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How to buy ASOS (ASC) shares

Learn how to easily invest in ASOS shares.

ASOS Plc (ASC) is a leading internet retail business based in the UK. It opened the day at 1499p after a previous close of 1485p. During the day the price has varied from a low of 1465p to a high of 1499p. The latest price was 1477p (25 minute delay). ASOS is listed on the London Stock Exchange (LSE) and employs 3,126 staff. All prices are listed in pence sterling.

How to buy shares in ASOS

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – ASC – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

How has Coronavirus impacted ASOS's stock price?

Since the stock market crash in March caused by coronavirus, ASOS's stock price has had significant negative movement.

Its last market close was 1477p, which is 55.07% down on its pre-crash value of 3287p and 51.46% up on the lowest point reached during the March crash when the stocks fell as low as 975.2p.

If you had bought £1,000 worth of ASOS stocks at the start of February 2020, those stocks would have been worth £350.73 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £473.08.

ASOS shares at a glance

Information last updated 2022-05-27.
Open1,499.00p
High1,499.00p
Low1,465.00p
Close1,477.00p
Previous close1,485.00p
Change -8.00p
Change % -0.5387%
Volume 398,818
Information last updated 2022-05-26.
52-week range1,248.00p - 5,326.00p
50-day moving average 1,499.43p
200-day moving average 2,323.56p
Wall St. target price2,540.14p
PE ratio 43.3133
Dividend yield 0p (0%)
Earnings per share (TTM) 33.20p

ASOS stock price (London Stock Exchange (LSE):ASC)

Use our graph to track the performance of ASC stocks over time.

ASOS price performance over time

Historical closes compared with the close of 1477p from 2022-05-27

1 week (2022-05-18) 6.95%
1 month (2022-04-29) 5.65%
3 months (2022-02-25) N/A
6 months (2021-11-26) -39.67%
1 year (2021-05-27) -69.33%
2 years (2020-05-29) -50.70%
3 years (2019-05-29) -56.25%
5 years (2017-05-26) -76.90%

Is ASOS under- or over-valued?

Valuing ASOS stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ASOS's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ASOS's P/E ratio

ASOS's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 43x. In other words, ASOS shares trade at around 43x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ASOS's PEG ratio

ASOS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.9009. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ASOS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ASOS's EBITDA

ASOS's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £129.8 million.

The EBITDA is a measure of a ASOS's overall financial performance and is widely used to measure a its profitability.

ASOS financials

Revenue TTM £3.9 billion
Operating margin TTM 1.93%
Gross profit TTM £1.8 billion
Return on assets TTM 1.87%
Return on equity TTM 3.36%
Profit margin 0.84%
Book value 10.51p
Market capitalisation £1.4 billion

TTM: trailing 12 months

ASOS's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ASOS.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ASOS's total ESG risk score

Total ESG risk: 23.86

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ASOS's overall score of 23.86 (as at 12/31/2018) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ASOS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ASOS's environmental score

Environmental score: 6/100

ASOS's environmental score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

ASOS's social score

Social score: 6/100

ASOS's social score of 6 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that ASOS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

ASOS's governance score

Governance score: 6/100

ASOS's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that ASOS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

ASOS's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. ASOS scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that ASOS has, for the most part, managed to keep its nose clean.

ASOS share dividends

We're not expecting ASOS to pay a dividend over the next 12 months.

ASOS share price volatility

Over the last 12 months, ASOS's shares have ranged in value from as little as 1248p up to 5326p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while ASOS's is 2.6084. This would suggest that ASOS's shares are significantly more volatile than the average for this exchange and represent a higher risk.

ASOS overview

ASOS Plc operates as an online fashion retailer worldwide. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge and HIIT brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses. The company was founded in 2000 and is headquartered in London, the United Kingdom. .

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involve substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances and obtain your own advice before making any trades.

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