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Finder consumer Christmas spending report 2020

Kiwi shoppers will be spending an average of $352 on Christmas presents this year.

Will New Zealanders be treating each other (and themselves) after a difficult year? Have we set some money aside for the holiday season, or will we be putting our spending on plastic? Finder surveyed over 2,000 New Zealanders aged 18 and above to find out.

How much is the average Kiwi shopper planning to spend?

The average New Zealander estimates they will spend $1,012 on festive purchases this Christmas, with gifts expected to be biggest expense ($352). Travel was the second biggest Christmas outgoing with an average spend of $326, while food averaged out at $238.

Spending by generation

Gen X’ers are planning to spend the most this Christmas, budgeting for around $1,096 on average, followed by those in Gen Y ($1,052).

Gen Z is planning to fork out the least, at just $804 per person on average.

ItemBaby boomers (born 1959 or earlier)Gen X (1960-1979)Gen Y (1980-1994)Gen Z (1995 or later)
Presents$368$396$327$262
Travel$263$364$359$251
Food$245$251$248$164
Charity donations$46$47$41$52
Decorations$11$22$45$49
Hampers$9$16$32$26
Total$942$1,096$1,052$804

How will Kiwis pay for their Christmas purchases?

When it comes to funding Christmas, the large majority of people (73%) will rely on their savings. Almost 1 in 5 (19%) will pay for their festive purchases using a credit card, while 7% will use a buy-now, pay-later service like Afterpay or Laybuy.

Just 1% will borrow money off family and/or friends to fund their Christmas.

The cost of Christmas dinner

Food is one of the best parts of the festive season. But how much does it cost to cook a Christmas meal in New Zealand? Using data from Stats NZ’s October Food Price Index 2020, Finder calculated the cost of ingredients for a no-frills Christmas meal for 4 people, including salad, meat, vegetables, dessert and non-alcoholic drinks.

The analysis found that it would cost approximately $47.89 (excluding alcohol) to prepare a basic festive meal. This is an increase of 5% when compared to the cost of the same meal in 2015.

All I want for Christmas is… gift ideas?

Google search trends can provide a fascinating insight into what the country is occupied with at any moment in time. The table below lists the top search terms related to ‘Christmas’ that Kiwis have been searching for over the last 7 days in the category of shopping. The table is automatically updated and is always presenting the most up-to-date data available from Google.

At the point of writing, it seems that more than anything we want some inspiration on what to get for our loved ones this Christmas.

Research methodology

  • This study was designed by Finder and conducted by Qualtrics, a SAP company.
  • The online survey was conducted using a nationally representative sample of 2,001 New Zealand residents aged 18 and over
  • National spend figures have been calculated based on the proportion of people planning to spend for each category
  • National population figure used is 3,682,899 (total over 18), courtesy of Stats NZ
  • Search trend data is provided by Google Trends

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