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How to buy My Food Bag shares (MFB)

Learn how to easily invest in My Food Bag shares on the NZX.

Online food delivery business My Food Bag delivers meal kits to thousands of customers around New Zealand. Shares in the company are listed on both New Zealand’s Exchange (NZX) and the Australian Securities Exchange (ASX) under the ticker MFB. Keep reading for step-by-step instructions on how to buy MFB shares on the NZX.

How to buy shares in My Food Bag on the New Zealand Exchange

  1. Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table. Most importantly, you need to find a share trading platform that allows you to trade on the NZX.
  2. Open and fund your share trading account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for My Food Bag. Find the stock by name or ticker symbol: MFB. Research its history to confirm it’s a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until My Food Bag reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market’s ups and downs. You may be able to buy a fractional share of My Food Bag, depending on your share trading account.
  6. Check in on your investment. Congratulations, you own a part of My Food Bag. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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My Food Bag overview and background

Established in 2013, My Food Bag is New Zealand’s oldest meal kit provider. It specialises in delivering fresh ingredients along with easy-to-follow recipes to thousands of customers around New Zealand each week.

The company also provides meal kits under the Bargain Box and Fresh Start brands, and also delivers ready-made meals under the MADE brand.

My Food Bag listed on both the NZX and ASX in FY2021, and has delivered over 88 million meals since first launching in 2013.

Performance and company results

In its first annual report, My Food Bag announced the following financial results for FY2021:

  • Revenue of $190.7 million (year-on-year growth of 24%)
  • Pro forma EBITDA of $29 million (year-on-year growth of 78%)
  • Net profit after tax of $2.4 million ($1.6 million higher than PFI forecast)
  • 66,492 active customers in Q4 FY2021

Key details

NameMy Food Bag Group LimitedIndustryPackaged Food Distribution
Ticker symbolMFBISINNZMFBE0004S1
TypeOrdinary SharesDate listed on NZX05 Mar 2021
End of financial yearMarchChief executive officerKevin Bowler
Disclaimer: This information should not be interpreted as an endorsement of stocks, ETFs or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Stocks and ETFs trading involves substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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