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How to buy boohoo (BOO) shares

Learn how to easily invest in boohoo shares.

boohoo group plc (BOO) is a leading internet retail business based in the UK. It opened the day at 76.6p after a previous close of 77.34p. During the day the price has varied from a low of 76.6p to a high of 79.26p. The latest price was 76.6528p (25 minute delay). boohoo is listed on the London Stock Exchange (LSE) and employs 5,350 staff. All prices are listed in pence sterling.

How to buy shares in boohoo

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – BOO – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

How has Coronavirus impacted boohoo's stock price?

Since the stock market crash in March caused by coronavirus, boohoo's stock price has had significant negative movement.

Its last market close was 77.34p, which is 76.36% down on its pre-crash value of 327.1p and 72.10% down on the lowest point reached during the March crash when the stocks fell as low as 133.1p.

If you had bought £1,000 worth of boohoo stocks at the start of February 2020, those stocks would have been worth £539.72 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £247.73.

boohoo shares at a glance

Information last updated 2022-05-25.
Open76.60p
High79.26p
Low76.60p
Close76.65p
Previous close77.34p
Change -0.69p
Change % -0.8885%
Volume 1,996,257
Information last updated 2022-05-19.
52-week range63.32p - 337.00p
50-day moving average 85.78p
200-day moving average 151.85p
Wall St. target price111.50p
PE ratio N/A
Dividend yield 0p (0%)
Earnings per share (TTM) -0.30p

boohoo stock price (London Stock Exchange (LSE):BOO)

Use our graph to track the performance of BOO stocks over time.

boohoo price performance over time

Historical closes compared with the close of 76.6528p from 2022-05-24

1 week (2022-05-14) N/A
1 month (2022-04-22) -12.28%
3 months (2022-02-25) -9.63%
6 months (2021-11-25) -56.20%
1 year (2021-05-25) -76.71%
2 years (2020-05-22) -78.67%
3 years (2019-05-24) 233.8
5 years (2017-05-25) 209.75

Is boohoo under- or over-valued?

Valuing boohoo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of boohoo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

boohoo's EBITDA

boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £80.1 million.

The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.

boohoo financials

Revenue TTM £2 billion
Operating margin TTM 2.28%
Gross profit TTM £1 billion
Return on assets TTM 3.18%
Return on equity TTM -0.85%
Profit margin -0.2%
Book value 0.38p
Market capitalisation £973.8 million

TTM: trailing 12 months

boohoo share dividends

We're not expecting boohoo to pay a dividend over the next 12 months.

boohoo share price volatility

Over the last 12 months, boohoo's shares have ranged in value from as little as 63.32p up to 337p. A popular way to gauge a stock's volatility is its "beta".

BOO.LSE volatility(beta: 1.58)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while boohoo's is 1.5795. This would suggest that boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

boohoo overview

boohoo group plc, through its subsidiaries, operates online clothing retailers in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16 to 40 year old customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom. .

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involve substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances and obtain your own advice before making any trades.

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