New LIVELY x swimwear collab announced |

New LIVELY x swimwear collab announced

Ryan Brinks 19 February 2018 NEWS

LIVELY's first-ever collab makes a splash with

LIVELY and make a splash with a summer swimwear collaboration.

The beachwear fashion scene is already heating up thanks to the first-ever collaboration of Leisurée swimwear, activewear and lingerie brand LIVELY with fun- and friendship-focused lifestyle brand LIVELY has never before partnered with a like-minded brand, but the collab seemed to be a natural fit, according to a Nylon report.

“We teamed up with because we both value the 360 approach of community first, product and then experience,” LIVELY founder and CEO Michelle Cordeiro Grant said. “Both LIVELY and also share a similar brand ethos when it comes to empowering women, encouraging non-conformity and celebrating individuality.”

Among the mix-and-matchable seven-piece offering, the swimwear collab showcases light blue stripes and bold reds.

The striped fashion statement, dubbed the Cabana Stripe Series, comes as a sleek one-piece tank with a low-cut back, a triangle bikini top or a bandeau bikini top and low-rise bottoms. The bold red look comes as a white-trimmed triangle bikini top or halter bikini top and high-waist bikini bottoms.

The summer fun-themed collab is available at both online retailers’ websites.

While the pair may be one of the first with a new style for the beach scene, they’re not the only ones setting the trends. Check out more great looks – and great deals – in our guide to where the hottest bikini buys are. Check out the swimwear lines at top brands like ASOS, Boohoo and Topshop, browse the best brands for designer bikinis or plus-size beachwear and learn where to get your summer gear shipped for free.

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