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How to buy ASOS (ASC) shares
Learn how to easily invest in ASOS shares.
ASOS Plc (ASC) is a leading internet retail business based in the UK. It opened the day at 1499p after a previous close of 1485p. During the day the price has varied from a low of 1465p to a high of 1499p. The latest price was 1477p (25 minute delay). ASOS is listed on the London Stock Exchange (LSE) and employs 3,126 staff. All prices are listed in pence sterling.
How to buy shares in ASOS
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – ASC – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
How has Coronavirus impacted ASOS's stock price?
Since the stock market crash in March caused by coronavirus, ASOS's stock price has had significant negative movement.
Its last market close was 1477p, which is 55.07% down on its pre-crash value of 3287p and 51.46% up on the lowest point reached during the March crash when the stocks fell as low as 975.2p.
If you had bought £1,000 worth of ASOS stocks at the start of February 2020, those stocks would have been worth £350.73 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £473.08.
ASOS shares at a glance
|52-week range||1,248.00p - 5,326.00p|
|50-day moving average||1,499.43p|
|200-day moving average||2,323.56p|
|Wall St. target price||2,540.14p|
|Dividend yield||0p (0%)|
|Earnings per share (TTM)||33.20p|
ASOS stock price (London Stock Exchange (LSE):ASC)Use our graph to track the performance of ASC stocks over time.
ASOS price performance over time
|1 week (2022-05-18)||6.95%|
|1 month (2022-04-29)||5.65%|
|3 months (2022-02-25)||N/A|
|6 months (2021-11-26)||-39.67%|
|1 year (2021-05-27)||-69.33%|
|2 years (2020-05-29)||-50.70%|
|3 years (2019-05-29)||-56.25%|
|5 years (2017-05-26)||-76.90%|
Is ASOS under- or over-valued?
Valuing ASOS stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ASOS's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
ASOS's P/E ratio
ASOS's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 43x. In other words, ASOS shares trade at around 43x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
ASOS's PEG ratio
ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.9009. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
ASOS's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £129.8 million.
The EBITDA is a measure of a ASOS's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||£3.9 billion|
|Operating margin TTM||1.93%|
|Gross profit TTM||£1.8 billion|
|Return on assets TTM||1.87%|
|Return on equity TTM||3.36%|
|Market capitalisation||£1.4 billion|
TTM: trailing 12 months
ASOS's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
ASOS's total ESG risk score
Total ESG risk: 23.86
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
ASOS's environmental score
Environmental score: 6/100
ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
ASOS's social score
Social score: 6/100
ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
ASOS's governance score
Governance score: 6/100
ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
ASOS's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.
ASOS share dividends
We're not expecting ASOS to pay a dividend over the next 12 months.
ASOS share price volatility
Over the last 12 months, ASOS's shares have ranged in value from as little as 1248p up to 5326p. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while ASOS's is 2.6084. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.
ASOS Plc operates as an online fashion retailer worldwide. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses. The company was founded in 2000 and is headquartered in London, the United Kingdom. .
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