Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

Black Friday statistics 2020

53% of Kiwis will shop the festive sales if the price is right.

‘Tis the season to spend and save, with festive sales events like Black Friday and Boxing Day fast approaching. So how many people in New Zealand are planning to hit the sales this year? And how much of a discount will entice them to shop? We polled 1,210 Kiwi adults to find out.

53% of Kiwis will be shopping this year’s festive sales if the price is right, the equivalent of almost 2 million people. On average, it’ll take a discount of 47% to make Kiwi customers purchase an item.

Women need a bigger discount to motivate a purchase

Men and women are equally likely to shop the sales (54%), however, it will take a slightly bigger discount to entice women to make a purchase. On average, it’ll take a discount of 50% off to make women purchase an item, with men needing slightly less of a discount at just 45% off.

35-44-years-olds most likely to be enticed by a discount

Kiwis aged 35-44 are most likely to purchase a discounted item in the sales compared to all other age brackets. 63% of those in this age bracket say they’ll purchase an item on sale at the right price, while just 53% of 55-64-year-olds and 44% of those 65 and over said the same.

25-34-year-olds need the deepest discounts to entice them to shop, needing a discount of at least 53%. Other age brackets say they’ll purchase an item if it’s discounted by anywhere from 42% to 52%.

Which country is most likely to be enticed by the sales?

Of the 12 countries included in this study, New Zealand has one of the smallest percentages of people who will be enticed by the sales at 53%, with only Italy seeing a smaller percentage at 50%. Overall, South Africans are most likely to shop the holiday sales events (70%), followed by France (66%).

However, in terms of the discount required to entice shoppers, Spanish adults actually require the highest discount of 60% off to motivate a purchase. People from France and Mexico also require steep discounts to entice them to shop, at 59% off and 58% off respectively. Meanwhile, Canadians say they’ll need the smallest average discount at just 42% off, followed by people in Hong Kong (44% off) and Ireland (45% off).

Which country has the most Black Friday shoppers?

Black Friday is synonymous with hoards of Americans breaking through the front doors of stores all across the country. But as far as the Internet is concerned, the US no longer has the top spot for Black Friday shoppers.

Brazil is the country with the highest search interest in Black Friday, according to an analysis of historical search data from SEMrush. Interest in the shopping holiday peaked and hit new highs in November 2020, jumping up 22.36% from the previous year. Brazil also accounts for 13.20% of all global searches for the term “Black Friday”.

The US doesn’t place silver either: that post is taken by France. Like Brazil, France also saw a jump in search interest year-on-year, jumping 22.22% between November 2019 and November 2020. France makes up 10.78% of all searches for the term “Black Friday”, which is quite impressive, considering that France only accounts for 0.84% of the population.

The US doesn’t even get the bronze on its own, sharing the podium with Germany for the second year in a row, with search interest in both nations increasing by the same amount over the last 12 months (22.28%). Both nations made up 8.82% of the search volume for the term “Black Friday”, but Germany is far outperforming in terms of its population size, with Germany accounting for 1.07% of the world’s population, compared to the 4.25% that the US represents.

New Zealand ranked equal 38th overall for Black Friday search volume. Search volume has increased by 49% from November last year to November 2020.

Want to know how New Zealand stacks up? View the top 20 countries searching for Black Friday in our map below, or use the table in the tab to see where your country ended up:

RankCountryNumber of monthly Black Friday searches
1Brazil673,000
2France550,000
3Germany450,000
3United States450,000
5Italy368,000
6United Kingdom301,000
7Spain246,000
8Netherlands165,000
9Canada135,000
9Poland135,000
11Sweden110,000
12India90,500
13Australia74,000
13Belgium74,000
13Mexico74,000
13Switzerland74,000
13Turkey74,000
18Argentina60,500
18Chile60,500
18Colombia60,500
18Finland60,500
18Greece60,500
18Portugal60,500
24Denmark49,500
24Romania49,500
24Vietnam49,500
27South Africa40,500
27Austria40,500
27Hungary40,500
30Norway33,100
31Czech Republic (Czechia)27,100
31Peru27,100
33Croatia18,100
33Ireland18,100
33Israel18,100
36Malaysia14,800
36Singapore14,800
38Hong Kong12,100
38Japan12,100
38New Zealand12,100
38Saudi Arabia12,100
38Slovakia12,100
43Egypt9,900
43Indonesia9,900
43Morocco9,900
43Nigeria9,900
43Pakistan9,900
43Philippines9,900
43Serbia9,900
50Bulgaria8,100
50Russia8,100
50Thailand8,100
50United Arab Emirates8,100
54Ecuador6,600
54Ukraine6,600
54Venezuela6,600
57Algeria5,400
57Slovenia5,400
57Taiwan5,400
57Uruguay5,400
61Bangladesh4,400
61Dominican Republic4,400
61Lithuania4,400
61Tunisia4,400
65Cyprus3,600
65South Korea3,600
67Bolivia2,900
67Bosnia and Herzegovina2,900
67Jordan2,900
67Luxembourg2,900
71Estonia2,400
71Georgia2,400
71Ghana2,400
71Guatemala2,400
71Sri Lanka2,400
71Paraguay2,400
77Azerbaijan1,900
77El Salvador1,900
77Kuwait1,900
77Zambia1,900
81Bahrain1,600
81Costa Rica1,600
81Kazakhstan1,600
81Latvia1,600
81Malta1,600
86Albania1,300
86Iceland1,300
86Jamaica1,300
86Lebanon1,300
86Mauritius1,300
86Moldova1,300
86Mozambique1,300
86Nepal1,300
86Oman1,300
86Honduras1,300
96Armenia1,000
96Cambodia1,000
96Zimbabwe1,000
99Angola880
99Senegal880
101Namibia720
101Nicaragua720
101Trinidad and Tobago720
104Belarus590
104Botswana590
104Cameroon590
104Libya590
104Madagascar590
109DR Congo480
109Mongolia480
109Montenegro480
112Haiti390
113Brunei320
113The Bahamas320
115Cabo Verde260
115Ethiopia260
117Guyana210
118Afghanistan170
119Belize140

Search volume data from Ahrefs suggests one of the most popular places to go for Black Friday deals among Kiwis is PB Tech. Other popular retailers include Harvey Norman, Noel Leeming, Briscoes and Farmers.

New Zealand’s most searched retailers

  • PB Tech
  • Harvey Norman
  • Noel Leeming
  • Briscoes
  • Farmers
  • JB Hi-Fi
  • The Warehouse
  • Mighty Ape
  • Bunnings Warehouse
  • Rebel Sport
  • Torpedo7
  • Mitre 10

It may come as no surprise that three of the most popular retailers that people are searching for on Black Friday are Walmart, Amazon and Best Buy. This is based on the top 1,000 “Black Friday” related searches from Ahrefs for the 20 countries we analysed.

All of the top 10 retailers were in the top 10 in 2019 too.

10 most commonly searched for retailers for Black Friday worldwide

  • Walmart
  • Amazon
  • Best Buy
  • Target
  • MediaMarkt
  • Kohl’s
  • Home Depot
  • GameStop
  • Lowe’s
  • Costco

Image: Getty

More guides on Finder

  • 2 million Kiwis looking for a Black Friday bargain

    ‘Tis the season to spend and save, with festive sales events like Black Friday fast approaching. But many Kiwis will kick off the sales season with closed wallets, new research by comparison site Finder reveals.

  • Harvey Norman Black Friday sales 2021

    Whether you’re after a new TV, refrigerator or sofa, find out what the Harvey Norman Black Friday sale 2020 has in store.

  • Bunnings Black Friday sales 2021

    Stock up and save on home and garden DIY supplies at the Bunnings Black Friday sale 2020.

  • NZ credit card statistics 2020

    For many Kiwis, managing expenses with a credit card is part of their day-to-day money habits.  For others, a handful of mistakes has resulted in a downward debt spiral. But what does the state of New Zealand’s credit card debt actually look like?

  • How much does car insurance cost?

    How much does car insurance cost and what factors affect your premium? Your comprehensive guide here.

  • Colette Hayman Black Friday sales 2021

    Shop the Colette Hayman Black Friday sales event and treat yourself to a new bag or accessories for less.

  • Skyscanner Black Friday deals 2020

    Your next adventure could be sooner than you think with these Skyscanner Black Friday deals.

  • Travel insurance for South Africa

    South Africa has always been a dream destination for many Kiwis with its amazing wildlife and stunning African scenery, promising a never-ending adventure. But what if something goes wrong? Click here to find out why comprehensive travel insurance is a must for your South African getaway.

  • The Warehouse Black Friday sales 2021

    Grab yourself a bargain at The Warehouse Black Friday sale in 2020.

  • Missguided Black Friday sales 2021

    Missguided is fast becoming regarded as one of the hottest online stores to source the latest fashion trends. Shop now and save big on revamping your wardrobe with these exclusive Black Friday deals.

Go to site