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How to buy boohoo (BOO) shares
Learn how to easily invest in boohoo shares.
boohoo group plc (BOO) is a leading internet retail business based in the UK. It opened the day at 76.6p after a previous close of 77.34p. During the day the price has varied from a low of 76.6p to a high of 79.26p. The latest price was 76.6528p (25 minute delay). boohoo is listed on the London Stock Exchange (LSE) and employs 5,350 staff. All prices are listed in pence sterling.
How to buy shares in boohoo
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – BOO – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
How has Coronavirus impacted boohoo's stock price?
Since the stock market crash in March caused by coronavirus, boohoo's stock price has had significant negative movement.
Its last market close was 77.34p, which is 76.36% down on its pre-crash value of 327.1p and 72.10% down on the lowest point reached during the March crash when the stocks fell as low as 133.1p.
If you had bought £1,000 worth of boohoo stocks at the start of February 2020, those stocks would have been worth £539.72 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £247.73.
boohoo shares at a glance
|52-week range||63.32p - 337.00p|
|50-day moving average||85.78p|
|200-day moving average||151.85p|
|Wall St. target price||111.50p|
|Dividend yield||0p (0%)|
|Earnings per share (TTM)||-0.30p|
boohoo stock price (London Stock Exchange (LSE):BOO)Use our graph to track the performance of BOO stocks over time.
boohoo price performance over time
|1 week (2022-05-14)||N/A|
|1 month (2022-04-22)||-12.28%|
|3 months (2022-02-25)||-9.63%|
|6 months (2021-11-25)||-56.20%|
|1 year (2021-05-25)||-76.71%|
|2 years (2020-05-22)||-78.67%|
|3 years (2019-05-24)||233.8|
|5 years (2017-05-25)||209.75|
Is boohoo under- or over-valued?
Valuing boohoo stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of boohoo's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
boohoo's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £80.1 million.
The EBITDA is a measure of a boohoo's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||£2 billion|
|Operating margin TTM||2.28%|
|Gross profit TTM||£1 billion|
|Return on assets TTM||3.18%|
|Return on equity TTM||-0.85%|
|Market capitalisation||£973.8 million|
TTM: trailing 12 months
boohoo share dividends
We're not expecting boohoo to pay a dividend over the next 12 months.
boohoo share price volatility
Over the last 12 months, boohoo's shares have ranged in value from as little as 63.32p up to 337p. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while boohoo's is 1.5795. This would suggest that boohoo's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
boohoo group plc, through its subsidiaries, operates online clothing retailers in the United Kingdom, rest of Europe, the United States, and internationally. The company designs, sources, markets, and sells clothing, shoes, accessories, and beauty products for 16 to 40 year old customers. It provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton, and Debenhams brands. boohoo group plc was founded in 2006 and is headquartered in Manchester, the United Kingdom. .
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