300+ Black Friday sales NZ 2020: Deals updated daily | Finder

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300+ Best Black Friday New Zealand 2020 sales: Full list

Black Friday was 27 November 2020 but many sales are still running over the weekend. Find out what's up for grabs here!

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The biggest global sale event of the year is here, and millions of Kiwis are checking out the numerous Black Friday sales across tech, fashion, beauty, homewares and more.

We’ll be continuing to update this page with new deals as they emerge so you can score awesome bargains. There’s huge sales from THE ICONIC, TheMarket, Platypus , Dick Smith, Amazon, Kathmandu , Harvey Norman, Sephora, ASOS, as well as many more of your favourite brands and retailers.

Big brands and big deals: Black Friday sales 2020

  • TheMarket: TheMarket’s Black Friday sale has up to 50% off selected fashion, up to 30% off selected beauty, up to 25% off selected toy, up to 50% off sports and outdoors, plus much more. You’ll also get an extra 10% off sitewide, PLUS you go into the draw to win one of seven PS5 consoles if you pay with Zip.
  • ASOS: Global fashion favourite ASOS has reduced everything in its online store by up to 70% for a limited time.
  • Ezibuy: There’s up to 70% off fashion and home items at Ezibuy.
  • Mighty Ape: Mighty Ape have some great discounts on games (Xbox and PS4), gaming accessories, and tech gear.
  • Adore Beauty: Save up to 40% on brands like Maybelline, LÓreal Paris, Essie and more at Adore Beauty’s Black Friday sale.
  • Platypus: Get up to 50% off footwear from brands like Converse, adidas and Vans at the Platypus Black Friday sale.
  • Bras n Things: Bras n Things have reduced lingerie, sleepwear, playwear and bodysuits by up to 70%.
  • Wild Secrets: Treat yourself and your partner with up to 60% off lingerie, costumes and toys at Wild Secret. Plus, get an extra 20% off when you spend over $80.
Up to 80% off at boohoo
Up to 80% off at boohoo
boohoo has slashed up to 80% off everything. Selected lines are excluded but you can easily redo your whole wardrobe for a steal.

Save up to 80% at boohoo
50% off Garmin Forerunner Music GPS Watch
50% off Garmin Forerunner Music GPS Watch
Rebel Sport is selling the Garmin Forerunner 245 Music GPS Watch for $318. That's 50% off!

Buy for $318 (Previously $639.99)
Up to 80% off at PrettyLittleThing
Up to 80% off at PrettyLittleThing
Check out Pink Monday at PrettyLittleThing with up to 80% off absolutely everything. Get swimwear, dresses, tops, shorts, accessories and more for much less.

Save up to 75%

All the top Black Friday deals

Search by keyword, brand or category, or just scroll through the latest deals to compare.

Wild SecretsWild Secrets
Limited time!

Up to 60% off: Summer Lovin' Sale

Ends

Get deal
Limited time!
ZafulZaful

Up to 22% off: Women's Day Sale

Ends

ASOSASOS

Up to 70% off: Outlet Sale

LovehoneyLovehoney

Up to 40% off selected lingerie sets

Ends

ClearlyClearly

Up to 70% off frames + 40% off lenses

Ends

Lorna JaneLorna Jane

20% off tights and leggings

Ends

ZafulZaful

Up to 65% off best-sellers

Ends

GlassonsGlassons

Tops and shorts at $14.99

Ends

PatPatPatPat

Up to 70% off

Ends

WiggleWiggle

$180 off orders over $1800

Ends

ECHTECHT

Up to 60% off: The Outlet

HealthPostHealthPost

Save $15 over $150

Ends

HealthPostHealthPost

Save $5 over $100

Ends

Coltorti BoutiqueColtorti Boutique
Exclusive

20% off site-wide

Ends

Exclusive
Forever NewForever New

40% off footwear

Ends

ParlourXParlourX

Up to 70% off sale

Ends

THE ICONICTHE ICONIC

40% off THE ICONIC exclusives

Ends

Lego ShopLego Shop

Up to 25% off sale

Hello MollyHello Molly

Up to 50% off sale

AmazonAmazon

Up to 30% off Egyptian cotton bedding

Ray-BanRay-Ban

Up to 50% off selected styles + FREE shipping

Ends

AmazonAmazon

Up to 40% off anker multi charging accessory

Wild SecretsWild Secrets

Up to 70% off deals + FREE gifts

Coltorti BoutiqueColtorti Boutique
Exclusive

15% off site-wide

Exclusive
AmazonAmazon

Up to 20% off K&H Pet beds and crates

AdairsAdairs

30% off sale

bellaboxbellabox

20% off every wellness box

PatPatPatPat
Exclusive

Extra US$25 off on orders US$159+

Ends

Exclusive
PrettyLittleThingPrettyLittleThing

Up to 70% off everything

Ends

boohooboohoo

Up to 80% off everything

Ends

ZafulZaful

Up to 30% off: SS2021 Collection

Ends

PlatypusPlatypus

Up top 50% off selected outlet styles

City BeachCity Beach

Up to 70% off sale

OnceitOnceit

Further 20% off checkout

ItalistItalist

Up to 70% off sale

Uber EatsUber Eats
Exclusive

$10 off your first order

Ends

Exclusive
FarfetchFarfetch

60% off 6,000 items

MissguidedMissguided

80% off sale

PatPatPatPat

Up to 60% off women, kids' clothing and accessories

The Book DepositoryThe Book Depository

Up to 70% off bargains

GlassonsGlassons

Up to 60% off sale

ClearlyClearly

$10 off on orders $99+

Trend MicroTrend Micro

Up to 50% off internet security products

Eco WarehouseEco Warehouse

10% off when you subscribe


Our favourite Black Friday sales 2020

Black Friday NZ laptop sales you can’t miss

Up to 57% off Lenovo laptops
Up to 57% off Lenovo laptops
Lenovo is running a Black Friday sale on laptops with up to 57% off select models. This includes the ThinkPad E15 . Normally retailing for $2,549 it's now down to $1,053.15!

Buy for $1,053.15 (Previously $2,549)
Up to 40% off Dell laptops
Up to 40% off Dell laptops
Dell has up to 40% off selected Inspiron and Vostro laptops. One super deal you'll find is the Inspiron 15 5000 laptop. Normally retailing for $2,298.99 it's now down to $1,217.99!

Buy for $1,217.99 (Previously $2,298.99)
  • Microsoft: In the Black Friday deals at Microsoft, you’ll find up to 20% off Surface laptops. This includes Surface Pro 7, Surface Laptop 3, Surface Book 3 and Surface Pro X.
  • TheMarket: Save up to $900 on laptops from HP, Lenovo, Acer and Dell at TheMarket.

Terrific tech deals for Black Friday in New Zealand

Apple AirPods 2 $225
Apple AirPods 2 $225
Grab a pair of wireless Apple Airpods 2 with charging case for just $225 at Dick Smith. These sell for $349 in the Apple store so you'll save $124!

Buy for $225
Save $52 on Nintendo Switch + Mario Kart
Save $52 on Nintendo Switch + Mario Kart
Mighty Ape has the Nintendo Switch Neon Console with Mario Kart 8 Deluxe & 3 month Switch online for $497. That's a saving of $52.

$287.35 off Suunto Ambit 3 Peak Black Watch
$287.35 off Suunto Ambit 3 Peak Black Watch
As part of its Black Friday deals, Wiggle is selling the Suunto Ambit 3 Peak Black Watch for $292.96. That's 49% off the RRP.

Buy for $292.96 (Previously $580.31)
Over $200 off Angelcare deluxe baby monitor
Over $200 off Angelcare deluxe baby monitor
The Angelcare Deluxe Sound and Mattress Movement Baby Monitor measures temperature and audio while baby is sleeping. TheMarket has these available for $224.81, down from $443.45.

Buy for $224.81
50% off Xbox F1 2020
50% off Xbox F1 2020
Microsoft's Black Friday deals include discounts of up to 75% off Xbox games. You can pick up F1 2020 for $51.20. That's a saving of $51.20.

Buy for $51.20
  • ProBikeKit: If you’re after a GPS, heart rate or power meter, ProBikeKit has 30% off Garmin products.
  • Norton: Keep your devices secure from viruses, malware and ransomware with up to $90 off a Norton 360 1-year subscription.
  • NordVPN: Securely use apps, protect your online data and view more content with a VPN service. NordVPN is offering 68% off plus 3 months free when you purchase a 2-year subscription. One account covers up to 6 devices and costs $89 (down from $286.80).
  • AliExpress: At AliExpress you can take advantage of Black Friday discounts as high as 60% across headphones, watches, speakers and more.

Fashion sales for Black Friday 2020

Up to 70% off everything at ASOS
Up to 70% off everything at ASOS
Check out the Black Friday sale at ASOS with up to 70% off everything.

Save up to 70%
Up to 75% off at PrettyLittleThing
Up to 75% off at PrettyLittleThing
Check out Pink Friday at PrettyLittleThing with up to 75% off absolutely everything. Get swimwear, dresses, tops, shorts, accessories and more for much less.

Save up to 75%
25% off at Princess Polly
25% off at Princess Polly
Princess Polly has 25% off sitewide when you spend a minimum of $50. And that includes sale items.

Save 25% off sitewide
  • Meshki: After a new dress or two for the festive season? Meshki has cut up to 70% off selected styles with a number of gorgeous cocktail dresses available for around $20 to $30.
  • Jack London: Jack London is slashing 50-70% off storewide this 2020 Black Friday sale. Suit items are 60-70% so this is a good time for men to update their work wardrobe.
  • Peppermayo: The Peppermayo Black Friday sale has started with 30% off when you spend $100 or more.
  • Surfstitch: Get 30% off clothing, footwear and accessories in Surfstitch’s biggest sale of the year.
  • General Pants: Stock up on streetwear, accessories, footwear and Christmas gifts with 30% off everything at General Pants.
  • Crossroads: Enjoy 50% off almost everything at Crossroads.
  • Glassons: Glassons has taken 20% off dresses, denim, accessories, tops, swimwear, skirts, pants and more.
  • THE ICONIC: The Black Friday sale at THE ICONIC has 30-50% off women’s fashion, plus 30% off kids and menswear. There’s free shipping if you spend over $50.
  • BNKR: Get your wardrobe ready for the festive season with up to 60% off at BNKR.
  • Bonds: Get 40% off most items at Bonds over the Cyber weekend.
  • Hallenstein Brothers: Tees and trunks are just $20 in the Hallenstein Brothers Black Friday sale, so it’s a good opportunity to stock up for summer.
  • Showpo: The Black Friday sale at Showpo sees 25% off sitewide. Plus, an extra 10% off select styles. Accessories and beauty items aren’t included.
  • Noni B: Get 60% off in Noni B’s Black Friday event.
  • FORZIERI: Wanting to add some designer pieces to your wardrobe? FORZIERI is offering up to 50% off the best of luxury items for men and women.
  • City Chic: Black Friday discounts at City Chic include up to 30% off everything.
  • Tarocash: Tarocash have reduced everything by 40-75% for Black Friday 2020.
  • Vans: Save up to 50% off your favourite styles at Vans.
  • Missguided: Missguided is making it easy to look good for less with 50% off everything. Plus, an extra 20% off for students.

Hot Black Friday deals on TVs and appliances

Save $516 on Samsung 70
Save $516 on Samsung 70
Pick up a new 70-inch smart TV from Samsung for $1,998. That's a saving of $516!

Buy for $1,998
Save 32% on Kogan 32
Save 32% on Kogan 32
Score a Kogan 32-inch LED Smart Android TV for $269.

Save $130.99
Save 39% on Samsung Fridge Freezer
Save 39% on Samsung Fridge Freezer
The Harvey Norman Black Friday sale hasn't started yet but you can purchase the Samsung 458L Bottom Mount Fridge Freezer for only $997. That's a saving of $648!

Buy for $997
Save $215 on Westinghouse 7kg washing machine
Save $215 on Westinghouse 7kg washing machine
Upgrade to the Westinghouse 7kg Top Loading Washing Machine and save $215.

Buy for $598
  • Mighty Ape: Save $500 on the Gorilla 75″ 4K UHD Smart TV . Normally $1,699, you can pick it up during the Black Friday sale for $1,199.
  • TheMarket: Grab a KONIC 40″HD TV for $298 (normally $400), plus get an extra 10% off at the checkout.

Black Friday sales on activewear, outdoor and sports gear

All Lorna Jane leggings $80
All Lorna Jane leggings $80
Lorna Jane has reduced its range of leggings and tights to only $80. Save up to $55.

Buy for $80
  • Rebel Sport: At Rebel Sport’s Black Friday sale you’ll get at least 20% off storewide, plus big discounts of up to 60% off on a range of footwear, clothing and sports gear brands.
  • ECHT: After some new gear for the gym? Update your kit with up to 60% off leggings, sports bras, hoodies, shorts and tops at ECHT.
  • Kathmandu: Stock up for summer with 40% off full-priced camping gear, footwear, picnic games, packs, bags and a range of apparel at Kathmandu.
  • Wiggle: Wiggle have cut prices on cycling, running and triathlon clothing, equipment and accessories by up to 45%.
  • Elite Eleven: Score up to 60% off storewide at the Elite Eleven Black Friday sale. This includes tights, tops, trackpants, tanks, hoodies and more for men and women.
  • ProBikeKit: With up to 50% off summer clothing, you can get ready for those cycling adventures by shopping at ProBikeKit.
  • MyProtein: Stock up on high-quality supplements, protein powder, clothing and accessories with 35% off everything in the MyProtein store.
  • Rockwear: Prices are slashed at Rockwear by 30-60% so you can update your activewear for less.

Health and beauty buys for Black Friday NZ

Up to 83% off at StrawberryNet
Up to 83% off at StrawberryNet
At StrawberryNet you can score up to 83% off a range of makeup, skin, hair and fragrance products. Plus, there's an extra 12% off when you get to the checkout!

Save up to 83% + 12% off sitewide
  • Adore Beauty: Save up to 40% on brands like Maybelline, LÓreal Paris, Essie and more at Adore Beauty’s Black Friday sale.
  • MYM Beauty: Stock up on beauty items at MYM Beauty thanks to 20% off storewide.
  • Fresh Fragrances: Fresh Fragrances are offering 21% off storewide + free shipping.
  • iHerb: Shop at iHerb during Black Friday 2020 and get 12% off your order.
  • Nourished Life: Get up to 40% off eco-friendly brands like Juju, Ethique, Eco Max and Onya in the Nourished Life Green Friday sale.

Sensational homeware deals for Black Friday 2020

25% off The Original Emma Mattress
25% off The Original Emma Mattress
Emma Sleep has discounted its mattresses by 25%. Pick up a Queen mattress for $690. That's a saving of $230.

Buy for $690
  • Dick Smith: Get up to 85% off items for the home and garden at Dick Smith. This includes furniture, appliances, bedding, decor and more.
  • Ezibuy: Save up to 70% off fashion and home items at Ezibuy until Monday.
  • TheMarket: Save up to 40% off home and living at TheMarket, plus an extra 10% off sitewide.
  • Catch: The early Black Friday specials at Catch include a $5 million dollar kitchen and appliance sale, with discounts on popular food prep brands.

Black Friday sales on shoes and accessories

Up to 50% off at Michael Hill
Up to 50% off at Michael Hill
With up to 50% off selected silver, up to 30% off selected gems and diamonds, and up to 25% off selected gold, Michael Hill's early Black Friday sale is a dream for jewellery lovers.

Save up to 50%
Up to 80% off frames at Clearly
Up to 80% off frames at Clearly
If you need a new pair of glasses, Clearly's Black Friday sale has up to 80% off slashed off frames and 40% off lenses.

Save up to 80% on frames
  • The Athlete's Foot: Save up to 40% off footwear brands like Asics, Mizuno, Merrell and New Balance.
  • Merchant 1948: Get 40% off sale items for Cyber Weekend.
  • Quay Australia: Buy a new pair of shades for summer for full price at Quay Australia and get one pair free!
  • Skechers: Pick up a pair of comfortable shoes from Skechers with a discount of up to 50% off.
  • AliExpress: At AliExpress you can pick up new bags and luggage with up to 50% off.
  • Michael Kors: Had your eye on a new handbag? Pick one up at the Michael Kors Black Friday sale with 20% off.
  • Sunglass Hut: Protect your eyes this summer with up to 50% off a range of sunglasses at Sunglass Hut.

Even more Black Friday 2020 sales available in New Zealand

Lovehoney Black Friday early access
Lovehoney Black Friday early access
Lovehoney is giving you early access to its Black Friday deals. Save up to 50% off on lingerie, adult toys and essentials.

Save up to 50%
30% off everything at Cotton On
30% off everything at Cotton On
Grab 30% off almost everything at Cotton On including womenswear, menswear, kidswear, stationery, homewares and gifts. Sale excludes already reduced and personalised items, foundations and gift cards.

Save 30%
  • eBay: eBay’s Black Friday sale sees 20% off millions of items across tech, fashion, homewares beauty and more. Deals end 27 November.
  • Vistaprint: If you’re looking for personalised photo gifts to give this Christmas, Vistaprint’s early Black Friday sale has up to 50% off almost everything with 60% off canvas prints, wall calendars and Christmas cards.
  • The Book Depository: Get 15% off a range of books and free shipping.
  • Booktopia: Save up to 80% off RRP on selected titles at Booktopia.

Where to shop for Black Friday sales

Catch NZ Logo

1. Catch

Every year Catch has launched some pretty killer Black Friday deals – and that’s on top of already low prices on a wide range of products. In 2019 you could pick up Sony headphones for $378 down from $599 and a Fitbit Charge 3 for $147 instead of $229.95. Plus, there was 50-80% off bestselling items.

We’re sure that 2020 will most likely be bigger and better than last year. Start browsing the site now and write a wishlist. Don’t forget that new deals are added regularly, so you might find even more to buy once the sale starts.

eBay logo

2. eBay

In recent years, eBay has slashed 20% off millions of products spanning tech, homeware, entertainment, beauty and more. The 2020 Black Friday sale is shaping up to be just as good with 20% off brands like Razer, Dell, Natio; Up to 30% off Nespresso; 15% off a range of tech items, up to 40% off New Balance; and 20% off selected toys. There are also a range of items with up to 70% off.

Shopping at eBay gives you access to millions of items – almost everything you could possibly need. Just make sure to check the delivery timeframe with each seller in case you are buying gifts for Christmas.

Picture not described

3. Amazon

Amazon needs no introduction in the world of shopping, and it’s no surprise that the eCommerce retailer in the world will be offering some pretty awesome Black Friday deals. In previous years, the Amazon Black Friday sales were across a range of categories on the site including fashion, tech, beauty, home, books and so much more. We’re sure that the 2020 sale will be just as fantastic – the problem is trying to stick to a budget!

The majority of Amazon products are shipped from the US. However, the site makes things easy for Kiwi shoppers by showing which items ship to New Zealand, how much delivery costs and the expected day to arrive. Plus, Amazon is currently running a promotion that gives you USD$10 off orders of USD$60 or more shipped to NZ.

The Market Logo

4. TheMarket

A relative newcomer in the world of cyber shopping, TheMarket is already becoming a favourite site for Kiwis to shop. This online marketplace pulls together thousands of local and international brands across a broad range of categories so you can get everything you need in one order. This includes books, games, food, alcohol, clothes, sports gear, electronics, makeup, homewares, furniture and much more.

TheMarket doesn’t shy away from a sale, and the Black Friday sale has already started off with a bang. Plus, you can get a free trial on TheMarket Club membership and take advantage of free delivery when you spend $45 or more.

Mighty Ape logo square

5. Mighty Ape

Mighty Ape is a go-to throughout the year when you’re looking for books, games, movies and music items. The site also has a huge selection of clothing, electronics, toys and gadgets, so if you’re after some Christmas gifts, the Black Friday sale is worth checking out.

In 2019, Mighty Ape had its biggest sales day ever and this year we expect that there will be even more people visiting the site. Primate members will have access to early Black Friday deals so head to Mighty Ape to sign up.

asos logo

6. ASOS

Whether you’re after workwear, casual gear, activewear, lingerie or makeup, there’s a reason why ASOS has made a name for itself as a global leader in the retail fashion world. The UK-based site delivers high-street top trends, basics and high-end couture to us here in New Zealand, and you only need to spend $63 to get free shipping.

ASOS has numerous sales throughout the year but its Black Friday deals are what you want to watch out for. Last year we saw up to 70% off a range of apparel and beauty items, so we’re anxious to find out what we can get our hands on for less in 2020. ASOS already has an early Black Friday sale on now, with up to 50% off thousands of items. You might want to take a look and see what’s up for grabs.

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When is Black Friday in New Zealand?

Black Friday is the Friday after Thanksgiving in the US. This year it officially starts at 12:01am on 27 November 2020.

Online stores typically start their sales at the stroke of midnight, so you will either need to stay up late or set an alarm to get the best deals before they sell out. However, if you are shopping on international sites such as Surfstitch and THE ICONIC in Australia, or Amazon in the US, you’ll need to factor in the time difference before you start shopping. Sales in the UK or the US will start while you’re at work or during dinner time, so schedule the times you need to get online and plan your day accordingly.

Keep in mind that many online stores start their Black Friday deals early and a large number of retailers extend their sale through to Cyber Monday.

If you’re wanting to visit physical stores in New Zealand, you’ll need to check if they are having a one-day sale on 27 November 2020 or if they will extend their Black Friday sale over the weekend. Check the website for opening hours.


Why do Black Friday sales matter for Kiwis?

These sale events matter for one big reason: Savings.

The sales and deals provide an incredible opportunity to get a headstart on your Christmas shopping and purchase expensive items for ridiculously cheap prices.

Black Friday and Cyber Monday sales are becoming such a big deal to Kiwi shoppers that they were marked as the busiest shopping period in 2019. With being just a few weeks before the festive season, it’s the perfect time to do your gift shopping for less, update your summer wardrobe or get that gear you need for your end of year break.

If you’re a savvy shopper and want to see all the Black Friday deals in one place, be sure to bookmark this page as we will be updating the sale information as soon as we have it.


Shopping tips for Kiwis on Black Friday 2020

  • Start checking early. Many retailers publish their deals before Black Friday, meaning you have time to consider your options and really find the best bargain. Plus, you can take advantage of early Black Friday deals that may only be available for savvy shoppers who get in quick.
  • Compile a wish list. The Black Friday madness includes deals on anything and everything. Get organised and create a wish list of items you really want – that way you can track and see which stores are offering Black Friday discounts. It also helps to stop you from overspending during a sale and buying items that you don’t really need.
  • Don’t forget Christmas presents. Even though there will be plenty for you to buy for yourself, consider what Christmas gifts you need to buy this year and include these in your budget. If you can pick these up while the Black Friday sales are on, you’ll save a bunch of cash and you’ll have one less thing to think about during December. Need some inspiration for gifts? Check out our Christmas gift buying guides.
  • Shop around. You might find a better deal elsewhere. For example, many tech items are sold by the brand itself online as well as by retail stockists. Check tech brands like Lenovo, Dell and Microsoft, and then compare pricing at Dick Smith, Harvey NormanMighty Ape and Amazon to see if there are better discounts.
  • Make sure the retailer ships to New Zealand. If you’re choosing to buy from overseas, you can still access the retailer’s Black Friday deals. Just ensure they ship to your home address. You’ll also want to check what the estimated delivery time is in case you are needing your purchases before Christmas, and if there are higher shipping costs for larger items.
  • Don’t forget that electronics might not work. It’s easy to get caught up in the bargains, but keep in mind that tech items and electronics will have different plugs (unless bought from Australia), and you may need an adaptor or transformer. Phones that you buy from overseas can be locked so you cannot use them with a New Zealand network. You’ll also need to factor in applicable GST and duty charges for items that cost over $1,000.

Black Friday vs Cyber Monday

Black Friday and Cyber Monday are two of the biggest sale events of the year. This year, Black Friday is on Friday 27 November and Cyber Monday will be on 30 November.

When these two sale events started, they had a pretty big difference. Black Friday was predominantly held in-store and Cyber Monday was all about online sales. Now, Black Friday sales are now both in-store and online whereas Cyber Monday sales are just online.

Are Black Friday sales or Cyber Monday sales better?

That question is difficult to answer. Many retailers in New Zealand typically have sales that run from Black Friday through to Cyber Monday. Some brands hold different sales on these days and we can sometimes see stronger deals on Cyber Monday with international stores. Choosing to shop on Cyber Monday rather than Black Friday could lead to bigger savings, but you also run the risk of the hot-ticket items selling out.

Tech is one of the most popular shopping categories during this day and products tend to sell out. Brands like Lenovo, Dell and Microsoft are starting their Black Friday deals early with huge discounts on laptops, monitors and PCs. Since stock may be limited, it’s best to make your purchase as soon as possible if you have a particular model in mind.

Fashion and beauty sales often continue over the weekend, but if there are any cult brands you’re after like Vans or Lululemon then buy these items first.

So many Kiwis are now shopping during this massive sale period to stock up for summer and pick up Christmas gifts, so you won’t want to miss out by waiting for a better discount. If you see a Black Friday deal with a great discount and has items in stock, we’d buy it then and there.


Black Friday sale FAQs

1. Why should Kiwis shop at the Black Friday sales?

Black Friday didn’t always matter to Kiwis. It started out as a US shopping event but slowly, New Zealand retailers also started offering discounts on the day. As a result, we’ve seen this day grow bigger and bigger each year and it has become the largest shopping event in New Zealand.

2. When do the Black Friday deals 2020 end in New Zealand?

As mentioned above, Black Friday sales can be a little flexible. Some online sales will end after 24 hours at midnight on 27 November. Others may end when the stock sells out. Some retailers even extend their sales for the entire weekend. It can be a bit of a lucky dip.

For physical stores, a Black Friday sale will typically end when retail shopping hours end. However, similar to online sales, a selection of stores extend their deals across the weekend or will continue to run them until stock runs out.

We keep this page updated with all the running sales from Black Friday so come back and check which brands are still celebrating Black Friday at any time.

3. What deals were on offer during Black Friday 2019?

In 2019, Black Friday was big – in fact, bigger than the year prior. Black Friday is the last major sale event for the year until Boxing Day, so these sales tend to not only offer incredible savings, but give shoppers a great opportunity to get their Christmas shopping done and dusted. We often tend to see sales site-wide or storewide compared to Boxing Day where select stock put into a sale silo. This means that Black Friday is a really good opportunity to pick up popular items that you don’t often see on sale.

Check out some of last years’ Black Friday deals below:

  • Fashion bargains. In 2019, THE ICONIC rewarded its customers with a 30% discount applied automatically at the checkout. Cotton On also had 30% off sitewide, but at ASOS, you could save up to 70% on some items.
  • Big beauty discounts. Sephora had a sitewide sale of 15% off in 2019 and Adore Beauty had up to 25% off some beauty brands.
  • Sports and outdoor savings. Outdoor gear favourite Kathmandu offered discounts of up to 50% off, while Rebel Sports gave us 30% off sitewide.
  • Game console deals. Mighty Ape dropped the bundle price of Playstation 4 Pro 1TB + Fortnite, and Microsoft cut over $200 off Xbox One X 1TB + Star Wars Jedi: Fallen Order.
  • Discounts on tech. 2019 saw up to 40% off headphones and fitness tracker watches at