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How to buy Amazon (AMZN) shares

Learn how to easily invest in Amazon shares.

Amazon.com Inc (AMZN) is a leading internet retail business based in the US. Founded by Jeff Bezos in 1994, it is now the world’s biggest online retailer. Amazon is listed on the NASDAQ and employs 1,608,000 staff. All prices are listed in US Dollars. New Zealanders can buy Amazon stock by signing up to a trading platform with access to US markets.

How to buy shares in Amazon

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table. To buy shares in a US-listed company from New Zealand, you'll need to find a trading platform that allows access to US markets.
  2. Open and fund your share trading account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Amazon.com Inc. Find the stock by name or ticker symbol – AMZN – and research it before deciding if it's a good investment for you.
  4. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of AMZN, depending on your share trading account.
  5. Purchase now or later. Buy your desired number of shares today with a market order or use a limit order to delay your purchase until AMZN reaches a desired price.
  6. Check in on your investment. Congratulations, you own a part of Amazon.com Inc. Optimise your portfolio by tracking your stock — and even the business — performs with an eye on the long term.

Compare trading platforms

Name Product Min. Monthly Fee Available Asset Types Available Markets
BlackBull Markets Share Trading
$0
Shares, ETFs
US, NZ, AU, Funds with exposure to multiple markets
Trade 23,000+ shares and access 80+ global markets across the US, New Zealand, Australia and more, plus benefit from extended trading hours, no monthly fees, 24/6 dedicated local support and a mobile trading app available on both Android and iOS.
Sharesies
$0
Shares, ETFs, Managed Funds, Index Funds
US, NZ, AU, Funds with exposure to multiple markets
Trade and invest in more than 8,000 companies, ETFs and managed funds across New Zealand, the US and Australia.
OFFER
Hatch
$0
Shares, ETFs
US
Sign up to Hatch through Finder and get a $20 top-up when you deposit $100 or more.
Invest in more than 4,700 US companies and over 1,200 exchange-traded funds (ETFs) - no minimum investment or monthly fees.
OFFER
Tiger Brokers
$0
Shares, ETFs, Options
US, AU, Funds with exposure to multiple markets
Exclusive: Sign up to Tiger Brokers and use code FINDERNZ to receive a $10 stock voucher on your first deposit, as well as a $30 stock voucher if you deposit within 3 days of opening your account. T&Cs apply.
Trade shares in more than 7,000 companies across the US, Australia and Asia, as well as ETFs, options, futures, CBBCs and more. No minimum investment or monthly fees apply.
OFFER
Stake
$0
Shares, ETFs
US
Sign up through Finder and use referral code "FINDERNZ" for a free stock valued up to US$150.
Trade more than 4,500 US-listed stocks and ETFs through Stake with $0 fees on trades.
Zacks Trade
Zacks Trade
$0
Shares, ETFs, Bonds, Options
US, AU, Funds with exposure to multiple markets
Trade and invest in global shares, ETFs, bonds, and options across more than 90 international exchanges with no inactivity and maintenance fees.
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Important: By investing in a share CFD, you are speculating on the price movement of that share and do not have ownership of the underlying asset. CFDs are complicated financial products are are more suited to experienced trader. Learn more about CFD trading
Disclaimer: General information only. All forms of investments (and in particular, trading CFDs, commodities and forex) carry significant risk, including the risk of losing more than the invested amounts, market volatility and liquidity risks. Past performance is no guarantee of future results. Such activities are not suitable for most investors.
1 - 3 of 3
Name Product Minimum Opening Deposit Minimum Opening Deposit Commission Available Markets Platforms
Plus500 CFD
NZD 200
200
No commission
Indices, FX, Shares, Commodities, Cryptocurrency, ETFs, Options
Plus500 WebTrader
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, crypto, indices, commodities and more.
CMC Markets CFD
NZD 0
0
NZD 7.00
Indices, FX, Commodities, Cryptocurrency, Treasuries, ASX shares, Global shares
MetaTrader 4
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, cryptocurrency, indices, commodities and more.
BlackBull Markets CFD
$0
$0
No commission
Indices, Forex, Shares, Share CFDs, Commodities, Cryptocurrencies, Index CFDs
MetaTrader 4, MetaTrader 5, MT4 Webtrader, MT4 MultiTerminal, MT5 WeTerminal, TradingView, BlackBull trade, BlackBull shares
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, indices, commodities, precious metals and more.
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How has Coronavirus impacted Amazon's stock price?

Since the stock market crash in March caused by coronavirus, Amazon's stock price has had significant negative movement.

Its last market close was $97.71, which is 95.34% down on its pre-crash value of $2095.97 and 1,564.14% down on the lowest point reached during the March crash when the stocks fell as low as $1626.0318.

If you had bought $1,000 worth of Amazon stocks at the start of February 2020, those stocks would have been worth $951.42 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $48.86.

Amazon shares at a glance

Information last updated 2023-03-21.
Open$98.18
High$100.84
Low$98.00
Close$100.61
Previous close$97.71
Change $2.90
Change % 2.968%
Volume 57,504,495
Information last updated 2023-03-15.
52-week range$81.43 - $170.83
50-day moving average $95.69
200-day moving average $108.65
Wall St. target price$133.64
PE ratio N/A
Dividend yield $0 (0%)
Earnings per share (TTM) $-0.27

Amazon stock price (NASDAQ:AMZN)

Use our graph to track the performance of AMZN stocks over time.

Amazon price performance over time

Historical closes compared with the close of $100.61 from 2023-03-20

1 week (2023-03-15) 4.58%
1 month (2023-02-22) 5.03%
3 months (2022-12-22) 20.07%
6 months (2022-09-22) -14.24%
1 year (2022-03-22) -96.95%
2 years (2021-03-22) -96.77%
3 years (2020-03-20) 1846.09
5 years (2018-03-21) 1581.86

Is Amazon stock undervalued or overvalued?

Valuing Amazon stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Amazon's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Amazon financials

Revenue TTM $514 billion
Operating margin TTM 2.38%
Gross profit TTM $225.2 billion
Return on assets TTM 1.73%
Return on equity TTM -1.92%
Profit margin -0.53%
Book value $14.26
Market capitalisation $972.3 billion

TTM: trailing 12 months

Amazon's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Amazon.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Amazon's total ESG risk score

Total ESG risk: 33.42

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Amazon's overall score of 33.42 (as at 01/01/2019) is nothing to write home about – landing it in it in the 52nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Amazon is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Amazon's environmental score

Environmental score: 10.63/100

Amazon's environmental score of 10.63 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Amazon's social score

Social score: 18.52/100

Amazon's social score of 18.52 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Amazon is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Amazon's governance score

Governance score: 12.78/100

Amazon's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Amazon is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Amazon's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Amazon scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Amazon hasn't always managed to keep its nose clean.

Amazon share dividends

We're not expecting Amazon to pay a dividend over the next 12 months.

Have Amazon's shares ever split?

Amazon's shares were split on a 20:1 basis on 6 June 2022. So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Amazon shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Amazon shares which in turn could have impacted Amazon's share price.

Amazon share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $81.43 up to $170.8315. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.25)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.2536. This would suggest that Amazon's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Amazon overview

Amazon. com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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