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Top 10 online retailers to shop for mom jeans 2021

Get on-trend with a new pair of mom jeans that are both cool and flattering.

Mom jeans have made their mark in the clothing world after going out of fashion for many years. These high-waisted straight jeans that sit higher than your ankle were first popular in the late 80s and early 90s, but by the end of the 90s, they were generally seen as untrendy since middle-aged American moms seemed to be the only ones wearing them.
That perception is now out the window, with young fashionistas and style-setters rocking the mom jean look. Brands everywhere are releasing their own versions and it’s not difficult to find a pair that fits well while being flattering to your body.

Thinking of adding a pair of mom jeans to your wardrobe? We’ve got the top 10 sites for you to shop til you drop.

Woman in mom jeans

1. Glassons

Glassons has mom jeans to suit all style preferences, with ripped, stretch and high-waisted options to choose from in different shades of denim.

  • 10% discount for students
  • A brand with a responsible sourcing code of conduct
  • Free delivery over $50
Go to Glassons website

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Model in Boohoo mom jeans

2. boohoo

Mom jeans for under $50? Yes, please! At boohoo, there are plenty of mom jean styles, and if there is a sale on, you may be able to pick up a pair for half price.

  • Standard shipping within 7 days for just $8.99
  • 28-day returns policy
  • Afterpay available
Go to boohoo website

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Model in mom jeans


With over 60 styles of mom jeans from a range of brands at THE ICONIC, there are options for anyone wanting to add a pair to their wardrobe this year.

  • Shop a stylish collection from international brands
  • Free delivery to Auckland, Wellington and Christchurch for orders over $50
  • Helpful customer service available via live chat
  • Free returns for 30 days
Go to THE ICONIC website

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Woman in asos mom jeans


It’s easy to get lost in the thousands of apparel items at ASOS. Just pop “mom jeans” in the search bar, and you’ll be presented with an excellent range including models for petite, plus-size, curvy and tall ladies.

  • 10% discount for students
  • Free standard delivery within 7 working days for orders over $50
  • Return for free through NZ Post outlets
Go to ASOS website

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Woman in cotton on mom jeans

5. Cotton On

This is another retailer that has mom jeans for under $50. With black, white and different shades of blue as well as options for plus-size ladies, finding your perfect pair of mom jeans is possible at Cotton On.

  • Buy now pay later with Afterpay
  • Standard delivery free on orders over $60
  • Click and collect available
Go to Cotton On website

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Model in general pants mom jeans

6. General Pants

At the forefront of Australian streetwear, General Pants has mom jeans from brands like Lee, Tommy Jeans, Dr Denim and Insight.

  • Free standard delivery to New Zealand on orders over $200
  • Returns possible within 30 days
  • Large selection of products
Go to General Pants website

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Woman in missguided mom jeans

7. Missguided

Whether you are looking for super-casual or something a bit smarter, Missguided has dozens of mom jean styles in different denim washes.

  • 28-day returns policy
  • Plus-size, petite and tall collections
  • Standard delivery only $6 to New Zealand

View more coupons for Missguided

Women in City beach jeans

8. City Beach

At City Beach, you’ll find some of the best quality and most affordable surf and streetwear around. New Zealanders can order from the Australian site and pick up both new and used mom jeans.

  • Prices in New Zealand dollars
  • Free shipping on orders over $99
  • Returns facilitated through Borderfree
Go to City Beach website

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Couple in just jeans apparel

9. Just Jeans

Finding the right pair of mom jeans won’t be a problem at Just Jeans. Use the denim fit guide for assistance, so you can get the correct size from one of the top brands on offer.

  • Delivery costs $8.99
  • 21-day returns policy
  • Buy now pay later with Afterpay

Go to Just Jeans website

Model in Etsy mom jeans

10. Etsy

Etsy is worth a look for mom jeans you won’t find in local retailers. Here you can grab a vintage pair of jeans with special embroidered patterns.

  • Shipping and delivery times advised at checkout
  • Creative, unique pieces that you won’t find anywhere else
Go to Etsy website

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Complete your jeans collection through these coupons:

Code exclusive

$25 off full-priced items

Expires 19 Jul 2022

Up to 60% off sale

Code exclusive

$20 off your first order


Up to 70% off 100's of new styles


Up to 70% off tops, dresses and pants

Verified 5 days ago

BOGO 50% off graphic tee

Expires 18 Oct 2021

Up to 80% off sale


Up to 60% off sale


50% off everything


Up to 70% off sale

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