Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy AO World (AO) shares

Learn how to easily invest in AO World shares.

Ao World (AO) is a leading internet retail business based in the UK. It opened the day at 46p after a previous close of 40.16p. During the day the price has varied from a low of 42.02p to a high of 50.4p. The latest price was 42.16p (25 minute delay). AO World is listed on the London Stock Exchange (LSE) and employs 4,400 staff. All prices are listed in pence sterling.

How to buy shares in AO World

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – AO – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

How has Coronavirus impacted AO World's stock price?

Since the stock market crash in March caused by coronavirus, AO World's stock price has had significant negative movement.

Its last market close was 42.16p, which is 43.18% down on its pre-crash value of 74.2p and 10.69% down on the lowest point reached during the March crash when the stocks fell as low as 46.6665p.

If you had bought £1,000 worth of AO World stocks at the start of February 2020, those stocks would have been worth £660.50 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £556.93.

AO World shares at a glance

Information last updated 2022-08-18.
Previous close40.16p
Change 2.00p
Change % 4.9801%
Volume 4,935,212
Information last updated 2022-08-12.
52-week range38.52p - 250.00p
50-day moving average 56.36p
200-day moving average 88.49p
Wall St. target price60.60p
PE ratio N/A
Dividend yield 0p (0%)
Earnings per share (TTM) -1.30p

AO World stock price (London Stock Exchange (LSE):AO)

Use our graph to track the performance of AO stocks over time.

AO World price performance over time

Historical closes compared with the close of 42.16p from 2022-08-18

1 week (2022-08-12) 2.58%
1 month (2022-07-19) -5.56%
3 months (2022-05-17) -45.53%
6 months (2022-02-18) -53.10%
1 year (2021-08-19) -81.81%
2 years (2020-08-19) -78.18%
3 years (2019-08-19) 69.4
5 years (2017-08-18) 115.5

Is AO World under- or over-valued?

Valuing AO World stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of AO World's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.


AO World's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £17.9 million.

The EBITDA is a measure of a AO World's overall financial performance and is widely used to measure a its profitability.

AO World financials

Revenue TTM £1.7 billion
Operating margin TTM 0.28%
Gross profit TTM £292.5 million
Return on assets TTM 0.53%
Return on equity TTM -7.03%
Profit margin -0.37%
Book value 0.19p
Market capitalisation £249.1 million

TTM: trailing 12 months

AO World share dividends

We're not expecting AO World to pay a dividend over the next 12 months.

AO World share price volatility

Over the last 12 months, AO World's shares have ranged in value from as little as 38.52p up to 250p. A popular way to gauge a stock's volatility is its "beta".

AO.LSE volatility(beta: 0.53)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while AO World's is 0.5331. This would suggest that AO World's shares are less volatile than average (for this exchange).

AO World overview

AO World plc, together with its subsidiaries, operates as an online retailer of domestic appliances and consumer electronics in the United Kingdom and Europe. The company retails fridge freezers, cookers and washing machines, and audiovisual equipment, as well as computing, mobile, and gaming products. It also provides logistics and transport services. In addition, the company engages in the investment activities; and WEEE recycling activities. AO World plc sells its products through its websites and third-party websites. AO World plc was founded in 2000 and is headquartered in Bolton, the United Kingdom. .

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involve substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances and obtain your own advice before making any trades.

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use, Disclaimer & Privacy Policy.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site