The top 8 New Zealand beauty boxes you need to know about 2020

We've pulled together a list of our four favourite beauty subscription boxes you should try. Treat yourself!


While beauty subscription boxes aren’t exactly a new concept, many people out there still haven’t tried them. And we’re here to tell you that you absolutely should give these goodie boxes a go.

How many times have you been bored by the same blush or mascara and just stopped using it halfway through? Yes, we have too. But with beauty subscription boxes, there are always plenty of new treats to be excited by, and they’re delivered to your door every month. Plus, sometimes products are often smaller or sample size, so you’ll use and finish them before you have a chance to get bored.

There are plenty of beautifully curated and affordable beauty box options that make great presents for yourself or gifts for friends too. Here are our eight favourite boxes in New Zealand that you need to know about.

1. bellabox

bellabox is a beauty box favourite because it’s one of the most affordable. Although most of the products are only sample size, the box is only $24.95 a month including shipping – which is pretty good value.

Instead of focusing on specific areas of beauty, bellabox looks for new, innovative and cult-favourite products so each box can contain hair care, makeup or skincare. This is a great way to discover new products and try out the cult picks you may not have had a chance to test. They make great gifts and you can try out one of the limited edition boxes for some extra goodies. bellabox has also recently launched a quarterly wellness subscription where you can get the best beauty and lifestyle products valued at $200 for only $59.95.

Price: $24.95 per month

Number of products: 5+

Full size: Only sample size

2. Serial Box

Well-deserved “me time” is just an order away with Serial Box. You’ll get a box of full-size wellness, skincare and beauty products every month from a range of brands, and you get a $5 discount on your first delivery.

If you really love a product that you receive in your box, you can easily order it again through the website. Every box has a value of over $70 and you can order one-off gift boxes as well.

Price: $40 + $5 delivery ($35 for first box)

Number of products: 5+

Full size: Yes

3. MyTreat

MyTreat has three subscription boxes on offer, with one dedicated solely to beauty and body products that you can pamper yourself with each month. MyTreat chooses brands that are high quality, use natural ingredients and offer sustainable packaging, so you can feel guilt-free while you treat yourself.

Flexible payment schedules, excellent customer service and fast delivery times make ordering a subscription box from MyTreat hassle-free. There’s a different theme each month and you can also order special one-off boxes for gifts.

Price: $38.95 per month for 3-month minimum sign-up.

Number of products: 5+

Full size: Yes

4. I Am Co.

The Delight Box from I Am Co. is not only filled with beauty products, but also contains health foods so you can nourish your body from the inside out too. Every product you receive is carefully chosen from reputable brands, and they don’t contain any nasty chemicals or preservatives.

If you are not quite sure that you want to commit just yet and would like to try out a box first, you can order the Mini Me Sampler for a one-off price of $19.

Price: $35 a month, but you get a small discount for paying quarterly or bi-annually

Number of products: 8+

Full size: Yes

5. Mystic Mermaid

When you order a beauty subscription box from Mystic Mermaid, you’ll receive a mix of new products and limited edition items that are all cruelty-free. Depending on how much you want to pay and how many products you want to receive, you can choose between a Mini, Midi or Maxi box to receive each month.

Mystic Mermaid boxes are ideal gift ideas for your BFF, wife, niece or daughter, and you can even opt for a man’s box for that special male in your life.

Price: Mini: $29.95, Midi: $41.99. Maxi: $59.99

Number of products: 3-7 plus extras

Full size: Yes

6. Etsy

Etsy is an online marketplace where you can find all kinds of goods from boutique stores and small companies, so it’s no surprise that there are dozens of beauty boxes on offer from different sellers. Take a browse through the selection and discover skin care, cosmetic and pampering boxes that are sure to delight.

While Etsy does deliver to New Zealand, many sellers are overseas and may have more expensive shipping costs. However, some do ship for free so keep this in mind when looking for your ideal box.

Price: From $24.35

Number of products: Varies

Full size: Yes or sample size

7. Little & Luxe

Little & Luxe boxes are not just beauty, as they also contain practical, personal and edible goodies to brighten up your month. When you sign up, you’ll be asked to fill in a questionnaire, and these answers will help shape what kind of products you receive so you are actually getting things that you will use.

Little & Luxe was created by a woman who loves getting surprises and who enjoys finding locally made luxury products that will put a smile on other ladies’ faces. You can sign up for a one-off box, or choose a 3-, 6-, or 12-month plan.

Price: $65 a month, discount applies for longer plans

Number of products: 4-6

Full size: Yes

8. Wanderess Beauty

The Wanderess Beauty subscription box is about discovering natural beauty. Each box contains 100% natural, non-toxic and ethical, beauty, grooming and wellness products, and while the company is based in Australia, it delivers to New Zealand customers.

Every month, the box will explore a different theme like bronzing or haircare. Many of the products are small sample sizes but there are often a few full size products in the box making it well worth your money. The finder staff have tried out this box and it has definitely helped us discover some of our favourite beauty products, like the Jane Iredale cheek tint for example.

Price: $59 per month (less if you bulk order)

Number of products: 4-5

Full size: Some products are full size, maybe 1-2 per box.

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