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Where to buy ethical clothing online in New Zealand 2021

Shop at these retailers and support brands that are reducing their negative impact on animals, people and the environment.

Ethical clothing is not just clothing that has been made with sustainable or recycled materials. It also takes into account the people and processes involved in manufacturing the items, the impact on the planet, fair trade and animal welfare.

Keep scrolling to find 16 online stores that sell consciously-made fashion with a lower impact on the environment.



THE ICONIC’s Considered Edit features fashion and accessories made with animal-friendly products in processes with a lower environmental impact.

  • Free delivery on orders of $50 or more
  • 30-day free returns
  • Buy now, pay later with Afterpay

See THE ICONIC codes and deals

Auguste the Label

Auguste the Label

This brand is undertaking an enormous operation to create positive change. By improving its ethical and environmental processes, Auguste the Label is working to be as sustainable as possible.

  • Free express shipping on orders over AUD$50
  • Sign up for 25% off your first purchase
  • Afterpay available
Go to Auguste the Label



Glassons is working on bringing ethical and affordable fashion to its customers. By the end of 2021, it aims to have 50% of its range sustainably sourced.

  • Free delivery on orders of $50 or more
  • Laybuy and Afterpay available
  • 30-day returns
Go to Glassons

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Shop for ethical fashion at Apero and know that 5% of online sales goes directly to helping women in need. Plus the label belongs to the Pledge 1% Movement.

  • Free standard shipping for orders over AUD$100
  • 14-day returns
  • Student discount
Go to Apero

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Head to the Responsible Edit at ASOS for environmentally-conscious clothing. You’ll find items made from sustainable fabrics and fibres, as well as recycled textiles, plastic and waste.

  • Free delivery on orders of $63 or more
  • Buy now, pay later with Afterpay
  • Free returns through New Zealand Post
  • Students get a 10% discount
Go to ASOS

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Nourished Life

Nourished Life

Shop for eco-friendly clothing made from bamboo at Nourished Life. You’ll find tops, socks, sleepwear, bottoms and underwear for men, women and babies.

  • Sign up for 10% off your next order
  • Toxin-free products
  • Student discount
Go to Nourished Life

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If you prefer to shop for products that you can’t find in your local stores, Etsy is for you. There’s plenty of ethical clothing options for all ages and tastes.

  • Shipping and delivery times indicated on product pages
  • Creative, unique pieces you won’t find anywhere else
  • Support local and independent sellers
Go to Etsy

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Catch is where you can find big brands at discounted prices. Shop for ethical clothing from brands like Dream Bandits and dk Active here.

  • 28-day returns policy
  • Delivery costs $9.99
  • New deals added daily
Go to Catch

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Kathmandu is a go-to for adventurers of all ages. The brand uses sustainable cotton and recycled polyester in its clothing and is reducing its environmental footprint through multiple initiatives.

  • Free delivery on orders over $100
  • Get member-only promotions with Summit Club
  • Shop now, pay later with Afterpay
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Maurie And Eve

Maurie & Eve

Comfortable, stylish and lightweight summer pieces are the speciality at Maurie & Eve, a brand that is on a sustainable journey to change the way fashion is produced.

  • Express shipping available
  • 1% of sales go to environmental NGOs
  • Sustainable Edit
Go to Maurie & Eve

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Gorman has an Ethical Sourcing Policy to ensure safe and humane working conditions in its manufacturing facilities and is working to transition from minimum to living wages by 2023.

  • Pay with Zip or Afterpay
  • Flat rate shipping to New Zealand
  • 14-day returns
Go to Gorman

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Forever New

Forever New aims to have at least 80% of its clothing considered “conscious” by 2022. Conscious clothing is ethically sourced with responsible fibres and contributes to positive community change.

  • Free shipping on orders over $75
  • 14-day returns
  • Pay with Laybuy
Go to Forever New

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Lorna Jane

Lorna Jane

Lorna Jane is reducing its negative footprint by using recycled fabrics where possible, compostable product packaging and has FSC and ISO environmental sustainability credentials.

  • Free shipping on orders over $150
  • 14-day returns
  • Buy now, pay later with Afterpay
Go to Lorna Jane

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Amazon stocks pretty much anything you can imagine and ethical clothing is no exception. Find out more about the brands you are purchasing on the detailed product pages.

  • Easily see which sellers ship to New Zealand
  • Estimated delivery time before you add to cart
  • Read reviews and questions from other customers
Go to Amazon

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Carla Zampatti

Carla Zampatti

As well as supporting local manufacturers and conducting sustainable business practices, fashion designer Carla Zampatti works with Ethical Clothing Australia.

  • Afterpay available
  • Flat rate $20 shipping to New Zealand
  • 14-day returns
Go to Carla Zampatti

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Ena Pelly

Ena Pelly

Ena Pelly uses recycled polyester and ethically sourced leather to create its collection. The brand has a commitment to completely remove virgin plastic from its supply chain by 2022.

  • 1% of sales donated to sustainable projects
  • Check out the Instagram page for inspiration
  • Afterpay available

Which of these stores offer free delivery?

  • Auguste the Label: Free express delivery on orders over AUD$50.
  • TheMarket: Free delivery for TheMarket Club members.
  • THE ICONIC: Free delivery for orders over $50.
  • Glassons: Free delivery on orders of $50 or more.
  • ASOS: Free delivery on orders of $63 or more.
  • Kathmandu: Free delivery on orders over $100.
  • Forever New: Free delivery on orders over $75.
  • Lorna Jane: Free shipping on orders over $150.

How do I know if a brand is ethical?

When looking for brands that produce ethical clothing, it’s important to look at their whole sustainability framework.

  • Do they provide fair and safe working conditions?
  • Are they reducing the amount of waste from manufacturing and packaging?
  • Do they help the community in any way?
  • What kind of materials are used and how are they sourced?
  • Does the brand have goals for reducing their negative impact on the environment?

You should easily be able to find information on a brand’s website so you can read about its initiatives. Many brands are continuing to work on sustainability, but may not yet offer a completely ethical clothing collection.

We’ve put together this list of online stores for you to peruse, but it will ultimately be your decision on whether your ethical clothing needs are met.

Save money on your next ethical clothing order with a discount here

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$25 off full-priced items

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Expires 31 Dec 2021

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