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How to buy Facebook (FB) shares

Learn how to easily invest in Facebook shares.

Facebook Inc (FB) is a leading internet content & information business based in the US. It opened the day at USD$328.68 after a previous close of USD$328.53. During the day the price has varied from a low of USD$322.51 to a high of USD$329.07. The latest price was USD$324.76 (25 minute delay). Facebook is listed on the NASDAQ and employs 63,404 staff. All prices are listed in US Dollars.

How to buy shares in Facebook

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – FB – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Compare trading platforms

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Sign up through Finder and use referral code "FINDERNZ" for a free stock valued up to US$150.
Trade more than 4,500 US-listed stocks and ETFs through Stake with $0 fees on trades.
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Trade and invest in more than 5,000 companies, ETFs and managed funds across New Zealand, the US and Australia.
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Compare up to 4 providers

Important: By investing in a share CFD, you are speculating on the price movement of that share and do not have ownership of the underlying asset. CFDs are complicated financial products are are more suited to experienced trader. Learn more about CFD trading
Name Product Minimum Opening Deposit Minimum Opening Deposit Commission Available Markets Platforms
Plus500 CFD
NZ 200
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Facebook shares at a glance

Information last updated 2021-10-15.
Open$328.68
High$329.07
Low$322.51
Close$324.76
Previous close$328.53
Change $-3.77
Change % -1.1475%
Volume 21,491,981
Information last updated 2021-10-15.
52-week range$244.61 - $384.33
50-day moving average $355.36
200-day moving average $338.80
Wall St. target price$417.22
PE ratio 24.117
Dividend yield N/A (0%)
Earnings per share (TTM) $13.47

Facebook stock price (NASDAQ: FB)

Use our graph to track the performance of FB stocks over time.

Facebook price performance over time

Historical closes compared with the close of $324.76 from 2021-10-15

1 week (2021-10-07) N/A
1 month (2021-09-17) -10.96%
3 months (2021-07-16) -4.81%
6 months (2021-04-16) 6.07%
1 year (2020-10-16) 22.12%
2 years (2019-10-18) 74.74%
3 years (2018-10-18) 109.63%
5 years (2016-10-18) 152.59%

Is Facebook under- or over-valued?

Valuing Facebook stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Facebook's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Facebook's P/E ratio

Facebook's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Facebook shares trade at around 24x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Facebook's PEG ratio

Facebook's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8418. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Facebook's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Facebook's EBITDA

Facebook's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $52.1 billion.

The EBITDA is a measure of a Facebook's overall financial performance and is widely used to measure a its profitability.

Facebook financials

Revenue TTM $104.8 billion
Operating margin TTM 42.52%
Gross profit TTM $69.3 billion
Return on assets TTM 17.95%
Return on equity TTM 31.33%
Profit margin 37.18%
Book value $48.91
Market capitalisation $915.6 billion

TTM: trailing 12 months

Shorting Facebook shares

There are currently 25.8 million Facebook shares held short by investors – that's known as Facebook's "short interest". This figure is 5.3% down from 27.3 million last month.

There are a few different ways that this level of interest in shorting Facebook shares can be evaluated.

Facebook's "short interest ratio" (SIR)

Facebook's "short interest ratio" (SIR) is the quantity of Facebook shares currently shorted divided by the average quantity of Facebook shares traded daily (recently around 15.8 million). Facebook's SIR currently stands at 1.63. In other words for every 100,000 Facebook shares traded daily on the market, roughly 1630 shares are currently held short.

However Facebook's short interest can also be evaluated against the total number of Facebook shares, or, against the total number of tradable Facebook shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Facebook's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Facebook shares in existence, roughly 10 shares are currently held short) or 0.0109% of the tradable shares (for every 100,000 tradable Facebook shares, roughly 11 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Facebook.

Facebook's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Facebook.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Facebook's total ESG risk score

Total ESG risk: 29.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Facebook's overall score of 29.4 (as at 12/31/2018) is nothing to write home about – landing it in it in the 59th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Facebook is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Facebook's environmental score

Environmental score: 0.07/100

Facebook's social score

Social score: 13.68/100

Facebook's governance score

Governance score: 8.28/100

Facebook's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Facebook scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Facebook has a damaged public profile.

Facebook share dividends

We're not expecting Facebook to pay a dividend over the next 12 months.

Facebook share price volatility

Over the last 12 months, Facebook's shares have ranged in value from as little as $244.61 up to $384.33. A popular way to gauge a stock's volatility is its "beta".

FB.US volatility(beta: 1.32)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Facebook's is 1.3222. This would suggest that Facebook's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Facebook overview

Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and private messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application that is used by people and businesses to communicate in a private way. It also provides Facebook Reality Labs, an augmented and virtual reality product that help people feel connected, anytime, and anywhere. Facebook, Inc. was founded in 2004 and is headquartered in Menlo Park, California. .

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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