Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Alphabet (GOOGL) shares

Learn how to easily invest in Alphabet shares.

Alphabet Inc
NASDAQ: GOOGL - USD
$2,789.61
+ $17.87 ( + 0.64%)
INTERNET CONTENT & INFORMATION

Alphabet Inc (GOOGL) is a leading internet content & information business based in the US. It opened the day at USD$2741.5801 after a previous close of USD$2771.74. During the day the price has varied from a low of USD$2739.97 to a high of USD$2814.8401. The latest price was USD$2789.6101 (25 minute delay). Alphabet is listed on the NASDAQ and employs 150,028 staff. All prices are listed in US Dollars.

How to buy shares in Alphabet

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – GOOGL – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Compare trading platforms

Name Product Available Investment Types Min. Monthly Fee Available Markets
OFFER
Sharesies
Shares, ETFs, Managed Funds, Index Funds
$0
US, NZ, AU, Funds with exposure to multiple markets
Finder Exclusive: Sign up through Finder and use the promo code "FINDER22" for a free Sharesies Wallet top-up valued at NZ$10. Promo code is valid for new investors from Tuesday 4th January 2022 - Friday 4th February 2022.Ts&Cs apply.
Trade and invest in more than 8,000 companies, ETFs and managed funds across New Zealand, the US and Australia.
OFFER
Hatch
Shares, ETFs
$0
US
Sign up to Hatch through Finder and get a $20 top-up when you deposit $100 or more.
Invest in more than 4,100 US companies and exchange-traded funds (ETFs) - no minimum investment or monthly fees.
OFFER
Stake
Shares
$0
US
Sign up through Finder and use referral code "FINDERNZ" for a free stock valued up to US$150.
Trade more than 4,500 US-listed stocks and ETFs through Stake with $0 fees on trades.
Zacks Trade
Zacks Trade
Shares, ETFs, Bonds, Options
$0
US, AU, Funds with exposure to multiple markets
Trade and invest in global shares, ETFs, bonds, and options across more than 90 international exchanges with no inactivity and maintenance fees.
loading

Compare up to 4 providers

Important: By investing in a share CFD, you are speculating on the price movement of that share and do not have ownership of the underlying asset. CFDs are complicated financial products are are more suited to experienced trader. Learn more about CFD trading
Name Product Minimum Opening Deposit Minimum Opening Deposit Commission Available Markets Platforms
Plus500 CFD
NZ 200
200
No commission
Indices, FX, Shares, Commodities, Cryptocurrency, ETFs, Options
Plus500 WebTrader
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, crypto, indices, commodities and more.
CMC Markets CFD
NZD 0
0
0.10% with a NZ$ 7 minimum
Indices, FX, Commodities, Cryptocurrency, Treasuries, ASX shares, Global shares
MetaTrader 4,CMC Next Generation
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, cryptocurrency, indices, commodities and more.
BlackBull Markets CFD
USD 200
200
No commission
Indices, FX, Commodities, Precious metals
MetaTrader 4, MetaTrader 5
CFD Service. Your capital is at risk.
Trade CFDs on shares, forex, indices, commodities, precious metals and more.
IG Markets CFDs
AUD 0
0
0.08% with $7 minimum
Indices, FX, Shares, Commodities, Cryptocurrency, Options, ETPs
MetaTrader 4, ProRealTime
CFD Service. Your capital is at risk.
Trade from over 17,000 markets with a leading service for CFD trading and forex.
loading

Compare up to 4 providers

Alphabet shares at a glance

Information last updated 2022-01-14.
Open$2,741.58
High$2,814.84
Low$2,739.97
Close$2,789.61
Previous close$2,771.74
Change $17.87
Change % 0.6447%
Volume 1,483,064
Information last updated 2022-01-16.
52-week range$1,732.83 - $3,019.33
50-day moving average $2,895.81
200-day moving average $2,657.78
Wall St. target price$3,334.16
PE ratio 26.8736
Dividend yield N/A (0%)
Earnings per share (TTM) $103.81

Alphabet stock price (NASDAQ:GOOGL)

Use our graph to track the performance of GOOGL stocks over time.

Alphabet price performance over time

Historical closes compared with the close of $2789.6101 from 2022-01-14

1 week (2022-01-06) 1.26%
1 month (2021-12-16) -3.44%
3 months (2021-10-15) -1.34%
6 months (2021-07-16) 9.85%
1 year (2021-01-15) 61.47%
2 years (2020-01-16) 92.37%
3 years (2019-01-16) 156.04%
5 years (2017-01-13) 235.72%

Is Alphabet under- or over-valued?

Valuing Alphabet stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alphabet's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alphabet's P/E ratio

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 27x. In other words, Alphabet shares trade at around 27x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Alphabet's PEG ratio

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.855. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alphabet's EBITDA

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $85.2 billion.

The EBITDA is a measure of a Alphabet's overall financial performance and is widely used to measure a its profitability.

Alphabet financials

Revenue TTM $239.2 billion
Operating margin TTM 30.3%
Gross profit TTM $97.8 billion
Return on assets TTM 14.01%
Return on equity TTM 30.87%
Profit margin 29.52%
Book value $367.95
Market capitalisation $1.9 trillion

TTM: trailing 12 months

Alphabet's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alphabet.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alphabet's total ESG risk score

Total ESG risk: 20.35

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alphabet's overall score of 20.35 (as at 01/01/2019) is pretty good – landing it in it in the 29th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alphabet is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alphabet's environmental score

Environmental score: 3.52/100

Alphabet's social score

Social score: 6.37/100

Alphabet's governance score

Governance score: 7.99/100

Alphabet's controversy score

Controversy score: 4/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alphabet scored a 4 out of 5 for controversy – the second-lowest score possible, reflecting that Alphabet has a damaged public profile.

Alphabet share dividends

We're not expecting Alphabet to pay a dividend over the next 12 months.

Have Alphabet's shares ever split?

Alphabet's shares were split on a 1998:1000 basis on 3 April 2014. So if you had owned 1000 shares the day before before the split, the next day you'd have owned 1998 shares. This wouldn't directly have changed the overall worth of your Alphabet shares – just the quantity. However, indirectly, the new 49.9% lower share price could have impacted the market appetite for Alphabet shares which in turn could have impacted Alphabet's share price.

Alphabet share price volatility

Over the last 12 months, Alphabet's shares have ranged in value from as little as $1732.83 up to $3019.3301. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.06)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet's is 1.0583. This would suggest that Alphabet's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Alphabet overview

Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 130,000 employees worldwide, with a wide range of popular products and platforms like Search, Maps, Ads, Gmail, Android, Chrome, Google Cloud and YouTube. In October 2015, Alphabet became the parent holding company of Google. .

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

More guides on Finder

Go to site