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How to buy JFrog shares (FROG)

Its financials look promising but competition in this sector is fierce.

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JFrog’s stock is available for trade on the Nasdaq Global Select Market under the ticker symbol “FROG.” It opened at just over $70, up about 60% from it’s expected offering price.

Investors will need a brokerage account to purchase shares.

How to buy shares in JFrog

Here’s what to expect of the JFrog investment process:

  • Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  • Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  • Search for JFrog. Find the stock by name or ticker symbol: FROG. Research its history to confirm it’s a solid investment against your financial goals.
  • Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until JFrog stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  • Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market’s ups and downs. You may be able to buy a fractional share of JFrog, depending on your broker.
  • Check-in on your investment. Congratulations, you own a part of JFrog. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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To buy stock, you’ll need to open a brokerage account. Compare your options using the table below to find the best fit.

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What we know about JFrog’s balance sheet

In 2018, JFrog raised a sizable US$165 million from private investors. TechCrunch reports that this Series D funding round resulted in a company valuation of US$1.2 billion.

So, how are its financials? JFrog states that 85% of its revenue comes from multi-product subscriptions and that it’s experienced 50% year-over-year revenue growth for the six months ending June 30, 2020.

In 2018, the company reported a net loss of US$26 million on US$63.5 million in revenue. And in 2019, JFrog experienced a net loss of US$5.3 million on US$104.7 million in revenue.

JFrog isn’t profitable — yet. But this is common in the SaaS sector where growth is prized over profit. And based on its financial reports, JFrog is increasing its revenue and decreasing its losses — exactly the type of promising trend investors like to see.

JFrog investment risks

JFrog isn’t the only software company to announce its IPO this quarter. It enters the market amid a crowd of other software providers, including Unity, Asana, Snowflake and Sumo Logic. With the launch of so many IPOs in the SaaS industry, it may be difficult for JFrog to attract the attention of investors.

Speaking of which — the tech sector is renowned for its fast-paced nature and highly competitive environment. Another concern for investors to consider is whether JFrog has the staying power to edge out its competitors and turn a profit in the years to come. Growth is no indication of future profitability and JFrog is far from a risk-free investment.

JFrog compared

JFrog is a software-as-a-service company that helps businesses deliver application updates. It was founded in 2009 and is headquartered in Sunnyvale, California. It boasts over 5,000 customers and millions of users worldwide.

In 2018, it earned the IDC Innovators Award, and in 2019, it was named one of the best 100 private cloud companies by Forbes. The company doesn’t have a Better Business Bureau page or Trustpilot presence.

How are similar stocks performing?

Not many of JFrog’s direct competitors — including GitLab, Harbor and Framer — trade publicly. But taking a look at some other SaaS companies may help you gauge the market. That said, these stocks aren’t an indicator of how JFrog will perform.

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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