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Top sites to buy Elf on the Shelf in New Zealand 2020

Join in the festive and fun Christmas tradition that everyone is talking about.


Fact checked

Based on the book of the same name, Elf on the Shelf is designed to encourage good behaviour in children in a cheeky and cheerful way. Hide yours around the house and make your children chuckle morning after morning as you think up new and mischievous antics for him to get up to. And don’t forget to remind the kids that he’ll be reporting everything he sees back to Santa too.

The idea has been hugely popular in the US, but has only recently reached the shores of New Zealand. To help you get involved, we’ve rounded up a list of the top eight stores stocking Elf on the Shelf that cater to New Zealand-based customers. Remember, as it is a Christmas tradition, Elf on the Shelf may only be available to buy for a couple of months per year.

1. eBay

If you’re on the lookout for a bargain buy, eBay is a great place to pick up your very own Elf on the Shelf. Compare prices from various sellers or pick one up second-hand and put the money you save towards Christmas presents instead.

  • Create an account and keep tabs on items of interest in your watch list.
  • Free shipping widely available from local and international sellers.
  • Explore a massive selection of products.
Go to eBay website

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2. Amazon

Amazon offers one of the most convenient shopping platforms available online and carries an enormous selection of products, including the one you’re after: Elf on the Shelf. You’ll find elves here all year, so you can get in early and grab one before the silly season starts.

  • Secure payments powered by the Amazon Payments system.
  • Amazingly diverse catalogue of products to peruse.
  • Daily deals and discounts available.
Go to Amazon website

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3. The Book Depository

If you’re new to Elf on the Shelf, heading to the Book Depository is a great idea. Here, each elf comes with a children’s book that will tell you and your little ones everything you need to know about Santa’s little helpers.

  • Free shipping available worldwide.
  • Sign up to the newsletter to be the first to hear about exciting ways to save.
  • Head to the bargain shop section of the site to secure a steal of a deal.
Go to The Book Depository website

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4. Fishpond

On your mission to buy an Elf on the Shelf of your own, don’t pass up a click across to this homegrown gem. Fishpond stocks a range of elves for novices to the tradition, as well as plush options, fridge magnets and even activity packs.

  • Free shipping available New Zealand-wide.
  • Gift vouchers available.
  • Change of mind returns accepted.
Go to Fishpond website

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5. CostumeBox

A fancy dress retailer may not be the first place that comes to mind when shopping for your Elf on the Shelf, but this one doesn’t disappoint. At Costume Box, you’ll find the original elf and book plus some great crafting packs to keep the kids busy in the lead-up to Christmas.

  • Buying last-minute? Receive your order in just one to two working days.
  • 100-day returns policy.
  • Sign up to the newsletter and get $15 off when you spend $100 or more.
Go to CostumeBox website

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6. Booktopia

This beloved Australia-based online bookstore stocks an amazing range of books for all ages, plus the Elf on the Shelf you’re searching for. Purchase this title today and start planning all the fun ways you can make your children smile this December.

  • Subscribe to the newsletter to be the first to hear about exclusive offers and sale events.
  • Flat-rate shipping of $6.95 per order for all New Zealand customers.
  • Afterpay available.

Go to Booktopia website

7. Mighty Ape

When it comes to keeping the whole family entertained, Mighty Ape is always on hand so it stands to reason that this store stocks elves for all. Christmas is coming and there’s no better time of year to remind little girls and boys that Santa is always watching.

  • Support New Zealand’s economy by shopping at a homegrown store.
  • Access daily deals in the “Hot Deals” section of the site.
  • Super speedy delivery service with most items shipped overnight.

Go to Mighty Ape website

8. Toyworld

This toy store stocks every edition of Elf on the Shelf and even has couture collection figures to help you expand your army of elves. Let your inner child run wild this Christmas and get creative with all the naughty and nice things your elf could do with a little help from Toyworld.

  • Sign up to the newsletter to be in with a chance to win a $100 giftcard.
  • 14-day change of mind returns accepted.
  • Score a discount in the clearance section of the site.

Go to Toyworld website

Which of these retailers offer free delivery?

  • eBay: Free shipping widely available
  • Amazon: Free and low-cost shipping options readily available
  • The Book Depository: Free shipping for all orders worldwide
  • Fishpond: Free delivery for all New Zealand-based orders
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