New Priceline hotel feature gives you top-rated and lowest-priced options in one

Posted: 26 February 2020 1:40 pm
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Pricebreakers by Priceline allows users to search for similarly rated hotels at the same discounted price point.

It can be hard trying to find the cheapest hotel on the Internet. Typically, users have to either trade off quality for price, as the properties with the best customer satisfaction scores typically are also the most expensive. The travel deal finder Priceline has announced the launch of a tool that may help eliminate this dilemma.

Pricebreakers, Priceline’s newest price comparison platform, shows three similar hotels under each price point, allowing you to pick the hotel you want at the price you want. Previously, a comparison by price would sort all hotels in an area on the same list without regard to quality or customer satisfaction scores.

Hotels on the Pricebreakers list all have a customer satisfaction score of 7.0 or better with prices discounted to up to half their published rates. While you cannot choose which of the three you will get, you are guaranteed to get a room at one of the shown hotels at the price promised. The winning hotel is revealed after the booking.

At a glance

What: Pricebreakers by Priceline
How: Pick a set of three highly rated hotels at the same low price and Priceline will book you at one of them
Where: Priceline website (coming soon to iOS and Android apps)

“While we’ve always known that price is the top consideration when choosing a hotel, Priceline data also shows that customer review scores have an outsized impact on booking behavior,” Priceline CEO Brett Keller said in the announcement.

“Our private database now includes more than 150 million verified customer reviews and robust amenity data which powers our intelligent grouping algorithm. Pricebreakers lets our customers book the best-reviewed hotels at the best price, every time.”

The platform will group hotels by factors such as the number of stars the hotels have, if the hotels are pet-friendly, proximity to local destinations, hotel amenities and more. Users can search for the amenities they want by clicking on the “Create Your Own” tab.

Pricebreakers is currently available on the Priceline desktop and mobile websites. The feature will be added to the company’s iOS and Android apps in the near future.

Appreciating choice

While this “grab bag” approach to discounting may appeal to some, others may be turned off by the less-than-straightforward nature of the approach. While this strategy allows two or more similarly discounted hotels to be booked without the worry that a property may be underbooked at the expense of another, a customer may frown at the lack of control this platform ultimately offers. Other customers, however, may accept the inconvenience in the name of a deep discount.

“We created Pricebreakers to streamline the planning process for Priceline customers,” said Karen Tepper, vice president of product and mobile at Priceline. “With Pricebreakers, you know up front that you’re going to get a well-reviewed hotel at a deep discount. If you also need free breakfast and a bed for your pet poodle, you’ll get that. And you’re going to pay much less than the people in the room next door.”

Picture: Wikimedia

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