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Amazon Prime Day deals 2023

Just when you thought Black Friday couldn’t get any better, Amazon Prime Day comes along.

Although Amazon Prime Day is relatively new when it comes to major shopping holidays, it has been giving Black Friday a run for its money — literally — ever since it first came into being on July 15, 2015. If you’re looking to get a jumpstart on your Christmas shopping or if you’re simply on the hunt for a firecracker of a deal, shopping online in July could be your best bet.

Through our Finder research, we found that an estimated 14% of New Zealand adults plan to shop the Amazon Prime Day sales, so don’t miss out. Here, we break down what and when Amazon Prime Day is, plus provide a few insider shopping tips to help you get the best deal.

Best sales on right now


Up to 38% off selected watches

Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.

Up to 70% off top deals

Save up to 70% off a wide range of items at Amazon. Hundreds of different deals everyday. T&Cs apply.

Up to 35% off selected ANCEL Car Diagnostic

Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.

Men's sneakers under $50

Valid for a limited time only at Amazon. Hurry while stocks last. T&Cs apply.

FREE shipping to New Zealand

Enjoy FREE shipping to New Zealand when you spend over $59 on eligible items at Amazon Australia. T&Cs apply.

Gifts in video games under $30

Save on Razer, NexiGo, PICTEK, Logitech & more at Amazon. Hurry while stocks last. T&Cs apply.

Stuffed animals & toys under $10

Over 1000 stuffed animals & toys to choose from. Hurry while stocks last at Amazon. T&Cs apply.

Home décor under $20

Redecorate your home without breaking the bank. Hurry while stocks last at Amazon. T&Cs apply.

50 million songs for just $0.99/month

Exclusive for Prime Student members only. T&Cs apply.

Try out Prime Video with a 7-day free trial

Prime Video's free 7-day trial will give you instant access to thousands of premium TV shows and movies. T&Cs apply.

US$5 off your first order over US$50

Simply use the code to get $5 USD off your first order over $50 USD to New Zealand. T&Cs apply.

Prime Student: 6-month FREE trial

Sign up for Prime Student and enjoy the many benefits of Prime like fast, free delivery on college essentials, access to exclusive deals, award-winning movies and TV shows with Prime Video, and much more. T&Cs apply.

Popular Amazon coupon codes

Last checked Code description Code
18 May 2021 US$5 off your first order over US$50 5NE****
14 Jun 2022 Up to 38% off selected watches ********
3 May 2022 Up to 70% off top deals ********
8 Jun 2022 Up to 35% off selected ANCEL Car Diagnostic ********
29 Dec 2021 Men's sneakers under $50 ********

What Is Amazon Prime Day?

Amazon Prime Day has become one of the largest and most exclusive shopping days of the whole year, even rivalling Black Friday and Cyber Monday. But unlike the massive November shopping events, Amazon Prime Day only lasts for one day — 30 hours, to be exact — and it’s only available to Amazon Prime members.

The first Prime Day in July of 2015 was in celebration of Amazon’s 20th birthday, so the annual event is always held this month. This works out perfectly for both you and Amazon because shopping is notoriously slow this time of year. So while Amazon and other retailers that offer Christmas in July sales make out by increasing sales, you can snap up some sweet deals.

How to score pre-Prime Day sales

Be on the lookout for presales around the end of June. Last year, deals leading up to Prime Day started as early as 1 a.m. on June 29. Prime Members saved 40% on Kindle Unlimited memberships and got a discount on Amazon music streaming.

Another way to grab early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start looking for Prime deals to start around 9 p.m. the night before the official date.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance that you’ll get access to 100 or more exclusive deals days before Prime Day starts, and you should be able to get a sneak peak of what’s to come. Keep in mind that Amazon Prime Day is formatted in what it calls “Lightning Deals,” which only last for a short time before they’re gone. So it helps to know what you’re looking for before you sit down to shop.

Amazon Prime Day shopping tips

As with any huge shopping event, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing a little research beforehand. Here are our top tips for snagging the lowest prices on Prime Day:

  • Know when to strike and when to pass. Lightning Deals that are released as often as every five minutes can turn online shopping into a frenzy. While you do need to snap up some items as fast as you can, don’t be pressured into clicking “Add to Cart” on every single item that flashes across your screen. If you can, do a quick Internet search to make sure the Prime Day price is really as good as it seems.
  • Read the fine print. Some Prime Day deals, particularly on big-ticket electronics like TVs and computers, will hide the brand name and model number until just before the sale drops, so make sure you double-check these details before jumping on a low price.
  • Check reviews. When you feel rushed to snatch up a discount, you might not take the time to read through product reviews like you normally would. Don’t skip this step, unless you’re already familiar with the product and know for sure it’s what you want.
  • Compare prices. Since Amazon Prime Day falls right around 4th of July and Christmas in July sales events, you might want to check for competitor prices around the web. By now, other retailers are fully aware of Amazon’s biggest deal day of the year, so you could find similar deals. In fact, a handful of retailers have even announced that they’ll be offering free two-day shipping to Amazon Prime members.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

    Is Amazon Prime Day available in other countries?

    Yes! Since its start in 2015, Amazon Prime Day has expanded to include 13 different countries, including the United States. Shoppers in India, China, Japan, the UK, Germany, Austria, France, Belgium, Spain, Italy, Canada and Mexico will also be able to get in on Prime Day action this year.

    What’s the catch?

    The only real catch to Amazon Prime Day is that you have to be an Amazon Prime member to participate. Don’t have an Amazon Prime membership? Ask Alexa to sign up for Amazon Prime, and you might get an easy $20 off your membership!

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