off full-priced styles

Verified 2 days ago Expires 11 Oct 2021
Enjoy savings on women's dresses, knitwear, coats, shoes, accessories, and more. T&Cs apply.
Deal

30% off site-wide

Verified 2 days ago Expires 24 Sep 2021
Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.
Deal

Up to 60% off sale

Verified 2 days ago
Enjoy up to 60% off clothing, shoes and accessories from Calvin Klein, Superdry, Nine West, Vans, Converse, and more. T&Cs apply.
Deal

Up to 75% off sale

Valid on selected home and fashion items at Noni B. While stocks last. T&Cs apply.
Deal

Up to 50% off sale

Enjoy up to 50% off tops, dresses, jeans and more at W. Lane. While stocks last. T&Cs apply.
Deal

Up to 75% off sale

Enjoy up to 75% off dresses, tops, pants and more at Crossroads. T&Cs apply.
Deal

Up to 70% off sale

Enjoy up to 70% off knits, denim, footwear, dresses, tops, jeans and more at Katies. T&Cs apply.
Deal

Up to 70% off sale

Applies to Rockmans sale styles only. Exclusions, T&Cs apply.
Deal

Up to 60% off sale

Score discounts on sale items including tops, dresses, shorts, pants, skirts and more. T&Cs apply.
Deal

Up to 70% off sale

Get what you really wanted and enjoy up to 70% off. While stocks last. T&Cs apply.
Code

FREE ventilation visor on orders over $100

Expires 30 Sep 2021
Spend over $100 and receive a FREE ventilation visor using the promo code. Exclusions, T&Cs apply.
Deal

50% off everything

Give your closet an upgrade without breaking the bank when you shop trendy styles at boohoo. T&Cs apply
Deal

Up to 70% off sale

Best-selling walking, running and fashion styles are now on sale at Skechers. Limited stocks only. T&Cs apply.
Deal

Up to 50% off selected items

Enjoy up to 50% savings on thousands of cycle, triathlon, run & swim products. T&Cs apply.
Deal

Up to 70% off everything

Don't miss out on huge savings on clothing & homewares at Ezibuy. Limited time only. T&Cs apply.
Deal

Up to 80% off sale

Shop and enjoy a wide range of discounts at ASOS. Include products from Nike, Mango, Calvin Klein, and more. Valid for a limited time only. Exclusions, T&Cs apply.
Deal

30% off P.E Nation Snow

Score 30% off leggings, ski jackets, pants and more at P.E Nation. While stocks last. T&Cs apply.
Deal

Up to 60% off women's plus-size sale: New markdowns added

Includes dresses, jackets, tops, camis, and more. While stocks last. T&Cs apply.

Popular Womens Clothing & Accessories coupon codes

Last checked Code description Code
16 Sep 2021 Up to 70% off everything + Extra 10% off with code EXT****
16 Aug 2021 $20 off your first order BEI****
5 Jul 2021 30% off everything FIN****
18 Mar 2021 10% off orders over $75 FIN****
1 Feb 2021 15% off site-wide FIN****

Main image: Getty Images

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked
Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use, Disclaimer & Privacy Policy.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site