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Amazon Prime Day Shopping Statistics 2021

An estimated 512,000 Kiwi adults plan to shop Amazon Prime Day.

14% of Kiwi adults – an estimated 512,000 people – plan to shop during Amazon Prime Day 2021, according to Finder’s Amazon Prime Day shopping report. We polled a convenience sample of 1,000 people to find out what they plan to buy.

Half of those planning to shop during Prime Day 2021 will buy an Amazon product or service

7% of New Zealanders say they plan to buy an Amazon product, such as a Kindle or an Echo, or an Amazon service like Amazon Prime. 6% of Kiwi adults say they’ll buy a tech product and 2% say they’ll buy a service, with 1% of people planning on buying both.

Elsewhere, 7% aren’t planning on making any Amazon-specific purchases, with 2% saying they’ll buy tech products, 2% saying they’ll buy clothing, accessories and makeup and 2% saying they’ll buy products for the home.

More men plan to shop on Amazon Prime Day

18% of men plan to shop on Amazon Prime Day, compared to 11% of women. Men are more likely to buy products across all categories. The biggest difference in spending can be seen in Amazon tech products, with men outbuying women by 3 percentage points.

Those aged 18-24 are most likely to shop on Prime Day

Those aged 18-24 are the most likely to shop Prime Day (18%), followed closely by those aged 25-34 (16%) and 45-54 (13%). New Zealanders aged 45-54 are most likely to purchase Amazon tech products (7%), whereas people aged 65+ are most likely to purchase Amazon services (4%).

How does New Zealand compare to the rest of the world?

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