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How to buy Alphabet Inc Class A (GOOGL) shares

Learn how to easily invest in Alphabet Inc Class A shares.

Alphabet Inc Class A (GOOGL) is a leading internet content & information business based in the US. It opened the day at USD$96.72 after a previous close of USD$95.65. During the day the price has varied from a low of USD$96.521 to a high of USD$99.2872. The latest price was USD$98.64 (25 minute delay). Alphabet Inc Class A is listed on the NASDAQ and employs 174,014 staff. All prices are listed in US Dollars.

How to buy shares in Alphabet Inc Class A

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – GOOGL – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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Alphabet Inc Class A shares at a glance

Information last updated 2022-10-03.
Previous close$95.65
Change $2.99
Change % 3.126%
Volume 26,733,496
Information last updated 2022-09-27.
52-week range$96.87 - $151.55
50-day moving average $111.37
200-day moving average $123.78
Wall St. target price$143.40
PE ratio 18.5577
Dividend yield $0 (0%)
Earnings per share (TTM) $5.29

Alphabet Inc Class A stock price (NASDAQ:GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet Inc Class A price performance over time

Historical closes compared with the close of $98.64 from 2022-09-30

1 week (2022-09-27) 1.17%
1 month (2022-09-02) -8.54%
3 months (2022-07-01) -95.46%
6 months (2022-03-31) N/A
1 year (2021-10-04) -96.31%
2 years (2020-10-02) -93.22%
3 years (2019-10-04) 1210.96
5 years (2017-10-04) 966.78

Is Alphabet Inc Class A under- or over-valued?

Valuing Alphabet Inc Class A stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet Inc Class A's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet Inc Class A's P/E ratio

Alphabet Inc Class A's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 19x. In other words, Alphabet Inc Class A shares trade at around 19x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Alphabet Inc Class A's PEG ratio

Alphabet Inc Class A's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2216. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet Inc Class A's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet Inc Class A's EBITDA

Alphabet Inc Class A's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $96.9 billion.

The EBITDA is a measure of a Alphabet Inc Class A's overall financial performance and is widely used to measure a its profitability.

Alphabet Inc Class A financials

Revenue TTM $278.1 billion
Operating margin TTM 29.65%
Gross profit TTM $146.7 billion
Return on assets TTM 14.93%
Return on equity TTM 29.22%
Profit margin 25.89%
Book value $19.53
Market capitalisation $1.3 trillion

TTM: trailing 12 months

Alphabet Inc Class A's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet Inc Class A.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet Inc Class A's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet Inc Class A's overall score of 20.35 (as at 01/01/2019) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet Inc Class A is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet Inc Class A's environmental score

Environmental score: 3.52/100

Alphabet Inc Class A's social score

Social score: 6.37/100

Alphabet Inc Class A's governance score

Governance score: 7.99/100

Alphabet Inc Class A's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet Inc Class A scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet Inc Class A has a damaged public profile.

Alphabet Inc Class A share dividends

We're not expecting Alphabet Inc Class A to pay a dividend over the next 12 months.

Have Alphabet Inc Class A's shares ever split?

Alphabet Inc Class A's shares were split on a 20:1 basis on 18 July 2022. So if you had owned 1 share the day before before the split, the next day you'd have owned 20 shares. This wouldn't directly have changed the overall worth of your Alphabet Inc Class A shares – just the quantity. However, indirectly, the new 95% lower share price could have impacted the market appetite for Alphabet Inc Class A shares which in turn could have impacted Alphabet Inc Class A's share price.

Alphabet Inc Class A share price volatility

Over the last 12 months, Alphabet Inc Class A's shares have ranged in value from as little as $96.872 up to $151.5466. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.09)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet Inc Class A's is 1.0891. This would suggest that Alphabet Inc Class A's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet Inc Class A overview

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involve substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances and obtain your own advice before making any trades.

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