Netflix ramps up mobile-only offering
Customers in at least 81 countries now have access to Netflix’s mobile-only platform.
In the last week, Netflix went from offering mobile-only plans in a handful of countries to offering the reduced-cost plans in at least 81 different markets. The mobile-only option comes in at US$3.99 in the majority of countries, making it roughly 50% cheaper than the current price of the basic option at US$7.99 in those countries.
Finder has been tracking Netflix pricing in 242 nations and with this recent update it means that the mobile option is now available to potential customers in roughly 33% of the markets Finder is tracking.
The rollout of these mobile-only plans seems to be concentrated in African, Asian and Pacific Island nations, with the bulk of the rollout being focused on the African continent.
While the majority of countries getting mobile-only plans have pricing in US dollars, there are 12 countries we found where prices are in the local currency, including: Indonesia (54,000 IDR roughly US$3.73), India (₹199 INR roughly US$2.67), Kenya (300 KES roughly US$2.78), Malaysia (17 MYR roughly US$4.08), Nigeria (1,200 NGN roughly US$2.92) Philippines (149 PHP roughly US$3.03), Pakistan (Rs 475 roughly US$3.01), Thailand (99 THB roughly US$3.09), Vietnam (70,000 VND roughly US$3.05), South Africa (49 ZAR roughly US$3.44), Zambia (US$4.59) and Zimbabwe (US$4.49).
Those paying in local currencies will be paying slightly less for their service when converted to USD. Interestingly, the majority of those countries (with the exception of Pakistan) also see a wider gap in the price of the mobile-only tier and the cost of the entry-level basic Netflix subscription.