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How to buy Aviva (AV) shares

Learn how to easily invest in Aviva shares.

Aviva plc (AV) is a leading insurance-diversified business based in the UK. It opened the day at 394.3p after a previous close of 393.6p. During the day the price has varied from a low of 393p to a high of 398.9p. The latest price was 395.5p (25 minute delay). Aviva is listed on the London Stock Exchange (LSE) and employs 22,062 staff. All prices are listed in pence sterling.

How to buy shares in Aviva

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – AV – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

How has Coronavirus impacted Aviva's stock price?

Since the stock market crash in March caused by coronavirus, Aviva's stock price has had significant positive movement.

Its last market close was 429.2p, which is 5.85% up on its pre-crash value of 404.1p and 108.65% up on the lowest point reached during the March crash when the stocks fell as low as 205.7p.

If you had bought £1,000 worth of Aviva stocks at the start of February 2020, those stocks would have been worth £525.66 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £1,069.27.

Aviva shares at a glance

Information last updated 2021-10-22.
Previous close393.60p
Change 1.90p
Change % 0.4827%
Volume 5,671,454
Information last updated 2022-05-19.
52-week range384.00p - 605.23p
50-day moving average 558.10p
200-day moving average 544.77p
Wall St. target price592.74p
PE ratio 6.3303
Dividend yield 0.29p (7.15%)
Earnings per share (TTM) 65.40p

Aviva stock price (London Stock Exchange (LSE):AV)

Use our graph to track the performance of AV stocks over time.

Aviva price performance over time

Historical closes compared with the close of 395.5p from 2022-05-23

1 week (2022-05-18) -4.47%
1 month (2022-04-25) -7.77%
3 months (2022-02-25) -6.59%
6 months (2021-11-25) 0.38%
1 year (2021-05-25) -1.74%
2 years (2020-05-22) 67.51%
3 years (2019-05-24) 404.2998
5 years (2017-05-24) 529.9998

Is Aviva under- or over-valued?

Valuing Aviva stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Aviva's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Aviva's P/E ratio

Aviva's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, Aviva shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Aviva's PEG ratio

Aviva's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.8462. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Aviva's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Aviva's EBITDA

Aviva's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £264 million.

The EBITDA is a measure of a Aviva's overall financial performance and is widely used to measure a its profitability.

Aviva financials

Revenue TTM £16.7 billion
Operating margin TTM 0.58%
Gross profit TTM £2.8 billion
Return on assets TTM 0.01%
Return on equity TTM 1.68%
Profit margin 11.8%
Book value 6.66p
Market capitalisation £11.6 billion

TTM: trailing 12 months

Aviva's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Aviva.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Aviva's total ESG risk score

Total ESG risk: 26.64

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Aviva's overall score of 26.64 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Aviva is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Aviva's environmental score

Environmental score: 4.45/100

Aviva's environmental score of 4.45 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Aviva's social score

Social score: 14.07/100

Aviva's social score of 14.07 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Aviva is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Aviva's governance score

Governance score: 13.12/100

Aviva's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Aviva is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Aviva's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Aviva scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Aviva has, for the most part, managed to keep its nose clean.

Aviva share dividends


Dividend payout ratio: 22.48% of net profits

Recently Aviva has paid out, on average, around 22.48% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 7.15% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Aviva shareholders could enjoy a 7.15% return on their shares, in the form of dividend payments. In Aviva's case, that would currently equate to about 0.29p per share.

While Aviva's payout ratio might seem low, this can signify that Aviva is investing more in its future growth.

The latest dividend was paid out to all shareholders who bought their shares by 15 May 2022 (the "ex-dividend date").

Have Aviva's shares ever split?

Aviva's shares were split on a 76:100 basis on 15 May 2022. So if you had owned 100 shares the day before before the split, the next day you'd have owned 76 shares. This wouldn't directly have changed the overall worth of your Aviva shares – just the quantity. However, indirectly, the new 31.6% higher share price could have impacted the market appetite for Aviva shares which in turn could have impacted Aviva's share price.

Aviva share price volatility

Over the last 12 months, Aviva's shares have ranged in value from as little as 384p up to 605.2299p. A popular way to gauge a stock's volatility is its "beta".

AV.LSE volatility(beta: 1.2)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Aviva's is 1.1996. This would suggest that Aviva's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Aviva overview

Aviva plc provides various insurance, retirement, investment, and savings products in the United Kingdom, Ireland, Canada, and internationally. The company offers life insurance, long-term health and accident insurance, savings, pension, and annuity products, as well as pension fund business and lifetime mortgage products. It also provides insurance cover to individuals, small and medium-sized businesses for risks associated with motor vehicles and medical expenses, as well as property and liability, such as employers' and professional indemnity liabilities. In addition, the company provides investment management services for institutional pension fund mandates; and manages various retail investment products, including investment funds, unit trusts, open-ended investment companies, and individual savings accounts for third-party financial institutions, pension funds, public sector organizations, investment professionals, and private investors. It markets its products through a network of insurance brokers, as well as MyAviva platform. The company was formerly known as CGNU plc and changed its name to Aviva plc in July 2002. Aviva plc was founded in 1696 and is headquartered in London, the United Kingdom.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involve substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances and obtain your own advice before making any trades.

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